MTL - Go Legend-Chapter 839 Forum

   Chapter 839 Summit Forum

   Standing on the lawn by the lake, Li Xiangping smiled and watched Professor Deng trot towards him.

  In these days, the term "house decoration" is still popular in Beijing, which means that some professional pretend to force criminals and deceive foreigners who come to Beijing to work on errands.

  Professor Deng Da is of course not a liar, so he can only be regarded as an amateur decorator, but he is the top group among all the "decorators", such as the best fake clothes.

   Otherwise, he wouldn't have built such a courtyard in Xicheng as a place to pretend.

Professor Deng is in his 50s this year. He was born in Xiangjiang, but grew up in England since he was a child. He received a systematic Western education. Therefore, he is a person who is close to being completely Westernized. Whether it is his way of thinking or his daily behavior, he is already highly advanced. Westernization.

   To put it badly, in fact, many of Professor Deng's thoughts are no different from most of the public knowledge in China these days, and many places are highly similar.

   But Li Xiangping doesn't hate him.

  Yes, although Li Xiangping hates public knowledge very much, he does not hate such professors in front of him.

   Not because of anything else, because Professor Deng is patriotic.

  It's not that kind of fake patriotism. Professor Deng Da is a sincere patriotism. What does he belong to? It belongs to the kind of people who can complain about themselves, complain about themselves, and make suggestions on their own, but they cannot tolerate people who say bad things about them.

   Therefore, Professor Deng is also an international troll. These days, you can often see his articles in Western media. He defends China and says a lot of good things for the country.

   Obviously, so people like him are of course very different from most of the public in the country.

Therefore, Li Xiangping has always felt that in order to correctly understand Professor Deng Da, you'd better adopt this perspective: you don't think of him as a Chinese, but you treat him as a foreign friend, and a person who is extremely sincere towards China. Friendly international friend.

   If you look at him like this, then you will think that he is actually a good person.

   Of course, although Li Xiangping thinks Lao Deng is actually good, it is still a little uncomfortable to communicate with him.

As a Doctor of Philosophy from Cambridge or Oxford, Professor Ren Deng speaks English throughout the class, and belongs to the kind of person whose foreign language is N times stronger than that of Mandarin, so he and Li Xiangping are not human at all when talking to Li Xiangping. In each sentence of his old man, there are at least two English words and an English phrase, and then a few Cantonese words are mixed in it...

  Tsk tsk tsk, I heard Li Xiangping, this scumbag, is a big head.

  Well, if it's just this, Li Xiangping can actually endure it, but don't forget, the opposite is a pretender, a superb pretender who really regards pretending as his lifelong career.

   And he is also a superb pretender who studies philosophy.

So everyone can imagine, when a philosophical master pretends to be intimidating in front of you, the key point is that this guy doesn't speak human words. They communicate with you in their own original language, and you have no ability to resist at all. Less than 3 minutes.

   It's okay, after all, Li Xiangping has grown up, so he actually resisted this time, and endured Professor Deng's pretending for nearly 10 minutes.

   It turns out that Professor Deng Da invited himself to a forum.

   That's right, it's a forum like the "Boao Forum", but the level and specifications are not that high, and it's not about politics and economics.

   What Professor Deng just said is actually a cultural exchange activity. The theme of the activity is fashion, aesthetics, and the comparison of cultural differences between China and the West.

   After listening to Professor Deng Da's general introduction of the situation in a pretentious tone, this made Li Xiangping vaguely remember that in real history, there seemed to be such an exchange event at the end of 2008.

   It's just that the cause of this event is not as simple as Lao Deng said.

The real reason is that after the Olympic Games, some Westerners have a clearer view of our country and have a better understanding - especially the several fashion giants in the West, who are all gearing up for in-depth development at this time. Take a look at this luxury blue ocean market.

Before that, of course, Western luxury goods had already entered the country, but they were all advance troops and guerrilla troops. The real large-scale and all-round system invasion, in fact, started from the cultural exchange activity in 2008 or the The "Summit Forum" begins to count.

  So Li Xiangping is very clear that the promoters behind this event are actually the largest and most famous multinational fashion groups in Europe.

   Since it is a "system intrusion", several international fashion giants have joined forces to do the following:

   The first point is nothing to say. Since you want to do business in China, the first thing is to get policies.

   This one didn’t encounter any obstacles, they were very easy to handle—

If you think about it, you can't understand. Since our country adheres to the open policy, and luxury goods are not as sensitive as some other commodities, the relevant departments will not be too embarrassed for them, not to mention that the fashion giants are all human beings, and they are "cultural" The guise of "communication" quickly served their purpose.

   The second thing that international fashion giants do: vigorously cultivate agents, vigorously cultivate brand identity and Chinese people's consumption habits-

   This point is of course easy to understand. Since it is a luxury product, brand promotion is actually the top priority.

