MTL - Back To 1995-Chapter 1009 The dragon slaying warrior eventually becomes a dragon

  Chapter 1009 The Dragon Slaying Warrior Eventually Becomes a Dragon

   "I'll let RICK initiate the acquisition of Condé Nast!" Eric said to Song Yang, left and right are just one more debt, and Eric is a little numb now.

Glancing at Elsa Benitez, Eric felt that she, who had just transformed, was about to become the most powerful figure in the fashion magazine industry. In the future, fashion magazines such as Vogue would usher in a new head up.

"After the acquisition is completed, RICK will let Condé Nast's magazines start to establish an Internet platform, and open their own fashion channels on ICQ, AIM, AOL, Yahoo, MSN and other platforms. In the future, the fashion audience on the Internet will definitely exceed that of paper Media!"

Song Yang explained to Eric that some of the traditional paper media still look down on Internet media and are unwilling to accept Internet users, thinking that it will drop in price, but in the future, these old fashion magazines that are unwilling to embrace the Internet will be rejected Personal fashion makeup bloggers, just like members of the Kardashian family, have tens of millions of fans at every turn.

   Relying on the huge number of fans, these fashion bloggers, whether they are endorsements for other cosmetics or launching their own cosmetic brands, can cash in hundreds of millions or even billions of dollars!

   After all, the public opinion position is there. If you don’t take the initiative to occupy it, you will be replaced by others. If you don’t take the traditional fashion magazines to occupy the Internet fashion evaluation position, you will be replaced by those personal cosmetic bloggers. Who will stop the earth without it? !

  For the fashion industry, old magazines such as Vogue are not as important as imagined. I have never heard that anyone who does not read this stuff will not be able to survive!

   "The RICK Group also needs to start operating the Internet platform in advance, open online stores on eBay and Amazon, and launch their own online fashion e-commerce platform!"

Hearing that the luxury industry needs to play with the Internet, Eric couldn’t help feeling a headache. Now he has to manage brands such as Gucci, Victoria’s Secret, and Seagram Liquor, and he has to open exclusive stores all over the world and deal with distributors and agents. , is enough to give him a headache, and now he has to play the Internet platform, which makes Eric feel really overwhelmed.

Eric used to be the head of a nightclub, a typical western cowboy, and he has taken a lot of MBA management courses in the past few years, but compared with professionals, the level must still be far behind. Now let him take the RICK Group as well. Starting an Internet business, even if it is handed over to a professional manager, still makes him feel overwhelmed.

  Looking at Elsa, Eric immediately thought about it, "Elsa, if you want, perhaps, RICK's e-commerce business can also be managed by you!"

  Eric doesn’t understand Internet e-commerce, but he has a good understanding of the world. Elsa, who has transformed from in front of the stage to behind the scenes, has basically become a representative of Song Yang, the major shareholder of RICK Group.

  Eric can’t stand on top of Elsa, that means he’s going to start a war in RICK, and it’s estimated that Eric’s **** in RICK won’t be able to sit still!

Suo Xing directly handed over RICK's media and e-commerce business to Elsa to manage. Once it was handed over to Elsa, Eric knew that Song Yang would definitely not let it go. Internet resources, it is not difficult to support Elsa, doing so can kill two birds with one stone.

  Hearing Eric's words, Elsa couldn't help but feel excited. This means that she jumped directly into the ranks of executive directors in RICK, and almost avoided the detours of other professional managers for decades.

But in the same way, if she wants to wear the crown, she must bear the burden. If she messes up RICK's media and e-commerce business, it's not just Elsa, I'm afraid Song Yang's face will also suffer. The impact on RICK The power will drop a lot...

   Seeing the look on Elsa's face, Song Yang pinched Elsa's hand and nodded slightly to her, "ICQ, ebay, and Amazon will support you!"

Seeing Elsa leaving, Eric winked and said to Song Yang, "Song, I have to say that Elsa is probably the woman that models all over the world envy, not all models are as lucky as Elsa ..."

There is a very small probability that a popular model walking on the runway can successfully transform. A model's career can be very long. If you don't care about appearance fees, coffee positions, endorsements, etc., you can keep going. If you care about these, it is quite short, basically the peak period is only three to five years.

