MTL - A Day In a Japanese Fishing Village-Chapter 613 R & D Walkman

   Minano Shuichi intends to develop the Sony company vigorously in the past two years, and now the time is ripe.

In the past life, Sony was not only the world leader in the fields of audio-visual, electronic games, communication products and information technology, but also the pioneer of the world's earliest portable digital products, one of the world's largest electronic product manufacturers, and one of the world's three largest electronic game industry manufacturers. One of the giants. In addition, Sony was formed by the merger of three of the original eight Hollywood studios: Columbia Pictures, MGM and United Arts. ﹙One of the six major Hollywood studios of American Empire﹚. Sony is also the world's largest music company, having successively merged Columbia Records and Bertelsmann Music and acquired EMI's entire music copyright business.

   In the past five or six years, under the vigorous development of Shuichi Minano, Sony has now established electronic products and digital products, and has just established a game development department. As for movies, music and other departments, it was also established the year before.

   At the same time, Minano Shuichi also acquired Columbia Pictures, MGM Studios, etc. last year, as well as Columbia Records.

   In fact, the acquisition of the above companies, if according to the historical trajectory, it was acquired in 1968, it has been acquired in advance. Mainly because Minamino Shuichi is rich!

   He wants to build Sony into a business empire, and together with Fujitsu, build a future information flow company that belongs to him.

  The current Sony products include TV sets, VCRs, video cameras, BP machines, records, movies, radios and more. And Fujitsu has big brother mobile phone, BP machine, computer, semiconductor, communication, IT and so on.

   Anyway, the businesses included in Fujitsu and Sony are emerging industries in the future, so these two companies have always attached great importance to Minami Shuichi!

  The future belongs to the information age technology, mobile phone, Internet, IT, and software engineering are all very popular industries. Now Fujitsu and Sony almost all include these industries.

   In terms of mobile communication, Fujitsu has launched the Big Brother mobile phone, and also launched the BP machine in cooperation with Sony. At the same time, Fujitsu has also developed smaller and more advanced computers.

  Sony has developed Trinitron display technology, and the current TV world number one is Sony TV.

  For 1960, Fujitsu and Sony were at the forefront of the world under the vigorous development of Minamino Shuichi, but he was not satisfied. He decided to let his two big companies continue to launch a variety of epoch-making products!

  The future of 2G mobile phones, LCD TVs, LSI computers…

   These are all things that he wants to develop ahead of others!

   Sony Corporation Headquarters.

   This day is a monthly high-level meeting.

  According to the previous words, Minamino Hideyoshi would come over whenever he was free, and he would hardly show up if he was not free.

   In the huge conference room, President Daisuke Ibuka and General Manager Akio Morita are sitting on both sides of the first place, and there are more than 20 high-level executives who are talking quietly.

  The door opened, and Minami Shuichi walked in from the outside.

   Everyone stood up: "Good morning, Chairman!"

   Minano Shuichi nodded lightly and then waved for them to sit down.

   "Let's start the meeting!" Minano Shuichi said after sitting down.

The    meeting began. As the president, Daisuke Ibuka first reported on some of Sony's business in the last month, and then talked about the important business in the next month. Then Akio Morita also reported some work.

   Several important senior executives also reported on the situation and the research and development of new products.

   Overall, Sony is booming at the moment!

   After listening to the reports of these people, Shuichi Minano was very satisfied. It seems that Sony Corporation is indeed prosperous under the leadership of two great heroes, Ibuka Dai and Morita Akio.

"Now I'll talk about what I'm going to announce this time. I'm going to let our company develop a new product - the Walkman! This is the plan, you can listen to me while you read it." The plan was handed to Ibuka and others.

"With the beginning of the current information age, many electronic digital products are emerging. For example, the big brother mobile phone developed by our brother company Fujitsu, such as our BP machine, such as our Trinitron TV, home video recorder, and integrated circuit computer …people are also becoming more and more interested in electronic products. Especially our Sony company, our TV sets, home video recorders, etc. are all produced by bringing people an entertainment experience. They are all inseparable from movies, TV series, Music, etc. This time I am going to let you guys develop a Walkman that was created for music!"

"Everyone knows that people listen to music now either by watching music channels on TV, watching concerts, or listening to the radio. But these are only fixed places to enjoy and entertain. So our Walkman can do To listen to music on the mobile! The word 'on the go' means anytime, anywhere. Our company's philosophy has always been humanized design, convenient and practical!"

   In fact, the Walkman is the predecessor of MP3, you can listen to music anytime, anywhere!

   In 1960, the Walkman had not yet appeared, the date of its appearance was 1979. Also developed by Sony.

   Now Minano Shuichi intends to develop it in advance so that it can go to the market as soon as possible.

   "Walkman? Sounds good!" After listening to Daisuke Ibuka and Akio Morita, their eyes lit up. They also know that most of the music they listen to now is on the radio or tape recorder. But both radios and tape recorders are kept at home and cannot be carried around because they are too bulky to carry around.

  Now the radio listens to music through the radio station, while the tape recorder needs to put a tape in order to listen to it.

   "Mr. Chairman, do you mean the Walkman that you can carry on your body and listen to music anytime, anywhere?" asked Akio Morita.

"correct!"

   "If we can develop this Walkman, it will be a great improvement for the development of Sony." Ibuka saw huge business opportunities from it.

   Then, these high-level executives began to circulate this plan, which stated the general features and application functions of the Walkman. Then I briefly talked about its research and development direction and principle.

   Of course, these were all written by Shuichi Minano. As for the detailed research and development, it is up to the R&D personnel of the company.

   In fact, the Walkman is also played by tape, in fact, it is a reduced version of the tape recorder! It's just that the size is smaller and there is an extra earplug.