MTL - Rebirth in a Perfect Era-Chapter 1700 You idiots

When Coca-Cola received Li Mu's reply, she was almost frightened by Li Mu's request.

Li Mu ’s written requirements are: Coca-Cola can become the first company in the beverage industry to use the panda bear image, but it must ensure that at least half of the products produced in each of its beverage production lines within the next year are printed with the panda bear logo.

If Coca-Cola is willing to accept this condition, Makino Technology will guarantee the exclusive period of Coca-Cola in the same industry for at least three months. At the same time, it can consider using Panda bears to integrate Coca-Cola materials to make a set of customized corporate images, such as: panda bear body Wear Coca-Cola clothing, hold Coca-Cola products, etc.

Coca-Cola is very interested in this kind of cooperation, especially the three-month exclusive period, and the exclusive image customized by the company. This is definitely a good opportunity for Coca-Cola to increase its exposure, topic, and sales.

But the only thing they were feeling weak was that Li Mu's appetite was too big.

Coca-Cola's entire line of products sells more than 10,000 bottles (cans) worldwide every second, 86,000 seconds a day, more than one billion bottles (cans) a day, and about 400 billion bottles (cans) a year. .

Li Mu requires that at least half of the panda bear's logo be printed, which means that the panda bear must be displayed more than 200 billion times on Coca-Cola products!

Although Coca-Cola wanted to get copyright, it didn't want such a huge global distribution. After all, there are still many underdeveloped regions. Users there may not know what a panda bear is, and they may not like it.

So Coca-Cola immediately wrote back and made a request to reduce 50% to 20%.

Li Ziwei told Li Mu of Coca-Cola's reply that Li Mu had a temper on the spot.

"I only opened this back door based on my previous cooperation. They still bargained with me?"

Li Ziwei said helplessly: "Maybe 50% is too much for them. Don't forget, Coca-Cola has a lot of local celebrity endorsements in all regions of the world. If our panda bears account for 50% of their products, Packaging, their own publicity will be affected. "

Li Mu waved his hand: "A lot of companies belong to the goods you give him a good face and he will go to heaven."

Speaking, Li Mu said, "Ziwei, write back to them, what I say, what you return, don't do any finishing touches."

"Okay." Li Ziwei immediately took out her pen and pen and said, "General Manager Li, you say."

Li Mu said: "First of all, the reason why we respond to Coca-Cola so quickly is because we have cooperated before, otherwise Coca-Cola will submit applications to wait in line for approval as other companies, so please cherish this friendship;"

"Second, my offer will not be changed in any way. If you do not accept it, I will send the same offer to Pepsi, because they also submitted an application to us;"

"Finally, you idiots are bargaining with me. My panda bear's exposure is very high. The average number of daily exposures is more than 10 billion. There is no shortage of your exposure of one or two hundred billion in that year. For me, it's just exposure. For me, exposure means an increase in sales. If you don't understand this point, then don't talk about it. "

"In addition, my request is now increased from 50% to 60%. I urge you to consider and respond within three hours. If you do not return within the time limit, you are deemed to give up cooperation."

Li Ziwei nodded and said, "General Li, I have written it down. Would you like to repeat it for you?"

Li Mu said, "No, you can reply to them directly, remember to use Chinese directly."

"it is good."

In Li Mu's view, the panda bear is now globally fermented and globally popular, and its exposure rate is too high. Not only is the media overwhelming reports, the most powerful thing is that users use its emoji every day, and more than once. use.

Even if it is a star, it is impossible to guarantee users several or dozens of exposures a day, but panda bears can.

According to Makino ’s own internal data analysis, users have received an average of more than 30 panda bear expressions within one hour of being online.

It may be a friend chat or a group chat. In short, users use panda bear expressions very frequently, so they see the panda bear more frequently, not only when they use it themselves, but also when others send it. Here.

What's more, YY doesn't have custom GIFs, which means that Panda Bear has no competitors at all.

What's even worse is that now, users and users cannot directly send previewable GIFs.

In other words, if the user makes a GIF, and wants to send it as an expression to YY friends or group chat, the only feasible way is to transfer it through a file.

In the file transfer mode, the other party receives a prompt that the other party sends the 12345.GIF file. The GIF preview cannot be seen at all. To see this GIF, he must first click to accept the file, and then wait for the file transfer to complete before opening it with software .

In such a complicated way, it is impossible to make any GIF popular.

This further guarantees the extremely high intensity exposure of Panda Bear at the user level.

