MTL - China Entertainment Ultimate Tycoon - Chapter 74 Live TV

Lyle Walt is a young noble boy and heir looking forward to the day he can inherit his family’s territory. Except around when he was 10 year old, his parents started neglecting him more and more in favour of his little sister, Celes.
On his fifteenth birthday, he is challenged to a duel by his sister to see who will inherit the household and horribly loses, being cast out of his family. Afterwards, he gets treated by the family groundskeepers and receives the family heirloom Gem from him that Lyle’s grandfather had entrusted to him. From there, he begins an aimless journey with his childhood friend and former fiancée, Novem, and the Gem-turned-Jewel that houses the memories, personalities, and Skills of seven of his ancestors.

The first great emperor in the world was betrayed by his confidante and perished. Millions of years later, the great emperor’s soul returned and was reborn as Ye Yan, the son-in-law who was kicked out by the Chu family with a letter of divorce, restarting the supreme journey. Open the gate of immortality, kill the Jiuzhongtian, and cast an invincible name again!

- Description from novelbuddy

The general of the demon world possessed the body of a third-rate small time celebrity. This was the story of him coming over, determined to make preparations for the demon world’s invasion of the human world, but accidentally got mixed in with the entertainment circle instead.