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MTL - Rebirth in a Perfect Era-Chapter 1680 Li Mu's training plan
Li Mu hopes to lead Schwarzenegger into a pro-China governor. In his opinion, this is the best choice for Huaxia, for the United States, for California, for him and even for himself.
Li Schwarzenegger also noticed Li Mu's intentions, but he also knew very well that Li Mu was equivalent to a plug-in for himself. This plug-in was powerful and free of charge. The only requirement was to strengthen the deep cooperation between California and China.
牧 Li Mu listed to him the industrial cooperation that he can directly promote at this stage
Hollywood can conduct in-depth cooperation with its own film and television base project, Huaxia cinema line, electronic ticketing platform, and projects such as yytunes and Taobao digital rights sales;
Silicon Valley software companies can cooperate with IT companies in Zhongguancun, including Makino Technology, Taobao, and Alipay;
Silicon Valley hardware companies can cooperate with high-tech enterprises, electronic parts companies, and foundry companies in the Shenzhen area;
Once culture, software, and hardware have opened up the cooperation, the win-win benefits behind it are very huge. Although Schwarzenegger doesn't understand the economy so much, he can see the general picture.
Li Mu gave him a more attractive basis for cooperation.
At present, Li Mu's Gubei Water Town project and film and television base project all have state-owned tourism groups. The two parties have very close cooperation. In the future, Li Mu can cooperate with Schwarzenegger to use the resources of these tourism groups to promote the first-tier cities in China. California people's cross travel.
The most important thing is that Li Mu has Makino Technology, a publicity platform. He can promote Chinese tourism among US netizens and promote American tourism among Chinese netizens.
Li Mu said to Schwarzenegger, "Arnold, you can think about how much income and jobs will be brought to California if tourism revenue in California increases by 20 or more next year. How big is this for your governor?" Achievements? "
Hearing Schwarzenegger, he couldn't sit still.
Tourism revenue increased by at least 20? This is really a very large number, but he has some doubts that the current consumption level of Huaxia can support so many people traveling to the United States?
He pondered over and asked Li Mu this question.
Li Mu said confidently, "There are many ways to promote a tourist attraction, tourist city, or even a tourist country, including but not limited to fabricating concepts, false publicity, excessive landscaping, and improving cost performance. , You can succeed, and if you can hold several, you can achieve great success. "
He said, Li Mu asked him, "Have you ever heard of Maldives?"
Schwarzenegger nodded. "Of course I heard that I went there for vacation last year."
牧 Li Mu laughed and asked him, "Should you ever have heard about how many years the Maldives will sink?"
Schwarzenegger immediately laughed and said, "Yes, I just read the relevant report before I knew this place and was interested in it."
Li Mu said, "The propaganda in the Maldives is very simple. They use this soft text to come and preach that the Maldives is about to sink, the beauty of the Maldives is about to disappear, and if they do n’t go, they may never have the chance to go again. There is a sense of urgency, and I always feel that I must look for a chance to go once in a lifetime. "
Having said that, Li Mu gave a slight meal and said, "But you think about it, the world is so big, you haven't had a chance to go to too many places in your life, what hasn't you been to Maldives? Huaxia's 9.6 million square kilometers of land, at least 90 I may not go anywhere in my life, but most people ca n’t think about it rationally. They do n’t think that they live in more than half of the cities. They never set foot, but they feel that if they do n’t go in this life, A trip to an island thousands of kilometers away is alive in this life. "
Schwarzenegger smiled awkwardly and said, "I was indeed acting like this at the time, like a delicate and stupid romantic feeling."
Li Mu nodded. "This is the propaganda of the Maldives. There are so many islands in the world that can travel. The sea level has risen. It is reasonable to say that any island may disappear. Even the sea level has risen so much that even Australia may disappear. However, only the Maldives thought of such a way of publicity, which is to play the concept of fabrication to the extreme. "
In fact, there is also the same case in Huaxia, which is Gulangyu, a famous gathering place for cultural youth.
Around 200x, with the rapid development of Huaxia's Internet industry, people began to get used to knowing the outside world through the Internet. One day, a Huaxia island flooded people's vision on social media such as Weibo and Blog, and countless voices were saying It will disappear in the next few years, so anxious Chinese young people flock to the island in general, it can be said to be China's first online tourist attraction.
However, in view of the fact that there is no fire at the moment, and Schwarzenegger does not understand Huaxia, Li Mu did not say this.
瓦 Schwarzenegger thoughtfully said at this time, "Are we going to fabricate some similar concepts for California and the first-tier cities of China?"
牧 Li Mu nodded and smiled. "Of course, we must not only make up concepts, but also try other methods."