   For example, if you buy a Hermès or LV bag, of course it is not because you are very comfortable to carry it, the main purpose is of course to pretend.

   But now the problem comes, if others don’t know your brand and have no sense of your brand logo, who are you pretending to be?

  This is only by doing a good job in brand promotion, and it is a bit ugly to say it. Only by making it understandable to those who can’t afford it can people who can afford it have the desire to buy. This should be the essence of brand promotion.

Well, in this regard, the domestic agents selected by the fashion giants are still very qualified, no, it should be said that they are very good, because it is the perseverance of those people that makes our country directly occupy the world after just a few years. More than half of the luxury market.

   The third thing that the international fashion giants do is that they feel that since they want to increase their promotion efforts, it seems that they want to give China a little benefit, the kind of benefit that benefits without expense—

From this time on, those fashion giants will gradually replace a group of brand spokespersons and brand ambassadors. In the past, it may have been Hong Kong and Taiwan stars who endorsed a product, Japanese and Korean stars who endorsed a product, but after 2008, everyone found that the mainland mainland There are more and more representatives.

Not to mention, at least in this day and age, Chinese people really like this. As long as it is reported that a mainland star has replaced a foreign star as the spokesperson, not only will the star gain fame and fortune, but many Chinese people can also give birth to an inexplicable sense of pride. Drive the awareness and recognition of that brand to take off.

   This is the true meaning of this "cultural summit forum".

   Now, Professor Deng Da personally blocked Li Xiangping here, that is, he personally invited Li Xiangping to attend such an event. --

  By the way, Professor Deng Da is indeed qualified to issue this invitation on behalf of the organizer and even the international fashion giant.

  Because besides being a philosophy professor, he is currently one of the biggest pretenders in the country, and he is a fashionista himself.

   And he is an international fashionista with a certain influence all over the world. His rank is much higher than that of the aunt of the Zhao family—

   Just a few years ago, Lao Deng himself founded a luxury brand, and it is the only Chinese luxury brand included in the international luxury goods directory in the next 10 years.

The brand founded by Lao Deng mainly focuses on Chinese style. In recent years, it is not well-known in China, but it is still very popular in Europe and Southeast Asia. It is a pity that Professor Deng Da is not in good health. In real history, he soon died of cancer, resulting in He failed to make that brand bigger and stronger, and was eventually acquired by LV or MSL.

   In the face of the invitation from Professor Deng Da, Li Xiangping agreed very happily except for a few words of modesty.

   And the reason why Li Xiangping agreed so readily, apart from "Mr. Deng"'s face is difficult to save, don't forget that his family also buys luxury goods, so for the family's big money-making plan, it is of course difficult for him to refuse such an invitation.

   In addition to the above two reasons, the most important and crucial reason: Li Xiangping is also a person who likes to pretend.

   There is nothing shameful about this, and Li Xiangping has always believed that pretending to be forceful is actually a kind of nature, and it may be one of the greatest hobbies of human beings—

  If there is no such nature or hobby, how could those novels that pretend to slap the face of Dianniang can be so enduring.

   Well, Li Xiangping is going to attend this event this time, but he is not going to slap anyone in the face, he is just going to pretend to be quiet for a while.

   After all, Li Xiangping felt that his rank was far from enough, compared to the top-notch pretender like Professor Deng Da.

   In terms of the level of pretense, the gap between Professor Deng Da and himself may be the same as the gap between himself and Zhang Da reporter in Go.

   Therefore, Li Xiangping is very self-aware. From the moment he agreed, he decided to keep a low profile.

   It's a pity that Li Xiangping soon discovered that he might not be able to keep a low profile by then.

   On the second day after agreeing to the invitation, Li Xiangping came to the Chinese Chess Academy to participate in the 4th game of the Celebrity Challenge.

   This is also Li Xiangping's last match in 2008!

   At around 5:00 pm, as classmate Chen Xiaoqiang said "No way", Li Xiangping, who was in black, once again defeated his opponent with a 4.5 advantage, thus defending the "celebrity" with a score of 3 to 1.

  Chen Xiaoqiang's reaction was quite ordinary, and he didn't feel much loss after failing the challenge, but Li Xiangping praised his little brother a lot, and praised Xiaoqiang classmate after the game.

   Well, Li Xiangping is actually giving his little brother some encouragement--

   You must know that after this game is over, there will be the last important game left in the whole season: the "LG Cup" final before the Spring Festival, between Chen Xiaoqiang and Gu Dali.

   Considering Xiaoqiang's previous statement, of course he will support his younger brother this time.

After this game of chess is over, Li Xiangping's focus needs to be shifted to the next final exam. This should be his last final exam. After the next semester of the fourth grade, there will be no exams, and the thesis defense will pass. Get your diplomas mixed up.

   However, as soon as Li Xiangping walked out of the chess house, he immediately received a call.

   A phone call that I want to answer but a little afraid to answer.

"what?!"

   (end of this chapter)