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MTL - My Animation Era-Chapter 46 The evil "production committee"
Chapter 46 The Evil "Production Committee"
"Big news!"
"The popular animation "Pleasant Goat and Big Big Wolf" will broadcast its finale at 19:00 tonight..."
When they saw this press release for the first time, many people didn't take it seriously. They thought it was some self-media editors who made nonsense titles in order to cheat "reading volume".
But when the news spread across the entire network, and the animation producer "Jiangchuan Children's Channel" also confirmed the accuracy of the news, everyone was stunned.
how come…
How did Pleasant Goat end?
Fans who love this animation, black fans who hate this animation, and even the "friends" that Gu Miao often talks about, all expressed their incomprehension.
This is so weird.
You must know that the story structure of the animation "Pleasant Goat and Big Big Wolf" is not a "serial drama" in the traditional sense, but a "unit drama".
This also means that as long as the audience is not tired of watching and the ratings are stable, Wanbao Animation can completely repeat the trick of "the wolf catches the sheep" indefinitely. Let alone 530 episodes, follow the template to do 5,300 episodes, or even 53,000 episodes.
Why did it end?
The special episode of Weird World has just ended, and now Pleasant Goat is at the peak of its ratings. The news of the end at this time will inevitably make people suspicious.
Between the producer and the producer, that is, between Wanbao Animation and Jiangchuan Children’s Channel, was there an uneven distribution of spoils, which led to the forced cut of the animation under the premise of failing to reach an agreement?
It's not impossible.
You need to know that many popular animations are very profitable and have high ratings, but the sequel is difficult to produce. The reason behind it is that "unequal distribution of spoils" leads to internal strife and dissolution.
Similar examples abound.
Taking Neon’s well-known EVA, that is, Evangelion, as an example, why has there been no real sequel except for a few theatrical versions after running for more than 20 years?
Isn’t this IP making money?
NO!
It is precisely because EVA makes money, and it is not ordinary money, so the sequel will be difficult to produce. The reason is that we have to mention the oppressive "production committee" system in the neon animation industry.
An animation production committee usually includes animation-related distribution, production, music, toys, publishing and other companies.
This is a huge collection of interests, and they are also the so-called "financial fathers".
They took the risk of production failure, and also took away the bulk of the income, dividing up the copyright of almost all categories of an animation.
Assuming that the animation broadcast is popular, the comics revenue is taken away by the comic company, the music copyright and CD sales are given to the music company, the DVD and video tape money is accepted by the distributor, and the peripheral derivatives are given to the toy company.
What about the production company?
Leftovers!
From this point of view, perhaps we can understand why many popular animations are obviously very profitable, but they still can’t hold back the sequel.
Pleasant Goat is not that complicated.
But it also involves two companies, Wanbao Animation and Jiangchuan Children's Channel. If the distribution of benefits is uneven, it may really cause the animation to be forced to "end".
This is not only speculation by people in the industry, but even Director Wang is very curious, what exactly is Gu Miao thinking?
"Xiao Gu, tell me the truth."
Director Wang asked curiously: "Pleasant Goat Animation only made 530 episodes in the first season. Is it because you think the money is low?"
"What about me?"
Gu Miao was speechless.
Jiangchuan Children’s Channel has taken away the TV copyright of the first season of TV animation "Pleasant Goat and Big Big Wolf". In terms of selling broadcast rights, they can earn at least 20 to 30 million.
This is a lot of money.
But compared to the peripheral derivatives, DVD audio-visuals, publications, and comics and game copyrights of "Small Water and Long Flow", Qian Gu Miao really doesn't like this.
The reason why episode 530 ended...
Isn’t it because there are only so many episodes in the first season of the original version, so he can’t count the subsequent sequels such as “Sheep and Goat Games” and “Rescue Soldiers Across Time and Space” into the first season, right?
That would be too much of a disadvantage.
"It doesn't matter if you think you have too little money."
Director Wang breathed a sigh of relief, and then asked again: "Has the first round of broadcasting rights for the second season of Pleasant Goat been sold? If not, how about we discuss it?"
Gu Miao: "..."
Who are these people?
When I took the initiative to ask him to talk to him about the first broadcast of "Lei Sudeng Lightning Crossing the Line", this hanging man looked like he "loved to answer and ignored".
Now is good!
Pleasant Goat Animation Season 2 didn’t even have a business plan yet, so he couldn’t wait to ask for the price.
Classic "double standard".
Rolling her eyes, Gu Miao explained: "Okay, Pleasant Goat Season 2 is still early. I came to see you today mainly to talk to you about the game broadcast."
The Lightning Cup remote control car competition is about to enter the rematch stage.
In order to expand the influence of this event, Gu Miao gave out tens of millions of prize money, as well as rewards for customizing "exclusive models" for the champions.
He felt it wasn't enough.
So he came to Jiangchuan TV Station, hoping to contact the children's channel to broadcast the game live.
There is a benefit fee!
In order to get the TV station to agree to the broadcast plan, Gu Miao did not hesitate to "open the way with money" and used high advertising fees to lure her.
Director Wang agreed.
In the face of high advertising costs, such things as face integrity can be discarded at any time. It's just a remote control car race, and it doesn't violate laws and regulations, so it's okay to broadcast it.
Of course, there are too many games.
It is impossible for the children's channel to squeeze out the schedule for broadcasting every game. After careful discussion, Gu Miao and Director Wang finally decided to broadcast only the final stage.
Forget about the previous rematch and knockout stages.
On the one hand, there are too many and too frequent shows, and it is not only a waste of time to engage in TV broadcasts, but also the viewing experience is not good.
On the other hand, the venues for the semi-finals and knockout matches are located in major provinces across the country. If you want to live broadcast the entire event, how many people will you have to send?
When you think about it, this is unrealistic.
However, although there is no TV broadcast in the rematch and knockout stages, they can be broadcast live through the Internet.
Sanda does not slip. Wanbao. Damn!
This is the official website of Wanbao Group. In addition to the main business introduction of each subsidiary, there are also sub-pages such as the official forum, animation area and comic area.
The rematch and knockout stages of the "Lightning Cup" remote control car competition will be broadcast live on the official website.
As for saying…
The number of visits to the official website is too small, causing no one to watch the live broadcast of the game, so don't worry.
Gu Miao has asked Wanbao Toys to print a conspicuous website address and QR code on the new batch of "Lei Sudeng Remote Control Car" toy packaging.
Next to , note a line of words:
Go to the official website or scan the QR code, join the Raider Racing Club immediately, and receive the [Raider Defeating the Enemy Collection] for free for a limited time!
May I ask which child is not tempted?
Although this "Winning Book" is just a guise created by Gu Miao to increase the number of visits to the official website, the actual effect is almost zero, but the children don't know it.
They really thought that with this winning book, they could become a legendary remote control driver like Ling Feng Lingyun...
(end of this chapter)