MTL - I Develop Battlefield To Drive Global Players Crazy-Chapter 137

"Because a handheld needs to have the most conspicuous features, in fact, whether it is a game or a product, the number of core players will always be a small number. What really determines the popularity of the game and whether the product is popular, many are casual players or even follow the trend. player."

"So how do you attract these players?" Chen Xu looked at the two people who were a little confused, but he didn't sell anything at this time.

"Physical sensation! This is the most direct and obvious point, and there is no game console on the market that pays attention to this. More are arcade products in department stores." Chen Xu said.

Also officially aware of this, Chen Xucai decided to put the layout of NS in the early stage on the somatosensory and casual player groups.

As for whether it can be successful, in fact, the old wii in the previous life has proved the success of this. The global sales of more than 100 million units are enough to show the attractiveness of somatosensory.

"Of course, players who are physically attracted belong to Blue Ocean users, and once they are online, what we need to do is to convert these players into core users and attract more players to achieve a handheld ecosystem."

"Leisure and core coexist, and this is the development path of subsequent NS."

Chen Xu said.

Although I said that I was an old man in my previous life, I failed to make the wii light leisure to the wiiu period.

But it doesn't mean that this strategy is wrong, it's purely because of the wiiu product.

Its function is highly overlapped with that of the wii, and it lacks the appeal to core gamers.

For somatosensory and casual light players, the wii that the wiiu can play can also play, so why buy a game console?

For the core players, the wiiu itself is not much different from the wii except for a portable handheld screen, and there are no core games that are attractive enough.

Such a thankless situation is naturally doomed to failure.

Therefore, in the later NS, it also proved that it is not the tactics that are not good, but the product is not in place.

High-quality exclusive masterpieces attract core players, and light casual games such as fitness rings and macho pick branches attract a large number of non-core players.

Thus created the miracle of NS.

After listening to Chen Xu's words, Iwata Chong and Gabe Newell were also at a loss. Both of them had real materials. After a while of Chen Xu's analysis, they quickly understood the meaning.

To put it simply, it is to first increase the installed capacity with the strategy of body sensation and lightness, which is the easiest to expand the player group.

Then it will launch a series of attractive games as the signature of the handheld and make it a diversified handheld platform.

"As for the game, I will take full responsibility for it. At present, the most important thing is to build a prototype and a development environment first." Chen Xu said.

"Yes!" The two nodded.

 …

The research and development of the NS handheld, as well as the development of "Dark Souls", are proceeding in an orderly manner.

At the same time, in the Magic Capital International Electronic Entertainment Exhibition, Nebula Games also started the layout of the venue.

This is the largest exhibition area that has participated in the exhibition since the establishment of Nebula Games.

It is also separated from domestic and foreign first-line game manufacturers such as Big Goose Games.

However, it has a huge booth with the original, but the content is not different.

Today's Nebula Games also has many well-known games, which are enough to make the exhibition area look rich enough.

Of course, the real big head is "Dark Souls".

After all, all the players who come to the Nebula game exhibition area from overseas and in China are not 100%.

At least 80% came from this game.

Therefore, in the venue, it is divided into two areas: PC and VR. More than 70% of the equipment and space are for trial use by players who come to experience it.

Even Chen Xu can't wait a little bit, this is obviously a consensus with the players.

The only difference is that players can't wait to experience the game faster.

And Chen Xu can't wait to see the expressions feedback from players after they experience the game.

Chapter 194 Players, the media, and the industry are all stunned

On the day of the Magic City Exhibition, the scene was full of people.

Although it is the first time to hold such an international exhibition.

But I have to say that the official is still quite professional, and not only domestic players, but also many foreign players.

During the queue to enter, the players were also talking about it.

"A lot of people! And there are quite a few foreigners. It was the first time to hold such an international exhibition, and I thought it might be all from our own family!"

"The main reason is that the lineup is really strong, and I think most of the people may have come to the old thief's new work "Dark Soul"."

"Not bad! Aren't you?"

"The main reason is that this time is different from other exhibitions that the old thief participated in before. The demo version is only announced on the spot. It is not the same as before. It will be launched to the Wonderland Mall the next day."

"After all, this is the first time in China to hold an exhibition that benchmarks against the three major international exhibitions. The old thief's role as a platoon is also to save face and increase the attractiveness of the exhibition site."

"Actually, not only Nebula Games, but also foreign game makers such as AE games, also came to participate."

"Yes, yes, and they seem to have a lot of cool new projects."

While the players were discussing, they also entered the arena.

This time, the Magic Capital International Electronic Entertainment Exhibition is basically held in the same way as Cologne and E3.

After all, the three major electronic entertainment exhibitions have been held for so many years, and the rules and procedures are very mature. Whether it is the players and tourists participating in the exhibition, or the media and manufacturers are already quite familiar with it.

In addition, there is no such thing as patent rights, so the organizers of the exhibition are not prepared to play anything unconventional.

On the first day, it is the most basic press conference where various manufacturers take turns.

Show their respective products that are about to be released, or that have not yet been released, to the players.

And Chen Xu's Nebula game is facing the finale of this year's manufacturers.

However, the finale is the finale. This time at the Magic Capital International Electronic Entertainment Exhibition, many game manufacturers have brought hard goods.

"Many game makers are preparing to make open-world games!"

In the background, Chen Xu and York Lennon stood there, watching the broadcast on the big screen.

"The popularity of "Grand Theft Auto" is too high, and even now he is still in the top ten of the best-selling list. It is a miracle in the history of video games, and no one will not be moved." York Lennon is also emotional. road.

