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... ng Disneyland, Roger embarked on a European tour arranged by Reebok.
Due to the addition of Marciulionis, both Roger and the Magic Team’s fame in Europe had soared.
Although Europeans didn’t play much basketball, Reebok had an extensive business in tennis and women’s fitness products across Europe.
Sending Roger to Europe was undoubtedly a significant boost to the brand’s visibility and influence.
Nike had managed to leapfrog in the ’80s and ’90s, not just because ...
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