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Chapter 641 – Advertising campaign
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Chapter 643 – DVD Forum Part 1 of 2
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... was under Sony labels. There was no way Sony will allow him to endorse Philips products.
In the end, Philips chose to use its traditional style. They will use the technology approach like Wind and Rain. They will only showcase the technological features of the product and its brand.
The amount Philips allocated for their advertising campaign was also a lot. Their advertisement could be seen almost everywhere, especially in Europe.
The Super VCD player was mark ...
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