MTL - I Develop Battlefield To Drive Global Players Crazy-Chapter 119

It can be said that this is a top masterpiece.

But precisely because of this, this made Yao Xiaoguang and Melesky feel at ease.

The two companies themselves are strategic cooperation, and the two people who are in charge of competing projects for Nebula games are actually familiar with each other in private.

"It's an excellent game, but I feel it's far from what Chen said before to create a new genre." Meleskey expressed his opinion.

He thinks this may be a masterpiece like "Call of Duty: Modern Warfare" and "Monster Hunter", but its status in the game field should be far inferior to "Minecraft".

Because of that game, in his opinion, it has really opened up a new genre, but few people can replicate its success, after all, it is too special.

The reason why it can be popular all over the world and show this unique type of charm is closely related to the player community.

The only way to replicate its success is to have a company copy it and build its own player community before the VR or mobile version of Minecraft was launched.

But obviously no one can do it, and "Minecraft" has been unified.

"This is a great opportunity for us, Chen Xu's pie is too big! Although the quality of "Grand Theft Auto" may be very good, the success or failure of a project sometimes has nothing to do with the game! "During the video call, Yao Xiaoguang narrowed his eyes slightly.

"What?" Meleskey didn't understand what the other party meant.

"The roadside of the horse killer, sometimes the higher you stand, the worse the fall will be." Yao Xiaoguang smiled slightly.

Compared to Meleski, a pure gamer, his mind is obviously more.

"Grand Theft Auto" promotional video, let him see not the excellent quality, but a knife.

A knife that Chen Xu forged by himself and gave him!

Maybe this game is indeed a masterpiece of excellent quality, but as long as it is not a pioneering work like Chen Xu said, it will be enough!

The higher it is touted, the higher the expectations of players. Even if the quality of the game is good enough, it will be a heavy blow to Nebula Games.

 …

As before, after the release of the "Grand Theft Auto" promotion, Nebula Games fell into a state of silence.

But the difference from before is that with the advancement of time, the popularity of "Grand Theft Auto" has not dropped at all.

Including the previous statement by Chen Xu that "Grand Theft Auto" will be an epoch-making game, a game that opens up a new type of game, was turned out and became a hot search entry.

Even with the advancement of the Tokyo Game Show, when major game manufacturers were promoting their own games, the popularity did not drop.

For ordinary players, it is a hot carnival. Regarding the promotional video of "Grand Theft Auto" in just about two minutes, various online speculation and analysis videos have not stopped, making them unsure about this game. Looking forward to the launch of the game.

But for people in the game industry, they felt a wave of undercurrents.

No game can maintain such a high popularity!

Even Chen Xu.

It is absolutely impossible for a game that has not yet been launched to maintain such a high level of popularity without anyone promoting it.

"The topic and popularity on the Internet? It's not the big goose game, it's the AE game they made, or it's a few partnerships, it's nothing more than a conspiracy, seize what I once said, lift us up high, and make players' expectations infinitely higher, And then fell hard again."

In the Nebula game, Chen Xu listened to Qin Yi, Ruan Xue and others' worries and smiled.

This piece of anomaly, the marketing department had already notified Chen Xu not long after the other party did it.

"Then Mr. Chen, can we only do this?" Qin Yi gritted his teeth.

"What are you afraid of? We have to thank him! Don't you have confidence in "Grand Theft Auto"?" Chen Xu laughed.

"Of course not!" Everyone shook their heads in unison.

It was true that there were still many things that the big guy didn't understand at the beginning, but with the construction of the game content framework, everyone had only one feeling: shock!

It is definitely a game that can shock the game industry. Compared with the previous "Grand Theft Auto", thanks to the technology of the parallel world, the various details and audio-visual enjoyment in it are absolutely full. will be more free.

"So that's why? They want to kill, that's because our 523 works are not of good quality! But if we are strong enough, then this popularity is nothing but promotion for us!" Chen Xu smiled.

Promotion and player expectations are a double-edged sword.

Just like the wave of CDPR in the previous life, why did the Witcher Wild Hunt deify it, and Cyberpunk 2077 was full of scolding?

You must know that before the Wizard Wild Hunt launched the two large-scale DLCs, Blood and Wine and Heart of Stone, the early Wizard Wild Hunt was actually the same as Cyberpunk 2077.

Various large and small bugs, resolution problems, games that cannot be played normally, etc., are all commonplace.

But the players still gave tolerance at that time, let it polish a little bit, and finally made the wizard wild hunt a masterpiece in ARPG.

The same type is completely different when it comes to Cyberpunk 2077. In the final analysis, it is because of excessive promotion or even false propaganda that raises players' expectations.

When you actually play the game, this sense of contrast instantly turns players from love to hate.

Be as tolerant as the Witcher Wild Hunt?

Go to do your spring and autumn dream! You didn't say that when all kinds of bullies in the promotion took money out of my pocket!

And what about Grand Theft Auto?

Chen Xu, who is responsible for the quality of the game throughout the process, fully believes that this game can handle the expectations of today's players.

And unlike the fake FireWire city of CDPR in the previous life, "Grand Theft Auto" has never promised anything that it has not done, even if the big goose and AE games are at most, they will at most grab Chen Xu's original official blog and repeatedly emphasize.

But the question is, can't Grand Theft Auto achieve what Chen Xu said?

Seeing Qin Yi, Ruan Xue and the others who were stunned, Chen Xu smiled.

"So don't panic at all. Although it is to deal with us, I really have to say thank you to the person who came up with this strategy. This wave has at least saved us tens of millions of promotion and warm-up costs.".

