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MTL - Rebirth in a Perfect Era-Chapter 1697 Entrapping Private Goods
Originally, everyone saw these funny and cute animations, but they just thought they were interesting. They didn't think about how useful they were, but after Li Mu introduced them, they realized that this animation is actually a kind of animation. A new way to chat instead of text.
In the past, most of the time, the expression of eoji could only be used as a text aid for chatting, just like the salt in the dish, which could enhance the taste of the dish, but it could not be eaten as a dish alone.
Now, the panda bear gifs made by Li Mu can use exaggerated and funny actions to match the text, which can completely replace the text in many scenarios, and everyone feels that this way of chatting is really fun, far more than text to chat with.
All of a sudden, the atmosphere of the entire conference room suddenly became eager, and everyone's face was very excited because they saw a new way of presenting web chat, a new and interesting way of presenting.
Fang Xudong also finally understood what Li Mu was going to do. Looking at these expressions, he shook his head and sighed: "General Manager Li, I thought it would be a function to send a gif to the other party in real time and let the other party preview directly in the dialog box. , Just like file transfer, you never thought you would use it to upend the traditional way of web chat ... "
Li Mu smiled slightly and said, "Gifts are a new direction for our next focus. If you look at the problem at this level, technology is actually serving the content."
Fang Xudong asked curiously: "General Manager Li, since we created this chat mode, should n’t we normally encourage users to create their own content so that the gif animation expressions keep increasing, why upload users, What about added feature blocking? "
Li Mu said: "Yes, you are right. Normally, your functions have been developed. I should not close the entrance for users to upload and add animations, but I have four considerations in the early stage:
First, if your child is young and just learned to read, do n’t take him to a bookstore or library. If there are too many books, he ca n’t pick them up, and it ’s easy to choose the wrong reading materials.
Second, all parents will give their children their own three perspectives and cognition, so when a child first learns to read, it is up to the parents to decide what they want to do. Only in this way can they ensure that the child does not have too much deviation. ;
Third, you need to know that the difference between built-in content and custom content, such as our 20 gif images, we built into it, assuming that users have updated the new version, then all users and users send emoticons At that time, we don't have to really publish the packet, what we send at the data transmission level is actually a string of character instructions;
For example, the string of the first gif is bq0001, then when the user sends the first image to another user, as long as we send the bq0001 instruction to the other party, the other party will directly retrieve this image from the local display Come out, for us, the picture of 1b may be reduced to 10 bte, how many times the bandwidth consumption is reduced? "
Fang Xudong blurted out: "1b is equal to 1024kb, and 1kb = 1024bte. If it is reduced from 1b to 10 bte, the bandwidth consumption should be reduced by about 100,000 times."
Li Mu nodded his head and said, "Yes, the difference between 1bte and 1bte in absolute value is not so big, but if you think about it, we now have more than 600 million users and basically account for more than 90 global netizens. If On average, these 600 million users send a 1b moving picture expression every day, how much will it take up our bandwidth? "
Speaking, Li Mu said: "If we now allow users to make and send gifs independently, then these unofficial built-in gifs cannot be transmitted with short character instructions. At that time, if all kinds of users are popular among users around the world, The defined gifs take up a lot of our bandwidth, so we don't need to let them be alone, but give priority to people. "
Fang Xudong asked: "General Manager Li, what about the fourth consideration?"
Li Mu said with a smile: "Fourth, the panda bear is a private product that I want to carry around the world. I just want to kill the user's ability to add animated graphics, and then put the panda bear's expression in it for them. Let all foreigners know pandabear, let them know that pandas are a specialty of Huaxia, make them like or prefer pandas, make them want to come to Huaxia to take a look at pandas, and let them choose our panda tourism special product where Taobao goes. "
At this point, Li Mu was a little excited, stood up, and asked with a smile: "Think about Australia. What was the first animal you thought of?"
"Kangaroo!" Everyone said in unison.
Li Mu nodded and smiled: "Think about it. Kangaroos look so ugly, and they are not big or fierce. They are not cute at all. Every year in Australia, people are killed by kangaroos. This is not what I said. This is official data. But even so, a large number of tourists flock to Australia every year to see it. Compared to our national treasure, the panda is arguably one of the cutest animals. It ’s no problem for me to see one. Then we Why can't we develop panda tourism? "
The core layer present finally understood Li Mu's intentions completely, Fang Xudong said excitedly, "General Manager Li, then we will first build these emoticons into the new version!"
