Forcing Me to Be Reborn?!-Chapter 654 - 466 Cheng Zhu: I’m Scolding You!

Youu Tea, R&D Department.

For this new series of bayberry fruit tea, Cheng Zhu chose Xianju bayberries as the main ingredient.

Xianju is located in Tai City of Zhejiang Province, very close to Hang City.

Xianju bayberries are quite famous throughout the nation, especially in Zhejiang Province. Every bayberry season, the demand for them inevitably exceeds the supply.

In his previous life, because Yiyi was from Tai City, she would spend her own money every year to buy a large amount of Xianju bayberries to share with the employees under Cheng Zhu’s management.

Of course, the basket with the best-looking bayberries would always be quietly placed in Cheng Zhu’s office.

She knew Cheng Zhu quite liked bayberries, especially those that were a bit chilled.

So, she would buy them every year.

While in the R&D department, Cheng Zhu suddenly thought of something.

Youu Tea had just increased their popularity at a Zhou Jielun concert not long ago.

And now it’s 2015. On this timeline, our King Zhou had never tasted bayberries before!

It wasn’t until 2016, when he participated in a music variety show that later became infamous, that he first tried bayberries.

On the show, the spiky-looking bayberries puzzled both Zhou Jielun and Yu Chengqing from Taiwan, who didn’t know how to eat them and kept stealing glances at each other.

Zhou Jielun even said during an interview that the fruit looked a bit like litchis.

"Eh! They do look quite like litchis, really strange, eh, because they seem spiky, really strange."

Even during the interview, he couldn’t help but smile.

The reason was simple, as soon as he took the first bite, his expression went completely uncontrollable, best described as wildly joyful.

He really seemed to be flying high with delight!

He couldn’t stop popping them one after another!

Yu Chengqing commented during an interview: "He even peels them, right? I’m telling you, this guy is really weird."

While everyone else was enthusiastically chatting, he kept wolfing down bayberries in a corner all by himself.

Later on, a fan commented on his Instagram: "It’s bayberry season again, bro! Come to Hangzhou for some bayberries!"

He didn’t reply to the numerous comments, but he did reply to this one with a simple: "Okay!"

At this thought, Cheng Zhu also reflected, "With his status as a superstar, he rarely participates in events like music festivals."

"But if I remember correctly, he specifically went to the Bayberry Music Festival..." He suddenly remembered this detail.

Cheng Zhu fell into deep thought.

After pondering for a while, he laughed and felt it was too early to think about these things.

"First and foremost, I need to get the quality control right," he thought to himself.

Until now, he wasn’t entirely satisfied with the bayberry series and felt there was still room for fine-tuning.

Fortunately, it wasn’t time to launch this new product yet. He planned to release this tie-in product as the series "Langya List" approached its grand finale.

"Speaking of which, what should the name be?"

"Tie-in with a costume drama feels like it should be a bit poetic, right?"

Up until now, Cheng Zhu still hadn’t thought of a name because it would be best if it related somehow to the characters in the drama.

At this point, the devilish thought crossed his mind.

"How the hell is Mei Changsu still not dead!"

...

...

A new week arrived just like that.

The popularity of "Langya List" was steadily rising.

Every Youu Tea store began to get busier, and an increasing number of people started buying the tie-in products.

Since the show was simultaneously aired on Shanghai TV and Beijing TV, these first-tier cities naturally had a better viewership, making the milk tea stores in Shanghai and Beijing exceptionally bustling!

Some stores even faced supply shortages of certain merchandise.

"Hello, I’d like a Feiliu cartoon standee."

"Um... I’m sorry, my lady, but Feiliu is currently out of stock. We’ll restock tomorrow. Would you mind taking a Prince Jingg one for now?"

Similar conversations were happening in several stores.

Since it was a tie-in, Cheng Zhu definitely didn’t want to play the scarcity marketing game.

"Tie-ins are essentially about harvesting fans, and they willingly let you harvest. But some fools still play scarcity marketing during tie-ins."

He himself had had several bad experiences and thought the operators of these brands were really fucking stupid!

The reason why Youu Tea stores experienced this phenomenon was purely that Cheng Zhu had underestimated the conversion rate and purchasing power of "Langya List" fans.

What he had mentally prepared for was high, yet it turned out to be fucking low!

Luckily, they were already restocking with maximum efficiency, so there wouldn’t be any more trouble later on.

Of course, since this "little issue" had arisen, Cheng Zhu was certainly going to make use of it.

This marketing king immediately enlisted several marketing accounts to start reporting on the Youu Tea and "Langya List" tie-in.

According to these accounts, the small merchandise tie-in was so hot it even led to scalping!

Each milk tea only cost three yuan more, but the secondhand value of these small merchandise items could skyrocket several times over!

"They generally start at over ten yuan, with the pricier ones selling for more than twenty yuan!"

Once these stories were exposed by the marketing accounts, Youu Tea’s official Weibo immediately issued a statement, explaining the shortage was unintentional and not scarcity marketing. They announced full stock from the next day and that Youu Tea would continually and adamantly oppose scalping.

Cheng Zhu manipulated public opinion from the shadows, or rather, he manipulated people’s hearts!

For those who had already bought the tie-in products, seeing such posts surely made them secretly pleased.