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... o concepts of "intimacy" and "confidence" were the main focus.
Based on these two concepts, Wrigley divided the brand positioning of Green Arrow at that time into two parts, one part is the emotional theme line, and the other is the professional theme line.
The first is the emotional theme line based on intimacy. In a sense, this choice completely hits the G-spot of young people.
The vast majority of consumers of chewing gum are young adults under the age of 30.
At th ...
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