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... s literary films and horror films will be screened in theaters, while blockbusters like "Spider-Man" will usually be screened in advance.
Both parties have a common purpose, which is to create momentum, which is a marketing tool.
For a commercial blockbuster that is confident in the quality of the film, by setting an early stage, some fanatical film fans, professional film critics, and media people can build a reputation in advance, and form a benign word-of-mouth fermentation for ...
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