MTL - God-level Sign-in Game Design Master-Chapter 412 The past of Longguo Feixin (2)

  Back then, Longguo Mobile became the largest communication company in China by virtue of the popular Longguo Fetion. Then, someone will ask at this time, why did Longguo Feixin, which has already occupied the market, be eliminated in the later development and disappear now?

   Many scholars who study the Longguo Communications market have done a lot of analysis on this.

  Since the last century, Longguo has started to conduct related research on the Internet, and 3G has become the most mainstream wireless technology at that time.

And Longguo Feixin is the social platform created by Longguo Mobile on the basis of 3G. Before that, there was no systematic social platform in China, so once Longguo Feixin was launched, it became the most concerned social platform in Longguo at that time. social platform.

Although Goose Factory launched the Q chat software at that time, and it became one of the frequently used software by virtue of its low fees, but Goose Factory at that time was just a small company that started by copying 4399. Relying on the business of communication, China Mobile already has a pivotal position in Dragon Kingdom.

  People’s trust in established companies is much higher than that of Internet companies that have just emerged, and in terms of funds, China Mobile’s investment is much higher than that invested by Goose Factory in Q Chat at that time.

   Not only that, as a communication company, China Mobile was much more mature in the application of Internet technology at that time than Goose Factory, which was like a newborn at that time, so its software development quality was more stable than Goose Factory.

   Therefore, it was obviously an Internet social platform launched at the same time. At that time, Longguo Fetion was not greatly affected by Q chat.

  However, in the later development of Longguo Feixin, due to some reasons, it regards Q chat as its biggest opponent in the development of social platforms.

The social platform developed by the two companies had a "crash" in terms of functions. At that time, Qchat did not have as many complicated functions as it does now, and could only satisfy the function of voice communication on the basis of the Internet, as well as ordinary sending and receiving messages; At that time, Longguo Fetion also took instant voice communication as its main function in terms of functions.

  But at that time, Goose Factory Q Chat had the same functions as Longguo Feixin, but it did not have a large market. To be precise, it was "squeezed" by Longguo Feixin at that time.

   And Longguo Fetion, through its ace function to send free text messages, once drove Goose Factory Q chat to death.

  At the beginning, sending a text message cost 10 cents, which seemed not expensive, but after chatting for more than ten yuan, it was gone.

  Fetion is first of all free, which can be used without any worries for the vast majority of users. Secondly, the introduction of this function perfectly catered to people's needs for communication at that time.

   After all, the so-called market is created by people, and the number of users is the key to determining the market share of a product.

  The number of users is also determined according to whether they can accept and like to use this product. At that time, Longguo Fetion used its own characteristics to win the support of users and became the owner of the largest share of the communication market at that time.

  Longguo Feixin, which has such a promising development prospect, is now eliminated by the rapidly developing market and completely replaced by Xindian, so why has it disappeared?

  There are many reasons for this. After all, with the development of the market, the replacement of old and new products is a very normal phenomenon, but many people think that the end of Longguo Feixin is completely avoidable. Because its disappearance is not simply a market elimination, most of which is because Longuo Mobile itself did not grasp the opportunity.

  First of all, it is the development of the Internet. The Internet in Longguo is developing very rapidly, which also causes many people not to take the express train brought by the Internet, causing them to fall behind. Goose Factory Xindian and Qchat are the lucky ones who have successfully boarded the Internet Express.

  During the development of the Internet, Goose Factory has systematically upgraded its own letter and Qchat, making it more humane and in line with the needs of the public.

  In addition to receiving text messages and completing instant voice calls, it also has a series of functions such as sending pictures and videos.

   Not only that, Xindian also makes use of the foundation laid by the previous Q chat to realize that people in the address book can be added directly through Q chat. This operation makes many people feel fundamentally convenient, because they don't need to add contacts one by one because of using two software.

  Compared with Xindian, Longguo Fetion's user expansion speed is very slow. After Xindian was officially launched that year, Xindian gained more than 100 million users in just one year. However, since the appearance of Longguo Feixin, the number of users it has has only been growing slowly. In three or four years, it has only developed two billion users.

  The speed of development is far from meeting the needs of the market. After all, what mobile communication platforms such as Longguo Fetion need to do is to provide more convenient social places for the public.

  But in its development, because it is a software developed by Longguo Mobile, it cannot be shared with users of other communication companies.

In particular, Longguo Fetion has a prerequisite of "not supporting the use of people other than Longguo Mobile users", which makes many people start to wonder if they really need to use Longguo Fetion, especially Longguo Unicom and Longguo Telecom user.

  If you need to use Fetion, you have to go to mobile to handle related business. This kind of bundled marketing has not played a very good role, but it has made people's opinions on Longguo Fetion more and more serious.

   In the process of use, the experience brought by Longguo Fetion is far from as good as that brought by the products of Goose Factory. The problem of network delay is very serious during the use of Longguo Fetion.

   And in terms of fees, Longguo Feixin also seems a little unclear. Because Longguo Feixin is free of charge in sending messages, but there is another rule in receiving messages, that is, there is a charge for direct reply to text messages, and this rule is often forgotten by people, causing people to unknowingly Long Guo Feixin deducted a large amount of fees.

  In fact, if the development of Longguo Fetion is as "unfettered" as before, it is very likely that there will be no letter in the current market, and what it needs to do is to upgrade its original foundation.

  Adding corresponding functions according to the needs of users and the development of the network is enough to replace all the social communication software of Longguo at the current stage, but the senior management of Longguo Mobile at that time couldn't see this at all, so that they missed the development opportunity.