Said, Li Mu said, "We can promote Yanjing's long history, her unique Chinese emperor culture, royal architecture, and the Great Wall in the United States; we can also promote Hollywood, California, Universal Studios, Avenue of Stars, and Silicon Valley in San Francisco in China. , The Bay Area, the Golden Gate Bridge, and Chinatown. Here, we use the methods of fabricating concepts, over-beautification, and false publicity to first let the people of both sides yearn for the local people on the other side of the ocean. "
Soon after, Li Mu continued to say, "Besides that, I have a killer."
瓦 Schwarzenegger hurriedly asked him, "What killer?"
Li Mu said, "I can coordinate various resources to improve the cost-effectiveness of public tourism between the two places."
Xu said, Li Mu analyzed that "the cost-effectiveness of tourism is nothing more than transportation, accommodation, food and tourism costs. I will analyze it one by one with you."
"Let ’s talk about transportation first. I can talk to Huaxia Airlines about special routes. I promoted the tourism intentions of the people between the two places, directly increased the demand for transportation capacity between the two places, and increased the airline ’s occupancy and profits."
"If the airline is willing to cooperate with me to reduce the price of air tickets between the two places, it must be greater demand for capacity. The more demand for capacity, the higher the profit of the airline, and they can invest in larger aircraft, more More planes are coming to this golden route, making them more profitable. "
"Is there enough assurance that airlines are willing to reduce fares?"
牧 Li Mu smiled and said, "The problem that this world cannot solve without money, if there is, it is not yet in place."
Said, Li Mu said, "No matter how bad it is, I can talk to the airline to guarantee the bottom. Their attendance is not always 100. For example, if their average attendance is 70, every time the plane flies to Yanjing, San Francisco flights can sell for 100,000 US dollars, then I will give them 20,000 US dollars each, and then contract his 20 ticket sales, which is equivalent to getting these 20 seats at a 30% discount on normal fares. They I will pay for the drought and floods, and if I can do these 20, I will rise to 30 or 40. I can even let them increase the number of flights and even charter flights for me. "
"More on accommodation, this is easier to solve. I believe that whether it is Yanjing, Shanghai, San Francisco, or Los Angeles, the hotel industry can't guarantee an occupancy rate above 80 for most of the year, especially during the off-season. The room vacancy rate will be higher. "
"If we decide to develop and promote bilateral tourism business, I can pay for the 20 room resources of each hotel in these big cities. These 20 room resources belong to me throughout the year, and the hotel should also give me a considerable amount. Even so, in their view, this is a profit, because their average vacancy rate is much greater than 20. "
"I got these 20 room resources, which will all be used to provide people to bilateral tourism, and let them directly enjoy the ultra-low discounts I got, for example, as long as we do these two things, live in The people of the sand shaker will suddenly find that if they fly from Los Angeles to Shanghai, not only will the air tickets have a very low discount, but even the cost of accommodation will be greatly reduced. They used to pay only one trip to Canada, and now they are enough. Go to the other side of the earth. "
"To put it plainly, this is a wholesale and re-retail business for middlemen. It's like buying tomatoes, buying them in large quantities from farmers at wholesale prices, and then breaking up and retailing to consumers at higher retail prices, but I Putting it all online, saving a lot of operating costs, so that I can add only a little cost to the wholesale price and then sell it with zero profit. "
Schwarzenegger said, "Are you so busy in the middle?"
Li Mu smiled indifferently, and asked him, "Do you want to make a little money for air tickets and hotels when I tell you so much? Of course not! As a patriotic Chinese person ~ www.novelbuddy.com ~ I certainly want to help Chinese first-tier cities I want to make a contribution to the tourism industry, not only to make the tourism industry in China ’s first-tier cities develop faster, but also to deepen their integration with the international tourism market. As a friend, I also want to give you a gift to help you do something. It ’s too easy for me to make money that the Californians can praise. If I really want to make a little money, I can just arrange for the hands to do it. Why should I be busy in the middle?
Schwarzenegger knows that Li Mu is telling the truth. For Li Mu, it may be first for Huaxia, and second is for himself, but even so, it is enough to excite him.
At this time, Li Mu said, "For the vast majority of people, the biggest expenses for travel are air tickets and hotels. After these two expenses have been significantly reduced, not only can they have a huge appeal, but they can also keep them higher. Spending power. "
"It's like, I originally planned 5,000 US dollars for travel. A trip to Huaxia's original air ticket hotel might cost 3,000 US dollars. Then I have 2,000 US dollars for local food, drink, shopping, and shopping. But now The air ticket hotel to Huaxia has dropped to two thousand dollars or even lower. Then in my budget, the budget for eating, drinking, shopping and shopping in the local area will be increased to three thousand dollars or more. Where did this money go? "
Schwarzenegger said in surprise, "This money eventually flowed into the city's gdp!"
牧 Li Mu snapped his fingers and said, "That's right! This is the fundamental value of a city's tourism output. If you are interested, this matter will start immediately when I return to Huaxia."
Alas.