Therefore, Li Mu said that the panda bear is now exposed to tens of billions of exposures a day, but it is not water at all, but is very conservative. On YY alone, the number of exposures per person per hour has exceeded 30. There are about 200 million online users worldwide every day, and the average online time exceeds Two hours, one day's exposure is definitely over 10 billion times, not counting the various exposures of Weibo, Twitter and offline media.

In this case, the more popular FMCG products, the more suitable it is to use the image of a panda bear, because it is enough to make a FMCG product stand out from countless similar products.

I asked Coca-Cola to print 50% of its products on Panda Bear. It seemed as if he had gained a lot of exposure, but Coca-Cola got, but the sales volume increased, and it was money!

Now they feel that their feathers are more precious. If it is really urine, then don't cooperate.

Coca-Cola executives received Li Ziwei's Chinese e-mail, and the first thing was to find a translator to translate the full text into English.

After reading the translated version, every executive was very angry: "Li Mu even said that we are a bunch of stupid people! This damn, arrogant Chinese!"

In addition to scolding the streets, each of them was stunned by the content of Li Mu's reply, his face was incredible.

"Also, Li Mu said that the panda bear is exposed to tens of billions of exposures a day? What kind of bulls are blowing, how is it possible ?!"

An executive has an unbelievable face.

Someone echoed, others raised different opinions.

"I think Li Mu is right. Let ’s just say that, now I just open YY and I will receive a lot of panda bear expressions. Now my friends chat and say hello without typing at all. It ’s all about expressing love, just this, I can receive more than a dozen messages a day, plus various expressions interspersed in the chat process. I have to see at least dozens of times a day. This is not a group chat. Sometimes the group expressions are brushed by this summary expression. Screen, everyone seems to chat with expressions, one after the other, they are overwhelmed. "

Many people fell silent.

If you calculate this, then the exposure of the panda bear is really amazing.

Some people say, "Damn, think of it this way, I see the panda bear more times than I see myself! I can see myself no more than ten times a day in the mirror!"

Others said, "Oh my god, I thought about it for a while. It ’s really like this. The thing I see the most every day is the panda bear. The image of that thing seems to be lingering in my mind ... ... "

In the conference room, an executive complained: "But Li Mu was too much, just wanted to negotiate with him, he immediately went from 50% to 60% ..."

Another executive smiled bitterly: "This is Li Mu's style. Why is Google playing with him in the palm of your hand, do you forget it? If we bargain with him, I guess he will really stop talking to us Negotiate directly with Pepsi. "

Another executive sighed: "But Li Mu's request is a whole year. Now the panda bear is very hot, but who can guarantee that it will still be hot six months and one year later? If it is only one month, then we will follow up eleven Wouldn't Yue be embarrassed? "

Some people countered: "If the image of other companies, the possibility of a one-month recession is indeed possible, but Li Mu has such a strong promotion efforts, can guarantee such a strong exposure of the panda bear, do we need to worry about these?"

At this time, a different voice came out: "How do you know if Li Mu will continue to import resources to the panda bear?"

At the time when everyone expressed their opinions, and even had some disagreements ~ www.novelbuddy.com ~ A female executive with a particularly nice voice suddenly said, "Dear everyone, please be quiet and listen to me."

Everyone stopped arguing and looked at the beauty executive.

She frowned her long golden hair, looked at everyone, and said, "Ask everyone a question, why did Li Mu launch a panda bear? Even, I heard that the panda bear was designed by Li Mu himself. Why did he design and promote it? This cartoon image? "

Someone answered, "It seems to be designed for some tourist routes?"

The beauty executive nodded: "Yes, Li Mu is a panda bear image designed for the panda tourism route in Huaxiachuan."

As she said, she asked: "I still have a question, why does Li Mu attach so much importance to tourism projects with little profit?"

Everyone looked at each other.

Actually digging deeply, no one knows why Li Mu is doing this.

Makino Technology and Taobao have too many profitable business lines, and they have never seen Li Mu invest in it.

Now, he has gone all out for such a travel product as Taobao, and even hesitated to convene the Chinese and American travel companies, airlines, and hotel groups to hold the summit. Moreover, he kept the price of the product to the lowest level. Profitable operations may even run at a loss. Why is this?

The beauty executive said at this time: "Do n’t forget, Li Mu is a patriotic businessman. He has spared no effort to promote Huaxia and strive for more resources for Huaxia business all over the world. Now he is so painstakingly promoting Huaxia tourism. It also promotes Huaxia and enhances its popularity and national image in the eyes of the global public. Therefore, under this premise, do you still need to worry about Li Mu stopping importing resources for panda bears? "

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