Chapter 526: Chapter 198: The Grand Opening of the Flagship Store—A Key Step in Expanding from Campus to Downtown

June 6th, Dingsheng Mansion.

The New Era flagship store opened smoothly as scheduled.

Early in the morning, a long line formed at the store entrance.

Among these people were college students and ordinary citizens of Lin’an City.

Mostly young people, but there were also a few middle-aged individuals.

Gaining popularity even before opening is a great omen in business.

Before every New Era store opening, the initial promotional campaigns are always intense.

It’s true for the branches, let alone the flagship store.

Actually, many curious onlookers had heard about the hype from the battle between the genuine and the knock-off products. It was said that eventually, the knock-off brands were assimilated, and reports about this emerging company frequently appeared in newspapers, making it a familiar name among the city’s citizens.

Many people were quite keen to see what New Era was really like, and whether the computers and phones inside were truly free to use.

However, since the New Era stores were located on university campuses, these people wouldn’t necessarily go out of their way to visit the campuses.

Hearing that this digital brand opened a flagship store in the city center, the curious onlookers came to join the excitement.

Moreover, with today’s substantial discounts on computers, phones, and MP3 players, and the chance for attendees to receive gifts, the scene resembled that of a supermarket’s promotional event, with elderly men and women queued up in the morning, ready to rush in and grab the deals.

At nine in the morning, as soon as the New Era flagship store doors opened, citizens flooded in like a tide.

They couldn’t help but be astonished when they saw the scene before them.

"Is this a digital store? It’s too big, isn’t it? It’s like a massive digital market!"

"Are all these computer demo machines? They could make a whole internet café!"

"The area is large and the décor is top-notch. It’s worthy of being a big brand; the small computer store underneath our apartment can’t compare at all!"

"Indeed, even the ’Zhejiang Province Daily’ said this company is excellent, with good service and after-sales support. If you encounter any issues, a simple call brings someone directly to your door, hassle-free!"

"Let’s check out the phones; I’ve been thinking about getting a new one and there’s a discount today!"

"..."

As of now, there hasn’t been a digital store of such a scale in Lin’an, with smaller stores similar to computer malls predominating. A few brand-exclusive stores were slightly larger, but they couldn’t exceed two hundred square meters.

A five-hundred-square-meter digital store was unheard of, and coupled with the unique experience model and the reputation built by previous branches, the opening day of the flagship store caused quite a stir.

"Where we are now is the flagship digital experience center of New Era, at the grand opening of its flagship store. It’s the first store of New Era to open outside a university campus and, so far, also the largest store!"

"You can see the large, bustling crowd on-site, with many citizens eager to be the first to experience it!"

"This young Lin’an enterprise has opened eleven stores in just a year and a half, showcasing an astonishing growth trajectory. What magical power drives consumers to flock to it? Let’s now interview New Era’s Executive President, Mr. Yang!"

Inside the store, a TV reporter is interviewing Yang Fen.

When your influence reaches a certain level, getting on the news isn’t that difficult anymore.

This time, it was the TV station that initiated the contact.

"Hello, Mr. Yang, could you tell us what business secrets lie behind New Era’s continuous growth and expansion?"

The reporter handed the microphone to Brother Xiao Yang.

"Actually, the secret is pretty simple. There are only two."

"First, we’ve always committed to offering affordable digital products, with favorable prices, and allow consumers to freely try before buying until they’re satisfied and ensure they get the product they desire!"

"Second, we adhere to quality and service as our foundation. We sell only genuine products, never using inferior goods. Besides this, providing every consumer with our most sincere service, including pre-sale service and after-sales service. Even after a product is sold, customers remain our priority, and whatever problem arises, New Era actively resolves it. I believe this is the duty and accountability any brand enterprise should uphold!"

"..." 𝕗𝚛𝚎𝚎𝐰𝗲𝗯𝗻𝚘𝚟𝚎𝗹.𝕔𝐨𝕞

Besides the consumers and citizens, managers from the other eleven stores in Lin’an also attended today.

On such a grand day as the flagship store’s opening, they certainly had to be present for the event.

"Our New Era is really something, the rate of opening new stores is unmatched!"

"I heard from President Yang that New Era will appear in TV ads during the summer; our fame is set to increase further then."

"Exactly, President Yang and President Kang hinted at it. Not only that, but next year, we plan to officially recruit franchise stores. Our team will continue to grow, and soon, New Era might have stores in every major city in the province!"

"..."

Zhou Rui was one of them. Once the Tech University branch was on track, he returned to his previous position and is now the manager of the franchise store. He even sent a flower basket and banner to the flagship store.

Thinking about it, his situation felt a bit awkward.

The other ten were all managers of company-operated stores, whereas he managed a franchise, not to mention being a former rival of New Era.

Fortunately, after the franchise agreement, President Yang and President Kang never brought it up, and his treatment was the same as the other company-operated store managers.

More importantly, the store turned around from losses to profits, earning money, so face was secondary.

Zhou Rui consoled himself with this thought.

Song Yuwei, dressed in a women’s fitted suit, looked beautiful and had a good figure, becoming a striking sight among the eleven store managers.

Currently, New Era has three female managers. However, only Song Yuwei is in her early twenties; the other two are around thirty, experienced women who moved from other companies. In their former companies, they held certain distinctions and positions, while Song Yuwei rose directly from an ordinary novice employee to a store manager.