MTL - Rebirth in a Perfect Era-Chapter 1687 I am Party A

Since Li Mu ’s Gubei Water Town project and film and television base project all have cooperation with the state-owned tourism group, this time Li Mu will promote the outbound travel of the four first-tier cities of Beijing, Shanghai, Yangzhou, and California, and the state-owned tourism group also attaches great importance to it. Not only were they fully involved, but three senior consultants were also arranged to participate in the formulation of the program before the Summit Forum.

The reason why the plan has to be determined before the forum begins is because Li Mu's idea is to make some rough plans for the summit forum, like the travel app customized free travel or group tours, and then get these plans to the top At the forum site, let the two parties choose one or disrupt the elements and reassemble one.

If we let the people on both sides talk wildly, everyone's situation will be different, and they will not know enough about each other. In three or five days, they may not be able to talk about a truly feasible routine.

Therefore, Li Mu feels that when talking with Party A and Party B, they can neither talk about Party A nor Party B. They have to talk about their own way, and let the two sides adapt to themselves. After all, they are the one who pays for and drives everything behind. Father.

To promote cross-tourism between two groups with different cultures, different economic development conditions, and different consumption concepts, the first thing to do is to seek common ground while shelving differences.

What is the same? It's all about pursuing cost-effectiveness, which includes lower prices, better services, and better experiences.

The price is easy to solve. Li Mulai underwrites airlines and hotel groups. Not to mention that he is prepared to subsidize some money in advance. Even if he does n’t pay a penny, he can get a wholesale price for users. The price advantage will naturally come up. ;

However, Li Mu is online after all, but tourism is essentially an offline activity. No one can open a computer and let users "cloud travel", so in this part, it is necessary for companies under the wire to cooperate with themselves. , Work together to serve customers on both sides.

The first is for users who purchase independent services, we must establish a comprehensive customer service mechanism.

Whether Chinese people have arrived in the United States or Americans have arrived in China, no matter how strong their language skills are, they will definitely encounter some problems that are difficult to solve or do not know how to solve them. At this time, if someone can provide them with native language services for users, The experience will be much better.

After 2010, U.S. travel companies are particularly chicken thieves. They sell Asian free travel services to their natives, and in order to save costs, they place 24-hour telephone customer service in India. This is because India ’s labor costs are low and India itself After being colonized by the British for many years, the popularity of English is high. Although these people speak English with a very clear accent, the actual communication problem is not very big.

This feeling is very similar to the northerners listening to the southerners speaking Mandarin. Although the pronunciation may not be too standard, the communication is not a big problem.

But this kind of thing is also very nonsense. An American came to China for tourism and encountered an emergency. He called the customer service in India ...

Li Mu feels that since the free business is sold by Taobao, and the tourism resources sold by Taobao are integrated by Makino Technology from the market, then it is necessary for it to be responsible to users in the end, so it is necessary to open it 24-hour English service hotline, and 24-hour Chinese service hotline.

It is not necessary for him to put English service in India. He wants to put the customer service center in each language in the other country, that is, the Chinese customer service center in the United States, and then the English service center in China.

A big part of the reason for this is that he felt that when a Chinese person went to Los Angeles, when he encountered a problem that he couldn't understand, he called back to ask a customer service who worked in a certain place in China. How reliable it is in India.

It ’s better to directly recruit Chinese who can speak both Chinese and English from California. He does n’t need to have a high education, and it is enough to understand the local situation. He can even put the customer service center directly in Chinatown, so that Chinese can go to work when he is out of the house;

As for English-language customer service centers in China, it is not feasible to hire Americans who understand the local situation. After all, Huaxia is not an immigrant country. However, it is not that difficult to hire a Chinese who speaks English well.

Establish a customer service center to respond to various problems and emergencies that users may encounter at any time. In this way, the biggest obstacle to freedom of movement across the country, the language barrier is resolved.

In addition, both Chinese and American tourism groups must connect all their resources to the customer service center, which will make it easier for them to provide services to freelance customers directly.

For example, a Chinese couple who arrived in Los Angeles temporarily decided to charter a car and hire a tour guide. Such needs can be directly notified to the customer service, and the customer service will place an order with the local travel company in Los Angeles. After receiving the order, they will immediately respond to the order. , Not only served users, but also created revenue for them.

