With the reconstruction done, it was finally time to show the world what he was selling.

Or more specifically...

It was time to find customers.

Richard returned to the container office and sat down behind his desk.

The air conditioner quietly hummed in the background.

Outside the window sat more than fifty million pesos worth of inventory.

The thought still felt surreal.

A few months ago he was worrying about overdue bills.

Now he owned enough vehicles to fill an entire dealership.

Of course, having inventory was one thing.

Selling it was another.

Richard opened Facebook.

Then immediately stopped.

A problem suddenly entered his mind.

His personal account.

Using it would be stupid.

Very stupid.

Almost everyone he knew was there.

Former classmates.

Neighbors.

Relatives.

People from Tondo.

Former customers from Divisoria.

If he suddenly started posting BMWs, Mercedes-Benzes, Lexus vehicles, and luxury SUVs worth millions of pesos, questions would immediately start appearing.

Where did he get the money?

Who owned the dealership?

How did he start so quickly?

Richard wasn’t ready for those questions.

At least not yet.

The less attention he attracted right now, the better.

Fortunately, the solution was simple.

He created an entirely new account.

A business account.

No personal photos.

No personal information.

No references to himself.

Only Phoenix Auto Trading.

A dealership logo.

A business phone number.

An email address.

And the dealership address.

The exact image he wanted customers to see.

After setting up the page, Richard stepped outside and grabbed his phone.

The first thing he needed was inventory photos.

Good inventory photos.

He spent the next several hours photographing every vehicle on the lot.

Front angle.

Rear angle.

Side profile.

Interior.

Dashboard.

Mileage.

Engine bay.

Wheels.

The difference between a good listing and a bad listing was often just presentation.

A blurry photo could cost hundreds of thousands of pesos in lost sales.

Richard wasn’t going to make that mistake.

By sunset, he had accumulated hundreds of photos.

The next several hours were spent uploading them.

One by one.

Toyota Fortuner GR Sport.

Model Year 2024.

Twenty-one thousand kilometers.

Excellent condition.

Complete documents.

Toyota Fortuner GR Sport.

Model Year 2024.

Nineteen thousand kilometers.

Complete service records.

Mitsubishi Montero Sport Black Series.

Toyota Camry Hybrid.

Honda Civic RS Turbo.

BMW X3.

BMW 330i.

Lexus NX350.

Mercedes-Benz GLC300.

Audi Q5.

Every listing included dozens of photos.

Detailed descriptions.

Financing options.

Contact information.

The process took far longer than Richard expected.

By midnight, his eyes were already starting to hurt.

Yet he wasn’t finished.

Because Facebook wasn’t enough.

Not even close.

Richard quickly realized something.

Customers looking for a three-million-peso BMW weren’t browsing only Facebook Marketplace.

They were browsing everywhere.

So he expanded.

Facebook Marketplace.

Carousell.

Philkotse.

UsedCarsPH.

Various automotive Facebook groups.

Buy-and-sell communities.

Luxury vehicle groups.

SUV groups.

BMW owner groups.

Toyota enthusiast communities.

Anywhere potential buyers existed.

His listings appeared.

One after another.

Then he moved to the next step.

Advertising.

Richard had never run an advertisement before.

Fortunately, YouTube existed.

Half an hour later he found himself watching tutorials from marketers explaining Facebook Ads.

Targeting.

Audience selection.

Location settings.

Budget allocation.

Conversion rates.

Most of it sounded like nonsense.

But after several videos, he began understanding the basics.

The platform essentially allowed him to pay money to place his listings directly in front of potential customers.

That sounded useful.

Very useful.

Richard immediately deposited twenty thousand pesos into advertising.

Then created several campaigns.

Metro Manila.

Quezon City.

Makati.

Pasig.

Taguig.

Parañaque.

Las Piñas.

Muntinlupa.

Areas where buyers of premium vehicles actually lived.

The advertisements began running.

Slowly at first.

Then continuously.

Afterward, Richard leaned back in his chair.

Everything was done.

The inventory existed.

The dealership existed.

The listings existed.

The advertisements existed.

Now all he needed were customers.

His eyes drifted toward the window.

Outside, the vehicles remained parked beneath the roofing. 𝙛𝒓𝒆𝙚𝒘𝒆𝓫𝙣𝓸𝙫𝓮𝒍.𝒄𝒐𝓶

The BMW 330i sat closest to the entrance.

The pair of BMW X3s occupied the center row.

The Mercedes and Audi reflected the dealership lights.

The Lexus NX looked particularly attractive under the evening lighting.

Everything looked ready.

Then his phone vibrated.

Richard looked down.

A Facebook Messenger notification had appeared.

His eyes widened slightly.

Someone had sent an inquiry.

The advertisement had only been running for twenty-three minutes.

And already somebody was asking about the BMW 330i.

Richard stared at the message.

Then slowly smiled.

Business had officially begun.