Afterwards, those popular models will either succeed in transformation and enter the Hollywood film industry, or TV reporters, hosts, etc. start from scratch, or marry into a wealthy family. live.

Those who can directly enter one of the world's three major luxury goods groups as executives like Elsa Benitez are basically rare. Perhaps, I don't know how many years it takes to achieve it. Eric said that the modeling industry envies Al Sha, it's not groundless!

   "Are you really ready to let RICK acquire Estee Lauder?!"

This incident has already been rumored. Affected by this news, the stock price of Estee Lauder has also risen sharply for several days. The entire Wall Street investment bank is looking forward to RICK, one of the world's three major luxury goods empires, and America No. 1 The marriage of the century of the big cosmetics kingdom.

  The collapse of Nasdaq has made the whole of America in the past two years, the major industries are not very prosperous, most of the industries are losing money, but there are two exceptions, luxury goods and cosmetics!

The former president of Estee Lauder and the head of the Lauder family that controls Estee Lauder, Leonard Lauder, who sent Estee Lauder to the market during his term of office, is quite advocating the lipstick index, that is, the worse the economy is, the higher the sales of lipsticks, and this Two years are the days when the sales of luxury goods and cosmetics are soaring.

  “In the past two years, cosmetic brand companies such as Estee Lauder, L’Oreal, Procter & Gamble, and Unilever, and the three major luxury groups RICK, LVMH, and Lifeng have experienced explosive growth in revenue.

   RICK’s marketing department and Wall Street consultants all suggested that RICK can swallow Estee Lauder, which has an annual revenue of 5.8 billion dollars, so that RICK can become the world’s largest fashion empire spanning luxury goods and cosmetics! "

Eric eagerly said that RICK did not develop step by step, but bought and bought all the way. Otherwise, how could it be possible to soar from a nightclub group to one of the world's three major luxury empires in such a short time? .

  People are subject to change, and Eric is no exception. Anyone who looks at RICK who is inflated like magic can remain indifferent and endure the slow development. He must continue to buy and then continue to increase the market value.

   RICK has borrowed too much dollars from the American banking industry and Wall Street institutions along the way, and is destined to be deeply influenced by Wall Street institutions. Wall Street institutions are not willing to let RICK Group be left alone, and Eric is naturally affected.

There is nothing wrong with eating people with soft mouths and short hands. It is not impossible to pick up the bowl to eat and put down the bowl to scold mothers. In a short time, it is impossible to get rid of the influence of Wall Street!

  Song Yang can also guess the minds of Wall Street institutions, just like hyping Yahoo, first try to raise Yahoo’s stock price, then let it go public, and then cut a crop of leeks and put it on RICK, it’s the same routine.

  After building RICK Group into the world's largest luxury goods and cosmetics empire, and after listing RICK with sky-high valuations, Wall Street institutions can get doubled returns, which is why Wall Street institutions are so positive about RICK.

The only difference from Yahoo is that Wall Street institutions cannot completely control the RICK Group. They can make Eric initiate acquisitions one by one, or influence certain decisions of RICK, but they want to be like It is simply impossible for Yahoo to completely control the entire management. With Song Yang, the major shareholder holding 40% of RICK's shares, it is difficult for those Wall Street institutions to make waves in RICK Group!

The 40% equity is the result of Song Yang's restraint. Song Yang used 5% of ICQ equity in exchange for 35% of RICK equity. Later, the Bruno Family Foundation gradually repurchased nearly 5% of the equity. Let Song Yang's RICK equity reach 40%. If there is more, it is not impossible, but it is unnecessary. If you take too much, it is not easy to sell when cutting leeks...

   "Now Estee Lauder is still under the rule of the Lauder family. The Lauder family holds 40% of the shares of Estee Lauder, but has 87% of the voting rights!

  If RICK wants to acquire Estee Lauder, there are two ways, one is to propose an acquisition to the Lauder family, and the other is to obtain the support of more than 20 Wall Street institutional shareholders of Estée Lauder, acquire Estee Lauder stock from the market, and forcibly acquire the Estee Lauder company! "

  Eric obviously did his homework. The acquisition of Estee Lauder is either a peace negotiation. If the Lauder family is willing to sell Estee Lauder, then RICK will pay a sky-high price to acquire the other party.

