Rich in the 70s: I Made a Rugged Veteran a Millionaire
Chapter 331 - 330: Tit for Tat
"President Jiang, the intentions of Province Q are quite obvious."
"Recently our promotional efforts have been very effective, and our market sales far exceed Province Q. Introducing Country F at this time is definitely to counter us."
Director Lü spoke angrily, while Jiang Cheng listened calmly.
"Director Lü, how much market share do you think is appropriate for us to hold?"
Jiang Cheng’s question made Director Lü think for a while.
"The more the better?"
Jiang Cheng took the first volume of the Historical Records from the drawer and pushed it to Director Lü.
"Buy the rest yourself."
"Director Lü... throughout history, those who stand out too much often die early."
"Money can’t be earned indefinitely, and market rules don’t allow for a single monopoly, so the ultimate goal of this battle is—coexistence."
Coexistence?
Director Lü was startled and picked up the Historical Records from the table, thoughtfully saying, "I’ll go back and read it thoroughly."
Jiang Cheng gave a faint acknowledgment and continued, "In my opinion, introducing competitors in Province Q is better because without Country F, there would be Country Y or other countries."
"Since Jack in Province Q dares to introduce a third party into this competition, it means he has some confidence in controlling the opponent not to swallow them."
"This way, we don’t need to be distracted by Country F, we just need to focus on dealing with Jack."
Jiang Cheng’s words greatly benefited Director Lü.
He had been looking at the situation too narrowly.
"However, doing nothing is also not acceptable, the competition is far from reaching the stage where negotiations can happen, and who leads the negotiations will be determined by the current competition."
"Here’s how we will proceed..."
Jiang Cheng spoke, and Director Lü took notes.
An hour later, Director Lü left Jiang Cheng’s office with his notebook, embarking on another round of busyness.
Jiang Cheng also couldn’t afford to sit idly by; she made a transatlantic call to Rose.
The Rose family has significant influence in M, a great ally that Jiang Cheng must maintain well.
Afterward, Jiang Cheng began to be busy again.
The cosmetic factory in Province Q introduced a buy-one-get-one policy at their sales counters, with the giveaway being products from Country F.
Upon discovering this, Jiang Cheng made an even bigger move.
Collaboration.
Jiang Cheng collaborated with several ceramic, food, and other factories so that when purchasing tableware, certain pastries, or instant noodles, customers would receive a free shampoo.
Utilizing her extensive network, Jiang Cheng’s maneuver suppressed Province Q’s promotional tactics.
Upon learning of Jiang Cheng’s move, Jack respected her approach while actively seeking other promotional methods.
A few days later, Province Q distributed a large number of flyers in multiple cities.
Although the living standard has improved, it hasn’t reached the stage where people dismiss flyers as trivial.
For the common folk, taking them home as wallpaper or even using them as kindling is beneficial.
Jack’s tactic resulted in increased sales.
Jiang Cheng waited steadily for five days before responding.
Calendar sheets.
Two sheets the size of A4 paper, printed with exquisite products at the top and a year-long calendar below.
Serving as both a flyer and a calendar.
The most intriguing part was that Jiang Cheng’s side didn’t give them away for free; customers needed to purchase a small packet of shampoo to receive one.
A small packet of shampoo lasts two to three uses, costing two cents per packet, with a free calendar included?
Buy!
Absolutely buy!
With the notion of first-come, first-served, in the days of the calendar promotion, Jiang Cheng’s shampoo sales reached a historic high.
Jack was a bit baffled upon receiving the news.
More than that, he wondered why he hadn’t thought of it.
Regretting, Jack gathered more people to brainstorm, determined to make a comeback.
Seven days after the calendar promotion, Jack’s side placed advertising boards in train and bus stations.
Large ones, featuring a beautiful woman.
When people passed by the billboards, they were hesitant to look, yet eager to see.
In fact, the photos were not revealing at all, as exposure wouldn’t be allowed during this era.
Nevertheless, everyone felt a bit shy.
With this tactic, Jack’s sales and market share recaptured a bit.
However, Jack didn’t rush to celebrate; he waited for Jiang Cheng’s counterattack.
From their several rounds of exchanges, Jack found it very thrilling.
It’s the mentality of encountering a worthy opponent.
As for using dirty tricks or smear campaigns, neither side chose to do it because they both knew that if one acted, the other would employ the same tactics in retaliation.
This would damage the product’s brand value and could allow unidentified forces to benefit from the situation.
Due to this upright competition, after Jack countered, he instead anticipated Jiang Cheng’s next move.
Yet after nearly a month, he hadn’t seen Jiang Cheng’s tactic. Could the opponent have no better strategy?
Jack doubted.
Beside him, George felt exactly that way.
From his core, George looked down on women, believing that only men deserved to hold positions of power.
Province Q, in the office.
Jack, the representative from Country F, and Director Wang were deep in thought.
They all believed Jiang Cheng was preparing a big move.
"You’ve almost had enough; it’s been a month. What can she still come up with now!"
"You just hold Jiang Cheng in too high regard."
George’s words were met with the other three ignoring him.
Nobody acknowledged George, leaving him frustrated, and he intentionally caused a disturbance.
Jack frowned and turned around.
"George, if you’re here to gain some prestige, please do so quietly. Otherwise, I don’t mind sending you back home."
George was exposed by Jack’s bluntness, and in anger and inability to refute, he remained silent after a groan.
The other three continued their analysis.
"Knock-knock—"
The urgent knocking sounded, and the secretary outside pushed the door open without waiting for anyone to call.
"Director, the movie is released!"
Director Wang tried to follow the secretary’s line of thought but couldn’t keep up.
"What movie?"
The secretary took a deep breath and organized their words, "Today a movie was released, having been promoted for more than half a month. Today it’s in theaters and booming."
"Outside the cinemas are all movie posters and promotional pictures... Jiang’s product is featured in the movie!"
The mention of Jiang’s product caused everyone present to stand up.
The secretary continued, "Jiang’s product boomed alongside the movie!"
"Moreover, our salespeople reported that today, almost all trains across Hua Xia have posted movie promotional posters, each containing Jiang’s product."
As the secretary finished speaking, only one thought flashed in Jack’s mind: a win-win.
The movie is popular, the product is popular.
The product is popular, the promotion is popular, and the movie becomes even more popular.
A positive cycle has thus been formed, with no solution.
Suddenly, Jack laughed heartily, clapping his hands.
"I see, I see!"
"I’ve been outdone; I admit defeat without regret."
Filming a movie, releasing it can’t be done in just a few months, meaning Jiang Cheng planned this promotional event early on.
Such foresight is beyond their reach.