MTL - A Day In a Japanese Fishing Village-Chapter 577 Create Lexus

   In the next few months, Shuichi Minano traveled to several cities such as Kyushu, Fukuoka, Hiroshima, etc., mainly to see which land is suitable for purchase in these cities.

   After planning out the land you want to acquire, the next purchase plan is left to the top executives of the real estate company. It is impossible for him to deal with this matter personally for half a year or more. He now has a big business, and those companies have a lot of things that he needs to deal with.

   Minano Shuichi's frantic purchase of land in five or six cities in the past few months has attracted the attention of some peer companies in the real estate industry. Among them, the real estate companies under the four major consortiums have paid the most attention to him.

  Mitsui Real Estate Company.

   "Nani, you said that Minano Shuichi has encircled a total of 300,000 mu of land so far? Is the enclosure still going on?" Mitsui Tetsumoto, the company's vice president, was surprised when he heard the news.

   As the Nanye Real Estate Company is getting stronger and stronger, he has to keep an eye on the company's development trend all the time. After all, knowing oneself and knowing the enemy is the only way to win a hundred battles.

   "What kind of land did he buy? If you have any information, give me a copy." Mitsui Tetsuyuan said solemnly, he really wanted to know what kind of land that fellow Nanye Shuichi bought. This is the most critical. If you know it, you can see some useful information from the land purchased by the other party. For example, the development intention of the other party.

   "Yes, yes, I will print a copy for you now." The subordinate said flatteringly.

   Soon, Mitsui Tetsumoto got a pile of thick materials. When he read the materials, he found that most of the land acquired by Minano Shuichi was not urban land, and many were not even suburban land.

   "What is this guy going to do? Like Kobe City, the land he acquired has not been listed as a development zone at all. Who would buy this land for real estate development!" Mitsui Tetsumoto was puzzled.

   "Mr. Mitsui, I also looked at it before, and I don't know what this person is doing. Such a remote place is really not suitable for developing local products! Even if this place is to be developed in the future, it is estimated that it will take more than ten years!"

   "Well, I can't see through Minami Shuuichi."

  …

   The headquarters of Minamino Motor Corporation.

   "Chairman, good news, good news!" Today, Minano Shuichi came here after a few months. As soon as he came here for a meeting, he heard a high-level executive rushed in.

   "I'm preparing for a meeting, why are you so busy." Minami Hideyoshi glared at the high-level executive, he could see that this high-level executive was an executive of the scientific research department.

   "No, no, Chairman, it's great news! We have developed a turbocharged engine!" The chubby executive said with a wide-eyed smile.

   "Oh? Did the data meet my original requirements?" Minano Shuichi asked in slight surprise. He also did not expect that the turbocharged engine had been researched. He thought it would take half a year.

   "Power and stability are in line with your original requirements! Our turbocharged engine has been successfully developed."

   "Very good, very good!" Minami Shuuichi first applauded, followed by a group of high-level executives below, thunderous applause resounded throughout the conference room.

   "Mr. Chairman, can we start another plan now?" Deputy Manager Sakamoto asked excitedly.

   The plan he mentioned is of course the plan to let Nanye Motor Company enter the luxury car. At present, Nanye Motor does not have a high-end luxury car! Now that the turbocharged engine has been developed, it is of course time to develop this plan.

   "Well, since that's the case, let's start building a high-end luxury car that belongs to our car company." Minami Xiu said solemnly.

   "This plan is called the Lexus plan! In the future, the name of our high-end car brand will be called Lexus!"

   Minano Shuichi prepared before the development of Lexus. In fact, the research and development of turbocharged engines is to prepare for the creation of a high-end car.

  The Toyota Motor Corporation developed Lexus in 1983, and now he is more than 20 years ahead of schedule! The first is that the current Nanye car is many times stronger than the Toyota car of the year. At the same time, a turbocharged engine has been developed, and it also has strong funds.

   In addition, the reputation and sales of Nanye Automobile are now leading the automobile market, not only domestically, but also abroad. The above conditions can completely allow his car company to launch high-end cars.

   He is very confident in the Lexus that will be launched in the future. Thinking of the Lexus launched by Toyota Motor Corporation, it took only ten years for the Lexus to become the No. 1 sales volume of high-end cars in the European and American markets.

  The Lexus was founded in 1983. It only took more than ten years to surpass the sales volume of Mercedes-Benz and BMW in North America. Since 1999, it has continuously ranked the No. 1 luxury car sales in North America.

   If it was three years ago, Shuichi Minano asked these executives: Can we create a luxury car to challenge the top market?

  I believe that most people say no!

   But in recent years, the strength of Nanye Motors has improved by leaps and bounds, and they have enough confidence.

   Minamino Shuichi knew that to produce top-level luxury cars, he must invest heavily in developing new engines and chassis. However, the consumer demand orientation of the luxury car market was too unfamiliar to Minamino Motors. Even if Minami gets everything under the hood to perfection, ride comfort, interior and exterior aesthetics need to be considered - none of which is Minami's strong suit. What troubled him the most was the reputation of Lexus. Minami Motors did not sell luxury cars. Can you imagine how difficult it is to convince consumers to buy a luxury car from the same company as the cheap Corolla (the entry-level car in the American market) but costing tens of thousands of dollars?

   But it is different now. A year and a half ago, he invested 100 million US dollars to develop Lexus, including the research and development of the early engine, the research and development of the chassis, and the research and development of the turbocharged engine.

   He believed that when his first-generation Lexus appeared, it would never be inferior to those luxury cars such as Mercedes-Benz.

   Now Nanye Auto has a large number of fans and an unparalleled reputation.

   Now is the time to get into the premium car industry.

   Even if sales were poor at the beginning, he believed that Lexus would definitely rise over time.

   "Lexus, Lexus!"

  In the conference room, a group of high-level executives shouted in unison.

  Lexus was born in this conference room.