MTL - A Day In a Japanese Fishing Village-Chapter 611 word of mouth effect

   "Whoosh, this is the feeling of a turbocharged engine, it's amazing!" Shiba Tian was very satisfied with the power of Lexus.

   "How is it, what do you think of this power?" The sales consultant sitting in the co-pilot asked Shiba.

"Very good, I've bought an Audi before, I've bought a Porsche, my son drives a Maserati. The engines in these cars are ok, but now compared to the Lexus, I don't think they're as good in starting and straight-line acceleration! "Shida said bluntly.

   In fact, it is not that the engines of cars such as Porsche, Maserati, etc. are poor, but that the Lexus engine is equipped with a turbocharged engine. If the Lexus engine is not equipped with a turbocharger, the power is still not as powerful as the engines of these old high-end cars.

   After all, the large-displacement and high-power engine researched by Nanye Motor Company is later than others!

   After a test drive, Shiba directly decided to buy this Lexus!

  The current Lexus has a total of two models, one is a bridge car and the other is a sports car.

The price of a    bridge car ranges from 8 million yen to 10 million yen. The entry-level configuration is 8 million yen, the intermediate configuration is 9 million yen, and the advanced configuration is 10 million yen.

   Sports car, just one configuration!

  The price of a Lexus sports car is 100 million yen, and the price abroad is 280,000 US dollars! Million dollars is a millionaire these days, and $280,000 for a sports car is really not cheap. Only the super boss can afford it.

   In fact, Minamino Shuichi currently focuses on selling bridge cars. As for sports cars, only 5 sports cars have been produced in the entire production workshop.

  The sports car is not suitable for mass production at present, after all, not everyone can afford a sports car. Now the main focus is to sell high-end cars.

   In the future, Shuichi Minano decided to launch Lexus off-road vehicles, SUVs and more.

   On this day, when Lexus was launched, many customers went to see it, and many people were very satisfied after the test drive that day, and they decided to buy it.

  Especially these islanders, they all felt honored to see Lexus winning the first place in F1 events, so many rich people bought it out of their pockets.

   The day passed so quickly.

   The headquarters of Minamino Motor Corporation.

   Minano Shuichi has not left the company, he is waiting for news, he will see how many cars have been sold today!

   "Mr. Chairman, today's car sales statistics are out!" The beautiful secretary hurried in with a report.

   "Tell me, how much!" Nanye Xiu said.

   "Today, our major 4S stores sold a total of 1,530 Lexus bridge cars, and we have not sold one sports car yet." The secretary said.

   "Well, that's not bad. We only produced 5 sports cars in total. The price is a bit expensive. It's understandable that no one bought it on the first day. By the way, how is the sales situation abroad?" Minano Shuichi continued to ask.

  Foreign, it was listed yesterday!

   "The US sold 890 units, and the European side sold 1,204 units!"

   "Not bad! 32.6 billion sales!"

   32.6 billion yen in sales in one day, which is not bad. Now he finally understands the power of word of mouth. It seems that his Lexus team won the first place in the F1 event, which really made Lexus famous, and many people came to the 4S store because of it.

   He knew that this time he launched the Lexus series of cars that got off to a good start and met his expectations. It is hoped that the second, third and fourth generations will gain a firm foothold in the international market step by step and consolidate its position in the high-end car.

   In fact, high-end cars like Ferrari, Maserati, Lotus, Porsche, etc. have won many championships in the competition, so they are famous. Great reputation, good reputation. Therefore, many consumers think that these cars are reliable to buy.

   Now Lexus is taking this road, and it was very successful at the beginning, Minano Shuichi hopes to make persistent efforts in the future!

  …

  Meidi Nanye Automobile 4S shop.

   Recently, there has been a car buying boom in the high-end auto market in the US, which was caused by the launch of Lexus!

Before   , the US Emperor has always been very supportive of domestic products, that is, General Motors and Ford Motors. After all, these two cars focus on large displacement, sufficient power, and heavy body weight. This is very complex with the taste of the United States.

   But with the launch of Lexus, these Medi people have changed their minds about premium cars.

   First of all, Lexus has a cool appearance, and they are also very fond of these Meidi people. Another one is full of power! However, in terms of fuel consumption, it is less than that of high-end cars of the same level!

   That's the charm of Minamino Motor Corporation!

