Starting from a Bar to Sign Internet Celebrities
Chapter 416 - 235: The Understanding of Hanfu! What a Freaking Surprise
After giving orders to Wang Yuan and Ah Pao, Chen Jincheng sat down at his computer again. Soda didn’t exist in this world, so it wouldn’t become an instant hit just because he created it.
At this stage, people in this world were still used to ordering beer when they went to nightclubs. Even if you told them it was a soda, they wouldn’t know what kind of drink it was.
So, in the end, it all came down to marketing.
In his past life, there were plenty of marketing plans for various sodas. He could borrow some of those promotional ideas, and of course, he could also adapt the packaging designs.
Most importantly, he had a marketing advantage that those soda brands from his past life didn’t have.
He currently had over twenty million fans, ran the Extreme Bar himself, and had people like Jiang Xiaobai, Yinyin, and Cen Ning, who all came from the bar scene and were girls with over five million fans each.
Using them to promote the soda gave him a unique advantage.
The morning passed as he typed out his plan. Chen Jincheng had more or less thought through everything he could, created a document on his computer, and then encrypted and saved it.
At noon, Ximeng and Yinyin came to his office and invited him to lunch. They also threw in a request for him to help them pick out fox tails, so he naturally obliged the two women and joined them.
The fox tails were, of course, a type of accessory, but also a kinky prop.
Ximeng had clearly come prepared. Halfway through lunch, she and Yinyin leaned against him, one on each side, and showed him her phone so he could choose.
She had found over a dozen different types of fox tails.
Yinyin’s face flushed with embarrassment at the thought of wearing one of those tails. ’Why on earth did Ximeng have to suggest buying something like this?’
But they were good sisters, and since Ximeng had suggested it, she couldn’t refuse.
’Mostly, I’m afraid the boss will get angry if I refuse.’
Looking at all the fox tails, Chen Jincheng suddenly found himself suffering from decision paralysis.
’These are really hard to choose from.’ Finally, he made a grand gesture and said, "We’ll buy them all. I’m paying. It’s a gift for you two. I’m not cheap!"
Yinyin shot him a glare.
’The boss sure knows how to talk.’
’Is he really buying a gift for them?’
’Are we sure he isn’t buying it for himself?’
Chen Jincheng finished his lunch in high spirits. In the afternoon, after he arrived at Second-Life Star, Sister Hong called him to say that the costume designer candidates had all arrived and were in the reception room.
Chen Jincheng hung up and went straight to the reception room. The Hanfu Outing Day project, a collaboration with the Promotion Association, was very important. He had to meet these costume designers himself.
When he got to the reception room, he saw the costume designers: four women and two men. Moreover, they were all wearing Hanfu, and the styles looked quite good.
’As expected, the Hanfu industry is dominated by women.’
When the six designers saw Chen Jincheng walk in, they were captivated. Since they were applying to Second-Life Star, they naturally knew their new boss’s identity as a major internet celebrity.
And he really was incredibly handsome.
"Boss!" Sister Hong greeted him.
The designers followed suit, calling out "Boss" in unison.
Chen Jincheng nodded to them and said, "Have a seat, everyone. Since you’ve all joined the traditional costume division of Second-Life Star’s fashion design department, let’s first talk about traditional costumes, and about Hanfu."
Hearing this, the designers all sat down with expressions of anticipation.
Having dedicated themselves to Hanfu design, they all had a certain passion for it. They had applied to Second-Life Star partly because they valued the boss’s status as a major internet celebrity. His plans to promote Hanfu would surely be a huge boost for the industry.
Therefore, they were more than happy to discuss traditional costumes and Hanfu with this boss of theirs.
After they were seated, Chen Jincheng smiled and asked, "Everyone here is in this line of work, so you must have a deep understanding of Hanfu. I’m curious, what do you think Hanfu is?"
At his question, the designers glanced at each other, surprised that the new boss would ask something like this. Nevertheless, one by one, they began to share their thoughts.
One of the young women said, "Boss, Hanfu represents many things. From a cultural perspective, it carries the historical memory and traditional culture of the Han people!"
Another woman continued, "Hanfu is also an important identity marker for the Han ethnic group. Even though we’re used to modern clothing, we can’t forget our own symbols."
One of the male designers added, "Actually, Hanfu can do a better job of enhancing our people’s sense of identity and belonging. Besides, when designed well, Hanfu is incredibly beautiful. It’s just that its audience is still very small right now."
"..."
The designers spoke one after another, and Chen Jincheng nodded at each of their statements before summarizing, "Indeed. Hanfu is a symbol of our people and a living vessel for our cultural heritage. That’s why I brought you all here—and why I’ll be hiring even more costume designers. I want to champion our own traditional clothing."
"To ensure these ancient tailoring techniques can be passed down in modern society, and to use Hanfu to share the historical stories and cultural meanings behind it with a growing audience—that would be a truly meaningful endeavor..."
This wasn’t just empty talk. He knew that these early practitioners in the Hanfu industry were driven by passion. Therefore, to perfectly exploit them and make them work their hardest, he had to give them more than just money and a salary; he also had to feed them some inspirational platitudes.
And these words were, in fact, something spoken by Li Ziqi, the top female internet celebrity from another world.