"However, Chen, do you think they will succeed?" York Lennon asked what he thought.

"It depends on what standard, and at present, most of them are still in the stage of project approval, but the details must be handled in place, the plot and gameplay are kept at the pass line level, and sales will not be bad." Chen Xu said.

For players, open worlds are a whole new genre, and there aren't many games of this type on the market that can satisfy them.

Although "Ayrden's Circle" also has elements of an open world, it is an old game after all, and the hard-core difficulty of getting started has also made players subconsciously ignore it.

This is also the reason why, when Chen Xu developed "Ayrden's Circle", the concept of an open world did not cause the industry to think about it.

Because in addition to the open world attributes, its own characteristics are too clear.

And now "Grand Theft Auto" has aroused the industry's thinking about the open world, Chen Xu doesn't have to think about it, most game makers will definitely work **** maps and content filling.

But even so, it is absolutely acceptable for players who are new to the concept of open world.

While Chen Xu was talking with York Lennon, the manufacturers who gave presentations in the public conference hall of the exhibition also changed one after another.

Soon came to Nebula Games, but Chen Xu did not come to the stage immediately.

Because this time he also brought many third-party game manufacturers from Wonderland Mall.

Now is their promotional time.

The audience at the scene also applauded very cooperatively.

First, unless they are too disappointed, players will basically applaud etiquette. On the other hand, all the third parties that can be brought by Chen Xu are excellent.

But it is definitely a game above the standard of passing, and it is really interesting for some players who like independent games.

But the next second, as the big screen went dark and the host announced.

The audience burst into thunderous applause and cheers from the players.

Because, it was Chen Xu's turn to take the stage.

"Chen, hurry up, it's your turn, I think people around the world watching this press conference today will be surprised."

York Lennon, who knew some insider information, also laughed at this time.

"I hope they don't boo me after the surprise."

Chen Xu also made a joke, straightened his collar, and walked from the backstage to the stage of the press conference with a smile.

"First of all, welcome everyone to participate in this Magic Capital International Electronic Entertainment Expo!" After taking the stage, Chen Xu also said a thank you speech that every game manufacturer would say.

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"Actually, I don't know what I should say at this time, because in the past few months, we have disclosed all the information that the new game can reveal. Maybe I can only continue to play it in an embarrassing loop on this occasion. Promoting CG and then let's pretend we saw it for the first time?"

Chen Xu spread out his hands with a helpless expression, the promotional CG of "Dark Souls" appeared on the big screen behind him, and the players in the audience were quite cooperative and let out a burst of laughter.

"Well, it's impossible, and I think for everyone on the scene, rather than listening to me chattering about some Dark Souls news you already know, what you want to do now is go to , try it out in the demo area for yourself.”

..........0

"But before that, I think I still have to announce a new project like everyone else." Following Chen Xu's words, the original CG of "Dark Souls" disappeared instantly on the big screen.

Instead, there are two squares of color, one red and one blue, occupying the entire screen.

Listening to Chen Xu's words, the audience including the whole world did not come to the scene, and the players who were watching the live broadcast were all curious.

new project! ?

Not only "Dark Soul", is there a new game?

Everyone was full of expectations, but the next second Chen Xu's words made everyone stunned.

"[Nebula-Switch], the new handheld we are developing, a product that will redefine the handheld!"

As Chen Xu's voice fell, two crisp "clicks" came from the scene. At the same time, a red and a blue handle and a concept map of a large screen appeared on the big screen.

With the resignation of Chen Xu and the appearance of the host, the press conference of the exhibition was announced.

The players on the scene have not recovered.

At this time, everyone thought of one thing, that is, it was reported that Nebula Games acquired the handheld business a few months ago, but it was soon covered up by the news of "Dark Souls".

But now, the news of the new handheld at the exhibition turned out to be the finale?

In an instant, players, media, and the industry all over the world were stunned.

Even some players don't even care that the demo area of ​​"Dark Souls" has been opened.

All are discussing the topic of handhelds.

This is really beyond their expectations, no one would have thought this would happen to anyone before this.

Chapter 195 Trial link, quack killing

At the beginning, when it was revealed that Chen Xu had acquired a handheld company.

Although players were quickly distracted by the news of "Dark Souls", they also knew about it.

The major game media and other manufacturers in the industry, although I feel that Nebula Games may make some moves.

But after the acquisition, there was no news, and slowly they forgot about it.

After all, in their opinion, this is purely because Chen Xu has a plot of his own console, and then spends money to realize his dream.

This kind of thing is a very common phenomenon at home and abroad. For example, the domestic big goose game is not really called the big goose.

Just because its founder likes to raise big goose, not only the company's LOGO is the big goose, but even a modern goose raising room is specially built in the company, so it is called the big goose game.

Even until now, "550" has replaced the original company name, and the official domain name has been changed from the original to the current Big Goose domain name.

There are also some well-known game designers, under the name of game face models, who go to chasing stars with public funds to invite their favorite movie stars to perform game performances.

With Chen Xu's current status in the industry and financial resources, it's not surprising that there is a hand-held plot.

But now, at the Magic Capital International Electronic Entertainment Exhibition, on such a global occasion, Chen Xu actually announced that Nebula Games would develop a handheld console and redefine the concept of handheld consoles?

Go crazy!

This is to be done as the main business! ?

"Fuck! Chen Xu is so wild, does he really want to start the handheld business?"

"It doesn't seem to be playing tickets, but really planning to become bigger and stronger?"

"Is this too confident? Redefine the concept of handheld?"