Chapter 1030: Chapter 1027: Auntie’s Question

Luofeng and the two walked out of the LV store carrying shopping bags. Shangguan Feier and Shangguan Shui’er didn’t have any princess syndrome; they didn’t hand all the shopping bags to Luofeng.

"By the way, Luofeng, regarding the restaurant, my mom has a question and wants to hear your opinion!" Shangguan Shui’er said.

"What’s the question from Auntie?" Luofeng asked.

"There was a negative review for the restaurant, mainly about the pricing and dining environment!" Shangguan Shui’er said, "Mom was wondering if we should create a membership system to offer some discounts to members?"

Instead of answering directly, Luofeng asked, "There are actually complaints about the dining environment?"

The dining environment at Shuifei’s Private Restaurant is exceptionally good, with a peaceful atmosphere amidst the hustle and bustle.

Even Luofeng thought it was great? Let alone others?

Must be professional naysayers?

"Yeah, there were two complaints about the dining environment during Labor Day, all from the main hall, saying it was too noisy and suggesting we create semi-private booths in the hall," Shangguan Shui’er said.

Luofeng asked, "What dishes did these two customers order?"

"Wait a moment, let me check the records!" Shangguan Shui’er took out her phone.

In less than a minute, Shangguan Shui’er said, "The first complaint was from a couple, a man and a woman, probably on a date. They ordered pickled pepper pork liver, dry-fried green beans, and a tofu soup!"

Luofeng said, "All together, that should be around 300 yuan, right?"

Shangguan Feier nodded, "Sounds about right!"

"This was one of the lowest spends in our restaurant, wasn’t it?" Luofeng asked.

Shangguan Shui’er said, "That was the lowest spend throughout the entire Labor Day holiday!"

"What about the other complaint?" Luofeng asked.

"The other customer spent much more, approximately over 1800 yuan in total!" Shangguan Shui’er said, "And it was four men, all dressed very formally!"

"That must have been a business dinner!" Luofeng said, "For a business dinner, 1800 is actually quite low, but because it’s a business dinner, they have very high expectations for the environment!"

For business dinners, having a private room is naturally better.

As for the first couple, to put it bluntly, it’s a case of overconsumption.

Because couples dining will usually choose the lowest spend.

That fact already explains the issue.

With such overconsumption, their expectation is unreasonably high, leading to complaints.

For example, a customer with a monthly income of 2000 yuan spending 500 yuan on a meal is equivalent to a quarter of their salary.

This kind of person expects imperial-level service for 500 yuan.

But is that the reality?

If someone’s monthly salary is over 10,000 yuan, they’d consider 500 yuan just a normal spend, so how could they expect imperial-level services?

"So do you think we should lower the prices?" Luofeng asked.

Facing Luofeng’s question, the two young women remained silent.

After all, they specialize in education, not economics.

Luofeng said, "Lowering prices is meaningless!"

"Why is that?" Shangguan Shui’er asked curiously.

"The two restaurant complaints aren’t really about the price but are complaints about the dining environment! The issue with these two complaints is that the expectations were too high, and there was a gap between the restaurant’s service and their expectations, leading to complaints!" Luofeng said.

"Even if we choose to lower the prices, they still wouldn’t be our target customers!" Luofeng said.

Business dinners don’t choose private rooms.

Couples dining on the cheapest options?

And then they complain about the hall being too noisy?

What can we do about it?

Luofeng suddenly said, "Just now, when you guys were in the LV store browsing clothes, you asked a lot of questions, and the shop assistant patiently answered, right?"

"Yeah, that saleslady was very patient!" Shangguan Feier said.

"Of course, because LV clothes are expensive and you had a high intention to purchase, her commission would be high, so she was willing to answer patiently!" Luofeng said, "If while asking questions, the saleslady ignored you, would you still buy?"

Shangguan Feier said, "Then we’d just go to Gucci!"

"So, why should we lower prices then?" Luofeng said, "We should do what we are supposed to do; the problem isn’t with us but with the customers! If you went to LV, asked questions, and didn’t buy anything, do you think LV would lower prices to win you back?" 𝓯𝙧𝓮𝓮𝒘𝓮𝙗𝙣𝒐𝒗𝒆𝓵.𝓬𝓸𝒎

The answer is no.

"LV wouldn’t do that, even if you don’t buy; they still have steady foot traffic!" Luofeng said.

"Every luxury store, jewelry store, and luxury car dealership maintains a good attitude because their high-quality clients are lucrative, supporting the continuation of such superior service! Simply lowering prices has no effect; actually, the lower the positioning, the more demanding the customers! Lower-tier customers are more likely to haggle over every penny! Higher-tier customers, on the other hand, are more forgiving!" Luofeng said.

"The complaints we faced were just because of overconsumption!" Luofeng said.

"By the way, what is the current turnover rate at the restaurant?" Luofeng asked.

The restaurant’s main hall has only 16 tables, and there are four private rooms. The turnover rate determines the restaurant’s revenue.

Shangguan Shui’er said, "The turnover rate in the main hall is alright; in the evenings, the occupancy rate typically exceeds 200%!"

This means that during the evening operations, each table caters to two rounds of customers.

"That’s great! You should tell Auntie that starting May 20th, the restaurant will increase prices! The extent of the increase should be at her discretion, but at least over 10%!" Luofeng said, "And May 20th is a pretty good date!"

Shangguan Feier quickly calculated, "If that’s the increase, then an 888 yuan braised beef will be over 1000 yuan?"

Luofeng said, "I think 999 sounds reasonable; it makes us look very honest!"

Shangguan Shui’er and Shangguan Feier rolled their eyes at Luofeng.

and that’s honest?

"You really are a sly businessman!" Shangguan Feier grumbled.

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