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... eased their movies on Thursday around midnight, so it was basically part of Friday.
When the movies were released and the midnight results were in, the movie companies would start planning how to continue the publicity. After all, publicity was the biggest part of a successful movie.
Even The Blair Witch Project had very good publicity despite the horrible production... Erm, Maybe unique? Everyone in the publicity department took the Blair Witch Project as a well-crafted publicit ...
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