MTL - A Day In a Japanese Fishing Village-Chapter 631 Innovation is the guarantee of sales

   (Grandpa just had heart bypass surgery today, the surgery went well, thank you for your concern.)

"Tomorrow is the day when our Walkman will be launched in China. But let's not be slow, our factory must increase production! I hope our products will be listed in the European and American markets next month." Nanye in the conference room of Sony headquarters Show a pair of well deep avenues.

"Mr. Chairman, will it be bad if we mass-produce it all at once? Although we are very confident in the Walkman product, we are not sure yet. If, if..." A sales manager hesitated, obviously Is it too risky if you are afraid that the product will not sell well and mass-produce the product?

  After all, the launch of any new product will only increase production after seeing the sales in the market.

   "You don't have to worry, just do as I say." Minami Hideyoshi made the final decision.

"Okay, let's go to production as the chairman said. Notify the Sony factory in the US, let them also start mass production, and try to be listed in the US next month. The same is true in Europe, and strive to be listed next month. "Wellshen Avenue.

"Yes."

   "Okay, now I'm going to announce the next innovation plan of our Walkman. This is my plan for you to take a look at." Minamino Shuichi lost a plan to Ibuka and Morita Akio.

   Akio Morita was immediately attracted by the words after seeing this plan - DC-style Walkman!

"We should not be satisfied with the current products. Although we are already at the forefront of the world, we still need to make progress and innovation. Innovative products are the guarantee of sales. Why? Because our new products are not available to others, so We can be at the forefront of the world and we can guarantee the number one sales.”

"Have you heard about lasers? We will keep an eye on the progress in this area, because I want to develop a new Walkman, not just a Walkman, but also a home video recorder, a movie player, and a TV. Wait! You have to pay attention." Minano Shuichi explained.

   is not wrong, he will not only manufacture CD-type Walkman in the future, CD is compact disc, compact disc. This is a digital revolution!

  The future of electronic products is the world of digital products!

   And laser is a key point of digital products.

Laser is another major development of mankind since the 20th century, following atomic energy, computer, and semiconductor. It is called "the fastest knife", "the most accurate ruler", "the brightest light" and "the strange laser ". It is about 10 billion times brighter than sunlight.

On May 15, 1960, Maiman, a scientist at Hughes Laboratory in California, announced that he had obtained a laser with a wavelength of 0.6943 microns, which was the first laser in human history. The introduction of lasers into practical fields for scientists.

   Now Shuichi Minano asks Sony to pay attention to information and technology in this area. He just wants to lay the foundation for his future electronics empire.

  Future Laser Disc (LD) Player, Compact Disc (CD) Player, Laser Printer, Optical Fiber, IC Computer, IC TV, MP3, DVD Player and many more.

   These are all needed to the laser!

   The future is the era of digital electronic products. Now Shuichi Minano has to plan ahead. What he needs is to continue to be at the forefront of the world. Let his products get the guarantee of sales.

   is the same sentence: always imitated, never surpassed!

  Why is it said that it has never been surpassed? Because what Lao Tzu has launched is always the latest, how can you surpass it? When you guys have thoroughly researched my new product, I will launch a new product.

   Therefore, they can only eat ash after Minami Shuuichi.

  His Sony and Fujitsu have always been able to guarantee the number one sales, occupy the market, and even sweep the global market, that is, because of its innovation, the products it has launched have never appeared in the world.

   Such as Sony's Trinitron monitor TV, home video recorder, BP machine, integrated circuit computer such as Fujitsu, big brother mobile phone and so on.

   "Chairman, this amount of information is too much. The current development of laser technology is still unclear."

   "Is this laser technology really that important? Does it have anything to do with our future electronic products?" At this time, Akio Morita expressed deep doubts.

   He thinks that laser technology and electronic products are industries that are beyond the reach of eight generations.

   "Believe me! We must pay attention to any emerging technology, as long as it is useful to our company." Minano Shuichi said lightly.

   "Okay, you two can figure it out." Minami Hideyoshi said.

  …

  The next day, this day is the day when the first generation of Sony's music Walkman was launched.

  Large billboards are hung at the entrances of major Sony stores in the island, with pictures and function introductions promoting the music Walkman.

   "Today seems to be the day when the music Walkman is released. Let's go to the Sony store to have a look?" On the street, several college students were pressing on the road.

   "Look? Can you afford it? This looks comparable to some BP machines, and the price is definitely not low."

   "Look and talk!"

   "That is, let's see if there is money or not, we can try it out to see if it's really that magical."

   "Walk around."

   On this day, Sony’s physical store attracted a lot of customers. Originally, Sony's physical store had a lot of customer traffic every day.

   A Sony store in Tokyo.

  A young and beautiful girl walked in, and she was immediately attracted by the most prominent music players on the counter.

   "This is the music player mentioned in the advertisement? It feels so fashionable." The girl fell in love with it at a glance.

   Since this is a product specially made for young people, Shuichi Minano asked for a fashionable appearance.

   "Can I try it?" The girl approached and asked a clerk.

   "Of course, come, let me operate it for you, you can see how this machine plays music." The clerk introduced enthusiastically.

"First, press this on button, put in a tape, then close it, and press the switch. After pressing the switch you put on your headphones and you can listen to music. Here's the previous, next, pause button... this is the The sound increases, the sound decreases..." The clerk introduced inwardly.

  The girl put on her earphones a little excitedly and listened.

   "Wow~ the sound quality is good! It's much better than the tape recorder." The girl exclaimed after a few listens.

The    headphone is closest to the ear, so it sounds really good.

   After listening to one, the girl immediately fell in love with this Walkman, "I'll buy one!"