The best solution is to directly import all the resources of the tourism group into the Taobao platform, which can be purchased directly by users according to their actual needs. However, the mobile Internet has not started yet, and there is no mobile terminal support. Such a platform effect Will be greatly discounted.

The consultants of the travel companies all agree on this model. Previously, it was difficult for them to make money from freelance users. However, once a platform connects them with freelance users, they have the opportunity to sell themselves to freelance users. Service.

As for group tours, this is actually the main source of income for travel companies and the first choice for most travel users.

Combining the scandals of so many tour groups I heard in my last life, Li Mu put forward his own requirements in this solution:

"In the future, the group tour products sold through Taobao must accept Taobao's service supervision and credit scores for the travel companies that undertake group tours. Once the number of customer complaints exceeds the regulations, the travel companies will be penalized or even removed from the shelves. . "

Senior consultants of the state-owned tourism group have stated their positions, saying, "Mr. Li, this requirement is too harsh for the tourism group. The tourism group itself is the actual contractor of the service in this cooperation. The online platform established by your company and the tourism group It should be a cooperative relationship on a commission basis. As long as your company's platform is marked with an exemption clause, in the future, we will solve various problems in the service process with users in private. "

Li Mu waved his hand and said, "No, I want to do this business, not because I want to help you sell services and earn the difference, but because I want to make a high-quality outbound tour into a business card, so our The cooperation mode above is that I provide you with users, you are responsible to me, I am responsible to the users, if the users have any dissatisfaction, they will be held accountable to me directly. If I determine that it is your problem, I will replace the users. Accountable to you. "

The other party originally only wanted to fight for some more benefits and initiative for himself, but did not expect Li Mu to be so tough on this matter, so one of them said to Li Mu, "As a consultant, we are here to help you find problems and solve them. It ’s a problem, so in this business, I really feel that you should maximize your profits and minimize your responsibilities. "

Speaking of which, the other side explained in detail: "You see, the tour group itself is a very complicated industry, and there are many open pits and ditches inside. The birth of a tour group product is actually no different from the birth of an insurance product. , You need to calculate every link, repeatedly check the actual cost of the product, such as airfare, hotel accommodation, ticket manual fare and risk cost, and then go to the gray income implicit in the product. In this way, customers complain It ’s difficult to reduce the problem to a very low level. For you, the best option is actually to determine a proportion with us and then hang out the exemption clause, and you can disconnect yourself. "

Li Mu said: "You need to understand that now is a traffic society, the core of all industries will gradually converge to the traffic center, in other words, whoever has traffic, who is Party A."

With that said, Li Muton paused and said, "For our cooperation, I am the one with the traffic, and I am the one."

"If you are a flour mill, according to the business model of the planned economy decades ago, you are indeed Party A ~ www.novelbuddy.com ~ All the sellers are asking to sell your goods, but the times have changed, now There are giants like Wal-Mart in the era. At the retail end, they are the center of controlling traffic. If you want to sell goods with them, it depends on their face. They said that if you charge your money, you can charge your money; If you want to give benefits to their consumers, you must obediently give benefits to their consumers. "

"And what I want to do is Wal-Mart in the field of travel. I'm not selling goods for you. I buy goods from you and sell them to my users. For me, users are the most important thing. As for who's selling flour, it doesn't really matter, as long as I have something like flour here, that's enough. "

Li Mu's words are very clear. It is just that it is difficult for today's tourism groups to understand the future business model, but it doesn't matter. Now that they are leading a new gameplay themselves, these companies naturally follow their own rules of the game.

In later generations, more and more young people choose to buy group tours online, not only because it is more convenient to buy online, but also because it is easier to maintain rights on the online platform. Services bought from Ctrip, whether or not Ctrip is self-operated, once If there is a problem, you can find Ctrip's rights protection. Although Ctrip's rights protection may not be the best, it will definitely be much stronger than a certain travel company or travel agency.

So this is why, the customer base of offline travel agencies is getting narrower and narrower. People who really understand travel and have the ability to spend money on travel all spend their travel expenses online. These offline travel agencies can only fool around the middle-aged and elderly people. To engage in low-cost shopping groups, this kind of shopping group travel agencies must desperately hide the dirt to make money, and finally fall into a worse and worse vicious circle, making themselves infamous ...

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