PREVIEW

... on hype and marketing, lacking their own strength and no works to their name, are often surpassed in popularity by the new generation of actors within two to three years.

However, the one thing that celebrities risen through hype cannot do without is popularity gimmicks.

What a pity, no matter how much you hype them, it’s just reheating old rice.

The market is limited and ruthlessly forgetful; very few celebrities can bombard it with high popularity every year, and after ...

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