I Returned, and Now I See Strange Things - Chapter 42: Crunch!

An underprivileged prodigy, a cruel, ruthless world, and an epic story of battle and conquest. A young man with an exceptional inheritance leaves the small, rural city from which he hails on a journey to find the girl of his dreams. He defeats countless prodigies, sweeps through all forces that dare to stand in his way, and progresses step by step toward the pinnacle of all the worlds!
“I’m not targeting any gods in particular. All I’m trying to say is that all gods are trash in my eyes!”

Throughout this current life of mine, I will pay no attention to my past lives, nor will I seek future lives. I wish to live vigorously, to pay back debt of gratitude and fulfill duty to avenge, to defeat valiant heroes from all species, and to proudly laugh at all the Gods and Demons of the Six Path of Reincarnation!

- Description from Novelupdates

The Venerable Xiang Yu, an eccentric villainous half-blood demon King was infamous in both the demon and human realm for being a cold-blooded ruthless devil that could kill with no remorse.Demons and humans feared him, cultivators wanted him as a trophy and the immortals saw him as a thorn in their side.The only reason he didn't get smote by the Heavenly King's searing lightning of divine wrath that could kill all mortals and immortals was because he kept the deadliest demons in check maintaining peace between the two realms.Despite his reputation, he had a small cult following in the human realm. They took him as their deity for his selfless acts of benevolence.Such rare selfless acts led him to rescue the fallen immortal Han Xin. But his benevolence became his downfall. Condemned to death, he faced an impossible choice: serve the Heavenly King or die with no marked grave.Xiang Yu: Hahaha... death isn't so bad after all.Heavenly King: You...Han Xin: Wife, you can't escape even in death. At least when you are alive you have a chance to run.Xiang Yu: QAQ...

In a romance novel called “The Secret Lovers of the Academy” the male lead would often torment his fiancée–but wait, why did she cross into this world to become his fiancée, the villainess, instead of the heroine?