  , coupled with the advanced engine technology of turbocharging, is also attractive to this group of American emperors. After all, Cadillac hasn't won awards in big race cars. At least they have not won awards in F1, and they don't even have teams! But Lexus has, and won the first place in the race.

  The most important one is that Lexus is cheaper than Porsche, Maserati and Lotus. As for Ferrari, needless to say, Ferrari is a car that only the super rich can afford. It is also a high-end car, but Ferrari is beyond many cars. At least for now.

   In this way, Lexus has become the first choice for the US imperialists recently!

   General Motors headquarters.

  William looked at this month's Cadillac sales, pinching out the cigar in his hand and fell into contemplation.

  No, because this month Cadillac's sales were down 20% from the previous month! 20%! The reason for this is because Lexus went on sale this month.

  At present, Cadillac is still leading the sales of high-end cars in the US market, but Lexus has climbed to the second place.

   If this continues, Lexus is likely to compete with Cadillac, and maybe surpass Cadillac in the future!

   "Am I also going to form an F1 team? But... Forming an F1 team costs a lot. I don't know why Shuichi Minano has so much money and dares to play such an extravagant thing." William felt melancholy for a while.

   In fact, General Motors is just a car company. But Minano Shuichi is different, what he owns is a group, a big group.

  Not only car companies, but also banks, Fujitsu, fisheries, Sony, real estate, mining companies…

   There are a lot of companies, and now there are ten oil fields, gold mines, and diamond mines. Minami Shuuichi doesn't have much now, but more money! He is so headstrong and dares to play things that many rich people dare not play.

   Now he wants to invest tens of millions of dollars in a project, and he can take it out casually, but General Motors is different. If he wants to invest tens of millions of dollars at once, it is estimated that it will hurt.

  …

   Fujitsu Corporation.

   On this day, Shuichi Minano came here to deal with some things.

   When he saw the recent bad progress in computer research and development, he launched a new computer, and after the primary computer operating system was developed, he suddenly had a new investment plan!

  According to the historical track, Fujitsu's computer in the 60s was definitely not very advanced, at least it was still a cumbersome machine in the eyes of future generations like Minamino Shuichi.

   But after he invested a lot of money and pointed out the R&D direction of those R&D personnel, the computers developed by Fujitsu in the past 60 years have already taken the lead in the world!

"With the pace of research and development, I think the internationalization of computers should be realized in 1965, and perhaps the era of personal computers will be realized in the 1970s! By that time, computers will not only serve industries and other services, but will become entertainment for a human family. Machine. Should computer games appear at that time?" Minami Xiuyi thought to himself.

   "Be prepared for a rainy day, it seems that I should invest in developing computer games in advance! But before developing computer games, I can develop TV games first!" Minano Shuu thought about it and made up his mind.

   "What famous game company is there in the island country? By the way, Nintendo!"

   He remembered that Nintendo Corporation was established on November 20, 1947. One of the three giants of the video game industry, it is a game producer with global influence. Founder Yamauchi Fangjiro. Over the years, Nintendo has become the world's largest maker of video game consoles. In addition, Nintendo also holds a stake in the Seattle Mariners of Major League Baseball. Nintendo has developed 7 generations of video game consoles, launched more than 250 games, and sold more than 2.4 billion games!

  Nintendo is not the overlord of computer games, but the overlord of TV games.

Such as Mario (Mario), Donkey Kong (DonkeyKong) and created the most classic games in the history of games, such as "The Legend of Zelda" (The Legend of Zelda), "Pokémon" (Pokémon), "Super Mario Brothers" (SuperFlashMario) . Nintendo manufactures and sells home consoles and gaming software, including the Nintendo GameCube and the GameBoy series, the world's best-selling handheld game console.

   Now the computer configuration is not enough, even if you develop computer games, there is no computer with corresponding configuration. But now you can develop TV games!

   Now TVs are owned by almost many households in developed countries. This is a huge market!

   "Should we buy the Nintendo game company?" Minami Hideyoshi thought at first.

  Nintendo is still a small company in the 1960s. It should not be very difficult to acquire it, but it is estimated that it will cost a lot of money to acquire it. This is something Minano Shuichi doesn't want to see.

  Since I have the foundation of Fujitsu and Sony, I should be able to develop TV games with my own investment funds!

   After all, Fujitsu specializes in developing semiconductors, computers, and IT engineering, while Sony develops TVs, digital products, etc., and should have strength and foundation compared to the development of TV games.

   "Just do it like this, invest by yourself!" Minami Shuuichi made up his mind.