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... ertising ideas. Especially when the Internet went mainstream.
Before that, there was traditional advertising.
-- Piggybacking on the news agenda.
-- Making a scene and leaving a strong impression on people. Good or bad.
-- Using social media to connect with people. (Not feasible because the Internet was just booming and many homes in the U.S. didn't have Internet).
Kazir decided to use the second option to promote the film. Since he was going to be involve ...
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