PREVIEW

... y did jersey sales surge immediately after Nike signed Li Wei?

The reason is perplexing.

If it were explained by Li Wei creating miracles on the field and attracting a strong fan base, leading to a surge in jersey sales, that would be understandable; but why did the mere signing of a sponsorship contract between Nike and Li Wei cause such an effect?

According to statistics, places with the main Chinese immigrant populations on the North American continent, such as New Yor ...

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