MTL - Comeback 1992-Chapter 1122 Fuller Group

  Chapter 1122 Fuller Group

  Star Conference is not only a grand event for scientific and technological exchanges, but also a huge publicity platform. In the international scientific community, the Star Conference is becoming more and more influential.

   In China, let alone, when the Stars Conference is held every year, there are always various media reports.

   I don’t know how many children, after watching the Star Conference, determined to be a scientist.

  When the Star Conference was in progress, Han Songlin went to Fuller Group to attend its year-end meeting.

  The year-end meeting of Fuller Group this year is very special!

  Last year, due to changes in the economic situation and environment, waste was controlled and economy was strictly enforced, the consumption of high-end liquor was restricted, sales of ultra-high-end and high-end liquor fell, and the entire liquor industry showed a downward trend.

   Although the Fuller Group has several major businesses under its umbrella, it does not rely entirely on the liquor business, but the liquor business is still the largest source of profit for the Fuller Group.

   "Compared with 2012, the revenue of Fuller Wines in 2013 decreased by 9.1% year-on-year. The net profit decreased by 19% year-on-year."

  Han Songlin sat on the main seat in the conference room, flipping through the report in his hand.

  The rapid decline in net profit has a lot to do with Fuller's sales decline in high-end liquor.

  Fuller Liquor's profit margin is naturally high on the middle and low-end liquor, but it can't compare with the profit margin of high-end liquor!

   For liquor companies, they rely on high-end liquor to make money.

"The performance of Fuller Liquor has declined, which has a lot to do with the current economic environment. There is nothing to say about this. In the next few years, the liquor market will definitely usher in a major adjustment. Some small and weak Liquor companies will definitely withdraw from the market.”

   As he said that, Han Songlin tapped the table lightly. He wanted to monopolize the domestic liquor market, but he wanted to, but it was simply not realistic.

  After so many years of development, Fuller Wine has become a top domestic liquor brand.

   "The short-term difficulties in the liquor industry are also a good thing for us. In the next few years, we have to work hard to improve our products and win the market."

   In the past few years, Fuller Liquor sold all the liquor in stock that could be sold.

  The next few years will be a stage of replenishment.

   "In addition, in terms of product structure, we must develop more high-end liquor. Also, develop low-alcohol liquor suitable for young people."

  Young people stop drinking liquor!

  This is simply too scary for liquor companies.

  Young people are the future.

  They don’t drink baijiu. Doesn’t that mean that when the old group of people leave, no one will drink baijiu?

  How can liquor companies make money?

   You have to find a way to let young people drink liquor.

  Strong alcohol does not meet the tastes of young people, so vigorously develop low-alcohol liquor that suits the tastes of young people.

  Enterprises must cater to the market in order to be able to own the market.

  Anti-market behavior is unacceptable.

   "Developing liquor that young people drink is the top priority of the Fuller Wine Industry in the future. It is related to the life and death of our Fuller Wine Industry, and we must pay attention to it."

   Facing Han Songlin's solemn advice, no one dared to say that he didn't take it seriously.

  Next, it is to report on the situation of Tianmu agriculture.

  Tianmu Agriculture is the largest pig, beef and dairy cattle breeding enterprise in China.

  In addition, Tianmu Agriculture also feeds chickens, ducks and fish.

  In addition, field husbandry agriculture also involves ecological agriculture related fields such as feed and biological fertilizer.

  Tian Mu Agriculture continues to expand the scale of breeding. In 2013, six new breeding bases were built.

  The number of pigs on hand has reached 15 million, and six new breeding bases are also being put into use one after another.

  This year, the number of live pigs in farm farming should be able to reach 20 million, accounting for 5% of the total number of live pigs in the country.

  This is a bit exaggerated.

   However, the general trend of raising pigs is definitely factory farming, and leading pig raising companies will occupy the vast majority of domestic pig production capacity in the future.

  Pig raising by retail investors will gradually disappear.

  Even those thousand-head pig farms have to disappear.

  It's very simple. For a thousand-head pig farm, 3,000 to 4,000 pigs will be slaughtered a year.

   A pig removes the cost of breeding and labor, and the fixed input of the pig farm. What if the price of pork is very low?

  Large companies raise pigs and earn fifty yuan per pig. They rely on scale to make profits.

  And for a small pig farm, if a pig earns 50 yuan, how much is it in a year?

   Tens of thousands of dollars for exhausting work?

   It’s okay to be exhausted, but you still have to take great risks.

   At this time, the national pork is in a downward cycle, and the price of pork is falling, which is not so friendly to farmers.

   Pork prices fell because of ample supply.

  However, several large domestic pig breeding enterprises are still investing in expanding production at this time.

   No way, several other companies saw that Tianmu Agriculture was expanding its production capacity, and followed up.

  In the foreseeable future, domestic pig production capacity will continue to increase.

   Pork prices will continue to decline.

  When the small farmers can't make money and can only exit the market, the price of pork should rise.

   At this time, the profits of large-scale breeding enterprises will increase.

  There are 15 million pigs on hand, and the annual output is close to 50 million.

  In the future, Tian Mu Agriculture will continue to increase its hog production capacity, and first expand its production capacity to account for 10% of the country's hog production capacity.

  The annual domestic pig slaughter has remained at 700 million heads for a long time.

   This is also a situation of domestic pork consumption.

  The market is so big. If Tianmu Agriculture wants to occupy a larger market, it can only grab it from others.

   From whom?

  Small farmers chant.

  It is inevitable that small farmers will be eliminated.

   It's like when rural households raised pigs out of business.

  Why pig raising in rural households is gradually disappearing, isn’t it because raising pigs doesn’t make money.

   In addition, it is about Huixiangyuan grain and oil.

  Huixiangyuan grain and oil company is not the largest grain and oil company in China, but it still entered the top three.

  Huixiangyuan Grain and Oil rents land for planting in China. Apart from doing it in China, it also rents or buys land abroad.

  The main sales channel of Huixiangyuan grain and oil is Fumanduo Supermarket.

  Fumanduo Supermarket is the largest retail enterprise in China, and its sales channel is something that all home appliance and daily necessities companies want to enter.

   Kefumando Supermarket has high requirements for products.

  Product requirements are high and prices are even lower.

  For enterprises, this is also acceptable. If you make less money, you will make less money. The advantage is that you can make stable money.

  For enterprises, as long as they can enter the Fumanduo supermarket to sell goods, they will not worry about sales.

  The annual sales volume of several trillion yuan, as long as a small amount is allocated from it, it is enough for a company to eat a lot of oil.

  (end of this chapter)