Royal love - I fell in love with CEO - Chapter 397: Father.

Ye Xinghui was tricked into another world by an unscrupulous god.Still, he at least has a golden finger.At first, Ye Xinghui planned to rely on his golden finger to become a protagonist in the new world, but… when he saw his parents’ information, he was completely dumbfounded.His father turned out to be the legendary King of Soldiers, and his mother was the legitimate daughter of the first noble family in China.But this was nothing. Ye Xinghui was even more dumbfounded when his brother suddenly woke up and said, “Shouldn’t I be going through the heavenly tribulation? Why am I here… wait… is this Earth?”Ye Xinghui can’t help but think, ‘Didn’t we agree that I would be the protagonist?’

Reincarnated into a land of cultivation, Yuan Zhou uses his Earth knowledge and assumptions to become a genius under the heavens for both business and cultivation. However, he walks the path of defiance, exceeding all rational cultivation bounds. His business ideas struggle against the stagnant culture that pervades the land, but the things he doesn't lack are his drive for immortality and power.

There is a kind of person in the world who is indifferent, cool, arrogant, and especially a bit petty. There is also a kind of person who is lazy, gentle, considerate, and even adeptly flirts with girls. When the male god completed a shocking 360 transformation from the former to the latter, Tang Xia’s first reaction was…is this a fantasy world?

- Description from Novelupdates

I was a 28-year-old researcher in Japan, and before I knew it, I have been reincarnated in a fantasy world.

Furthermore, I had a half-spirit father and a spirit mother.

An aunt who is deeply attached to father, cousins who are problem children. Girls who cause awkward situations as in an otome.

Furthermore, in order to gain the affection of a love interest, a cousin even had a word battle with a king!

I am very busy helping humans as well as spirits!

And when I find people who are targeting my father,

「I’ll crush you.」

The cheat protagonist deters those who aim at her family. This is such a story.