Li Mu nodded and said, "This batch is listed as the" Panda Bear Phase I ", and then reminds the users that the second phase of" Panda Bear "is in production and let them pay close attention."
Speaking, he instructed Fang Xudong: "The first emoticon package will be updated with our new version, and the data will be directly put into the installation package. However, when there is a new emoticon package in the future, the user will directly download the cached emoticon package. Data. "
For a software product, launching a new feature of a plate is a relatively large upgrade, and you must download and install a new version again.
This is like the early WeChat circle of friends could not publish videos, and later added a function of shooting ten seconds of video to publish a circle of friends, which required a version upgrade;
Later, WeChat further upgraded the video function. Users can select a video from their own album and intercept it for ten seconds to publish a circle of friends. This also requires a version upgrade;
It is as if the function of dynamic emoticons is now available, which can only be achieved through version upgrades. However, the release of new emoticons in the future requires only download cache in the emoticon function.
In addition to custom emoticons on WeChat, there are some officially released emoticon packs. These emoji packs are all required to be downloaded. Future gif emoji updates will also adopt this mode. Users will download them if they are interested. After downloading, it will appear in your own emoticon list, so that it will not occupy the bandwidth when it is sent to the other party.
Fang Xudong thought about it and said, "General Manager Li, the first emoticon is built into the installation package. This is easy to handle, but if a new emoticon is launched, although the release user downloaded the emoticon, the receiving user did not Download, then although we saved a share of network bandwidth, we still have to take up a share of network bandwidth. "
User a caches the expressions of the second period and sends one of them to user b. The logic of this data is that user a first sends the file to the server, and then the server sends it to user b.
Since user a is already cached, he only needs to send a character command to the server, and the server can know what he wants to send. If b also caches the second-phase expression, the server only needs to send the character command to b. Just
However, if user b happens to have no cache, then the instruction is issued and there is no way to call up the image locally in b, so the original picture can only be transmitted to b.
As soon as Li Mu thought about it, Xu Dong, the other party said, "You add a set of code to the new version, and we can actively choose whether to let the user's computer automatically cache any emojis officially released."
Fang Xudong asked in surprise: "Do you mean automatic caching to users or you?"
"Of course I don't tell," Li Mu said seriously, "silent caching is fine."
"Quiet caching?" Fang Xudong asked with some concern: "If found by a colleague or user, will we protest that we are forcing users to cache emoticon data without their permission?"
Li Mu waved his hand: "This is not a snoop on the user itself, and it will not bring any security risks to the user ~ www.novelbuddy.com ~ It is just a normal cache of the software's own data. If it is exposed, we can say that this is to improve User experience, because if the user does not cache the animation, he also needs to use the network speed when receiving. If the network speed does not work, the loading speed may take a long time, which will affect the user experience. "
In fact, Li Mu knows better than anyone. There is no rogue software in the world.
Rogue software does not necessarily have to be 721, or at a time when the whole family bucket is so obvious. For example, when Microsoft pushed dos10, it became a rogue software itself.
In the mobile Internet era, many software startups will have high-definition open-screen advertisements, and some even video advertisements. These software will symbolically add a reminder such as "Advertising is cached under ifi", but if you do n’t even connect to ifi, No more ads? If it does n’t exist, he will still automatically cache all kinds of ads for you, making you annoyed;
Even in the case of WeChat, GuangDianTong advertisements often appear in the circle of friends. This also requires data and traffic. Why consume users' traffic and place advertisements in the circle of users?
It ’s not to mention that half of the ten Weibo posts are ads, and even more hateful, half of the ten posts in Weibo ’s comments are annoying. In order to increase the number of ad impressions, the platform has already Everything is extremely useful.
Not to mention that many softwares are secretly recording private information such as user cookies, browsing history, contacts, and photo albums.
It just helps users cache emoji data. If it can be regarded as a rogue, it is really the most gentleman in the world. Moreover, there is no real gentleman product in the Internet industry.
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