I Can Meet with Dead Scientists-Chapter 326 - 192 First-Day Sales and Sudden Unexpected Events (6.4K)_4

At this moment.

In the meeting room.

Gu Qunqing was holding a business tablet, making the final report to Xu Yun and others:

"Dr. Xu, Dean Tian, there is only one hour left until the product launch... oh no, only 59 minutes left."

"Currently, all of our offline ports are fully prepared and awaiting actual combat."

"In terms of logistics, we have reached a quarterly cooperation agreement with EMS. EMS is coordinating an expedited transit service for tonight, which should ensure the first batch of products is shipped promptly."

Xu Yun nodded:

"Thank you for your hard work."

The release method for 'One Cockroach Annihilation' is 100% online. The logistics on JD platform are naturally handled by JD's Lu Zhou Warehouse, while the logistics on Taobao need to be chosen by Huadun Biotech themselves.

Currently, there's a saying on the internet of things.

It goes that Huaxia has only three types of express delivery, namely SF, JD, and other couriers.

The first two need no further explanation.

Although both have their controversies and occasionally appear in negative news, they are indeed the top two logistics companies nationwide.

Among the other couriers, the brands are quite mixed.

Undoubtedly, the worst is a certain four-character express service, which you rarely see being praised online, with the remaining few each having their strengths and weaknesses.

If you have to choose.

EMS, Yunda, and Shentong should be among the top contenders.

To be honest.

Among all the couriers, the most desired option for Xu Yun and the others is certainly SF, but the shipping cost with SF is just too high.

If 'One Cockroach Annihilation' could be sold for 40 yuan, then even choosing Debang would be fine.

But right now, with a price of 19.9 and a manufacturing cost of 7.8, the profit margin is quite limited, so SF can only be temporarily excluded from the candidate list.

In the past few days.

Through Gu Qunqing's multiple negotiations, the company finally reached a consensus agreement with EMS.

The two parties agreed to settle postage monthly at the secondary partner price of EMS, with the agreement valid for one quarter.

Once the validity period expires.

The two sides can decide whether to continue the cooperation based on the actual sales performance of the product.

Then Xu Yun glanced at the time and said to Gu Qunqing:

"Aaron, what about the warm-up?"

Gu Qunqing swiped a few times on the tablet and handed it to Xu Yun, explaining:

"The warm-up officially started a week ago. We released a native advertisement in the market, and the readership was decent."

"The social media warm-up started after six o'clock tonight. After all, the morning was the promotional period for People's Day—even though the hottest topic was still a celebrity's romantic scandal, quite shameless."

"In any case, starting from six o'clock, Weibo has already provided a set of data streams, but the cost... tsk tsk, it's really not low."

Xu Yun didn't speak, took the tablet, and browsed through it.

The data from each channel is listed in a table on the tablet in both graphical and textual form, making it very intuitive to check.

The highest expenditure was for the self-media segment, around 200,000 yuan.

More than a week ago.

Gu Qunqing and others contacted several WeChat public accounts through self-media channels to introduce the hazards of cockroaches in the form of native advertisements.

The articles did not directly advertise 'One Cockroach Annihilation', but all mentioned the pest control live stream by Ke Da.

During the spread of these native ads, many people recalled the grand spectacle from over a month ago.

Additionally, they approached a few well-known insect video accounts to test the effectiveness of 'One Cockroach Annihilation'.

Now that the papers and patents have been successfully submitted and approved, and the product is about to go online, Xu Yun and others are not worried about leaks anymore.

Following the self-media segment is the social endpoint category.

This portion of the expenditure is quite staggering, a whole segment higher than self-media, reaching over 600,000 yuan.

The largest share is naturally occupied by Weibo hot searches.

Although Weibo is currently full of various clowns and demons, where even the Emperor Huang might be knocked down by a single punch from some, its daily active users are indeed the highest among social media platforms.

The remaining expenditures are on Bilibili, Zhihu, and the like.

At this time, some friends browsing Bilibili might notice that a product link has quietly appeared below the video page, which redirects to JD when clicked.

These are some common promotional techniques and necessary expenses for the release of new products.

Even 'Ghost Valley Eight Desolates', known for its countless grassroots promotions, spent quite a bit on operations early on.

Seeing this.

Xu Yun couldn't help but take out his phone and open Weibo.

At this time, the hashtag of 'One Cockroach Annihilation' was prominently featured in the third spot reserved for ads on the trending list, with a non-ad topic also appearing in the 30s.

In addition, Xu Yun could also see a promotional post from the official Ke Da account in his trending section:

[Highly anticipated, Ke Da's self-developed cockroach elimination tool 'One Cockroach Annihilation' goes online precisely at midnight tonight. The cockroaches at home are becoming increasingly rampant, it's time to annihilate them entirely! Click the link below to receive an exclusive three-yuan discount coupon from Ke Da!]

This Weibo post has 8,000 comments, while Ke Da's official account posts usually have only a dozen or single-digit comments.

Xu Yun casually clicked into a few account profiles, and it was evident that they were not Navy accounts, indicating that the Weibo data stream was effective.

Then he suddenly thought of something and said to Gu Qunqing:

"By the way, Aaron, how's the network security going?"

Gu Qunqing pointed downstairs, where the company's network security center's server room was located, and smiled: