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Chapter 1184 - National Debate
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Chapter 1186 - Suspicion
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... ucts, especially products that had never appeared before.
Gerstner had made use of the media to debate about E-cigarette and let everyone participate in it. This will increase the product’s exposure. This strategy had increased E-cigarette sales, and many of the consumers had bought it out of curiosity.
But this strategy will not last long as it will also expose E-cigarette flaws. All products have flaws.
This marketing strategy implemented by Gerstner is cons ...
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