PREVIEW

... is troubles lay in his apparent underestimation of the pricing standards for cheesy game advertisements.

These things are priced based on exposure/click counts, not the actual conversion rate he expected.

A short video ad’s clicks and 15s/30s full views average around 0.3-1 yuan. Averaging to 0.6 yuan as a click cost, 60,000 yuan would only equate to 600,000 clicks or full views.

This is the most basic plan.

There are advanced advertising strategies above this, wh ...

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