Chapter 167 The propaganda war, the gods are coming!

As time progresses, the Tokyo Game Show is finally unfolding.

Although Nebula Games did not participate in this exhibition, as one of the three major exhibitions in the world, its popularity is still quite high.

After all, the game industry has never been a zero-sum industry. No matter how awesome Nebula Games is, it is impossible to monopolize the entire market.

Major game makers are showing their magic at this year's exhibition.

But the most eye-catching ones are the two new games from Big Goose and AE games.

The first is "Atlantic Empire" on the big goose game side, a gang-like game set in the period of Prohibition, which obviously refers to the wave of villain protagonists after "Payday".

And you can see many real prototypes, such as Al Capone, the Irish Gang and the history of the Sicilian family, which makes players feel a burst of excitement.

The other is "The Demon Hunter" on the AE game side. Unlike "Atlantic Empire" on the Big Goose Game side, their game is much simpler and more direct, and you can clearly see the shadow of "Monster Hunter". .

But the excellent picture performance, as well as the excellent action hitting feel, combined with the horror theme, make players look forward to it.

During the Tokyo Game Show, it occupied the top two spots on the hot search list.

Of course, it is also because the two companies did not continue to promote the 'to kill' plan.

After all, you can't even hit the popularity of your own game for the sake of targeting, right?

At the Tokyo Game Show, the positive feedback from players on these two games also made Big Goose and AE games excited.

They are up!

Already half a step into the palace of success!

 …

Half a month after the Tokyo Game Show ended, Nebula Games.

Looking at the data report after the test team tested "Grand Theft Auto", Chen Xu tapped the table lightly.

Now the single-player story of the game has completed all the development of the content.

Although the multiplayer mode still needs a period of testing, the huge single-player content itself is enough.

"Now, it's our Nebula Game's turn to make a move. 〃!"

Call the secretary Jiang Wan in and ask him to call York Lennon.

The next thing they have to do is to determine the launch time of "Grand Theft Auto", and to spread out the promotion channels.

And this didn't waste much time, and even Chen Xu confirmed it with York Lennon that day.

After all, the positioning of this game is at the 'strategic level', and all the resources have already been prepared, just wait for the game to be completed and then begin to deploy.

So, when the players haven't recovered from the excitement of the Tokyo Game Show before.

"Grand Theft Auto" officially announced its launch time.

On September 1st, "Grand Theft Auto" will be launched on the Wonderland (Eden) mall.

'Fuck! finally come! ’

'This... so fast! ? ’

'Finally I can see this masterpiece that the old thief said, I don't know if it will disappoint me! ’

'The quality is certain, but it's not clear whether it is so divine. ’

'Los Santos, here I come! ’

'The wallet is ready, the thief is ready to take it at any time! ’

‘The store interface will open for pre-order soon! I can not wait any more! ’

'Money away! Get the game! ’

With the announcement of the launch of "Grand Theft Auto", players are even more boiling.

Although this game made them talk about it before, no one can tell when the players will meet.

After all, the old thief even gave the pigeon directly to the Tokyo Game Show, most likely to be able to fully devote himself to game development.

However, if the online time is not announced for one day, it still makes them feel uncertain. Even if the online time is announced again, there may be so-called bounced tickets.

Even if the old thief has never bounced a ticket, he is not afraid of 10,000 just in case.

And now they are finally reassured, even though they have to wait for more than a month.

But at least there is hope.

 …

As soon as the announcement of the launch date of "Grand Theft Auto" came out, Big Goose Games and AE Games couldn't sit still.

After all, the two sides are in a state of competition, and the two parties have also carried out all kinds of slaughter-style publicity for "Grand Theft Auto" in advance.

There is no reason to miss this opportunity.

Just like some popular movies will seriously affect the movie box office in a subsequent stage, as if it will **** away the popularity.

If the slaying tactics this time can be effective, then falling into the trap at this time will definitely bring a big blow to Nebula Games.

Immediately, the executives of the two companies couldn't sit still and put pressure on the working groups of Yao Xiaoguang and Meleskey.

It must be completed as soon as possible to determine the launch time, and it still has to be on the same schedule as Nebula Games. Be sure to stir up the heat and attract the attention of players.

In an instant, the staff of the two groups also began to work overtime frequently.

Under the frequent overtime progress, the two games "Atlantic Empire" and "The Witcher" have also determined the launch time.

The former is on September 20 and the latter is on October 15.

The two games are not the same genre, and although less than a month apart, the competition isn't much.

In an instant, the game circle became lively during this time.

Today you publish some content, tomorrow I publish some content.

For Big Goose Games and AE games, what they have to do is to do everything possible to steal the popularity of "Grand Theft Auto".

However, they did not.

On the one hand, the names of Nebula Games and Chen Xu are placed here.

On the other hand, this game is highly expected by Chen Xu, all resources are full, and the cost of advertising is also in units of 100 million.

But at least as long as it is in game-related forums and communities, relevant advertisements can be seen.

Various promotions, as well as the disclosure of content news, and even a special update about the "Grand Theft Auto" level event egg in "Payday" during this period, made players even more excited.

For the players, with such a fierce publicity campaign, there are also three major buyout titles whose quality seems to satisfy them, and the patrols appear at such a short interval.

This was something that was unthinkable before.

For those who are concerned about the Nebula game channel competition, it is clear that this is the first real offensive against Nebula Games by domestic and foreign channel game manufacturers.

In this propaganda battle of coming and going, time is also advancing forward day by day.

It's September 1st.