  And if the Lauder family disagrees, then RICK will stage a bully attack, just like the LVMH group wanted to take Gucci by force, and there will be a hostile takeover of Estee Lauder.

Compared with the former, the latter is much more risky and prone to mistakes, and the purchase price paid in the end may far exceed the former, but there is no other way, otherwise, if the Lauder family does not sell, RICK can still do it. Can't see it?

It can only be said that the dragon slaying warrior eventually became a dragon. Once upon a time, RICK was still the white knight who saved Gucci from the mouth of the evil dragon of LVMH Group. As a result, only a few years later, RICK became the most annoying person ever. that way...

   It can only be said that the impermanence of life is full of small intestines, but to be honest, Eric feels that being a dragon feels really good!

  Song Yang did not mention that he does not support the acquisition of Estee Lauder. For RICK, it is the time of crazy expansion. He has no sense of boundaries at all, just like a very hungry person, thinking about whether it is good or not? !

   It’s good to eat something. When the stomach is full and you can’t eat anymore, then you can consider the health-preserving package and study the things that you can’t get tired of eating.

   "The Wall Street institutions, are you willing to provide RICK with the funds to acquire Estee Lauder?" Song Yang asked directly.

  Eric smiled, "BlackRock Trust, Janison Management Company, State Street, Royal Bank of Canada, etc. have all made it clear that they are willing to support RICK's acquisition of Estee Lauder. At the same time, they are also one of Estee Lauder's investment shareholders!"

  Good guy, when Song Yang heard this, he felt that BlackRock trusts these companies, maybe it is not playing Infernal Affairs, and it is really slippery.

   撺 RICK to buy Estee Lauder at a high price, by the way, to help the BlackRock Trust and other institutions cash out, and then go public through RICK to cut leeks.

  The income belongs to the Wall Street institutions, and the risks are all borne by RICK and Estee Lauder. The Wall Street institutions don’t bear any risks and don’t suffer any losses.

  Song Yang turned the teacup in his hand, raised his head and said to Eric, "RICK needs the support of Wall Street institutions, but he can't completely become a **** of Wall Street institutions, go to thunder for Wall Street institutions!

  For this acquisition, RICK can introduce Bank of Comerica. After all, it is also one of the shareholders of RICK. How can Bank of Comerica be completely bypassed for such a big deal! "

As soon as Eric heard this, he thought for a while and understood what Song Yang meant. Song Yang was preparing for a dog-eat-dog game, introducing the Comerica Bank, letting the Comerica Bank replace the RICK Group, and the gang of Wall Street The organization goes to raise the bar.

Comerica Bank is Song Yang's "old friend", the funds for laying the Chicago Board of Trade to New York line, RICK's acquisition of Gucci, Song Yang's acquisition of Alcatel mobile phones, PayPal Bank's payment license, settlement center, etc. The big deals are almost all loans provided by the Comerica Bank. Of course, in recent years, the Comerica Bank has also made crazy profits. Last year, among the banks in America, the revenue broke into the top ten for the first time. Who knows how much money Comelica Bank has earned from Song Yang!

   "I will notify the Comerica Bank, but I am afraid that the price of the acquisition of Estee Lauder will never be lower. I don't know if the Comerica Bank is willing to provide such a large loan..."

Eric said uncertainly, although Estee Lauder's current revenue is less than 5.8 billion US dollars, and the market value is less than 9 billion US dollars, but to buy Estee Lauder, it is not cheap at all, it is definitely far more than the original purchase of Gucci The price and the risk have naturally increased greatly.

   After buying it back, no one is sure whether it will fall into the hands of the owner. Whether the Comelica Bank will dare to follow this risk, Eric is not sure.

   "Comerica Bank will definitely agree to support RICK!"

  Song Yang said to Eric with a smile, he concluded that the Comerica Bank would definitely support RICK's plan this time, as long as the directors of the Comerica Bank had some brains, they would know how to choose.

Comerica can be said to be the bank in America that eats the most Internet dividends, but since PayPal payment has banking business, the cooperation between Song Yang and Comerica Bank has become less and less. It is the Comerica Bank that should be in a hurry. They want to prove to the leeks who bought the shares of the Comerica Bank that they have not lost big customers such as RICK and Alcatel mobile phones!

  (end of this chapter)