PREVIEW

... capture the hearts of the viewers.

A majority of the ardent TV viewers were in their middle age. Audience of this age group was unlikely to be crazy, hot-headed following. Instead, in hopes of capturing the hearts of such people, one must consistently appear in the news to increase exposure.

A national presence would equate to confirmed viewership and box-office returns. This would mean that the artist could ask for a higher pay.

An artist’s earnings could go up or down like t ...

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