MTL - Rebirth in a Perfect Era-Chapter 1702 Kill everything

In Huaxia's private economy, there are a large number of small and micro enterprises, even workshops where the company has not registered.

Especially in the field of small commodity manufacturing, family workshops have contributed more than half of the output value.

Among them, 9999 companies or workshops have no copyright awareness.

For example, a workshop in Yiwu specializing in the production of stickers. The self-adhesive stickers produced are mainly sold to elementary and middle school students. Their stickers not only wipe out all Chinese stars who are popular in mainland China, Hong Kong, Macao and Taiwan, but also include Japanese, Korean, European and American stars. A large number of star stickers, as well as a large number of stills stickers for film and television dramas, and image stickers for cartoons and comics. This workshop may produce 10,000 categories of stickers a year. There are countless copyrights for portraits, movies, and animation characters, but they are truly authorized. There is absolutely no chain.

In other words, such a workshop produces 10,000 categories a year, with a genuine rate of 0 and a piracy rate of 100!

Whatever they are, they produce everything. They are also Zhugege, Meteor Garden, Sailor Moon, Football Player, Slam Dunk, Michael Jackson, hot. In short, as long as they are sought after at this stage, they will immediately come over to carry out Production, regardless of copyright and law.

The same is true of various star posters sold at the entrances of elementary and middle schools. Boys love to buy posters for young and confused, one piece for each piece, and two pieces for larger ones. It is estimated that the country can sell billions of pieces a year. Or the pheasant has no money in his pocket.

Not to mention the cartoons around the domestic market at this stage, basically one in ten thousand genuine rate is regarded as burning incense.

Nowadays, Panda Bears are exploding globally. From a few years old children to adults, middle-aged people, and elderly people can't help but be impressed by this image, because this image has not only become popular on the Internet, it has already entered the line with the media. Next life.

Therefore, a large number of small commodity workshops and enterprises in the south began to shift their targets, and concentrated most of their production capacity on the production of panda bears' peripheral products.

The market's recognition of these products is also very high. Basically, as long as they are on the market, they will be robbed.

What's even more annoying is that many people have been thinking of overseas markets, and some pirated peripherals have begun to be sent to overseas markets.

In the eyes of Li Mu, these small business hawkers are as disgusting as parasites. These people can only survive by sucking on the blood of others, and they have no ability to survive without them, and they often It will swarm towards the most perfect goal, just like the current panda bear, tens of thousands of pirated parasites are sucking blood. When it **** the panda bear, everyone runs to the next goal.

In such a market environment, genuine products are almost eliminated, such as the more popular Pikachu in recent years. If it is a genuine product produced by a regular company, not only the cost of raw materials, production and processing costs, but also high copyright costs. And various tax costs.

For a Pikachu doll of the same size, even if the workmanship and materials of the genuine and pirated copies are exactly the same, the genuine company must bear the copyright cost of at least one or two yuan, and the pirated company does not need a penny.

Moreover, pirated small workshops are generally run by individuals and have no registered enterprises, so their production and processing processes do not need to pay a penny tax rate to the tax authority, and a company not only pays corporate income tax, but also has some additional taxes.

To elaborate further, the cost of workers in pirated workshops is much lower than that of regular companies, because they only pay workers without paying social security and personal taxes.

In this way, the cost of genuine products may be more than double that of pirated companies. Even if pirated products are shipped at the cost of genuine products, they can make a lot of money themselves, but genuine companies are miserable. The price is reduced to the same as piracy, and it is not enough to cover the cost, so we can only raise the price. When the price is mentioned, the competitiveness is lost. At this stage, most consumers have no awareness of genuine piracy. They only buy cost-effective. Highest,

Naturally, Mu Mu could not allow these pirates to rotten the image of the panda bear, so he personally took charge and not only organized a rights protection team, but even proactively communicated with the industry and commerce department.

The industry and commerce department received the Makino technology's request for investigation and paid great attention, because the panda bear is different from other cartoon characters.

First of all, the panda bear is the first cartoon image born in the world, which is of great significance;

Secondly, the panda bear represents Huaxia's panda tourism, which is equivalent to the cartoon messenger, image spokesperson of Huaxia Tourism in overseas markets, and even to some extent represents the image of national tourism culture.

What's more, its copyright party is Makino Technology. Huaxia currently has the highest valuation, and even the world's highest-valued company. It is currently the overseas business card of Huaxia enterprises. Leaders attach great importance to it from top to bottom. The necessary **** is certain. To be given.

In this case, Li Mu came forward personally and held a closed meeting with the industry and commerce department.

At the meeting, Li Mu personally explained to the leaders of the industry and commerce department the degree of popularity currently received by Panda Bear around the world, including the frequency of Internet users' use, discussions, media coverage, and the application for copyright cooperation.

The leaders of the industry and commerce department did not expect that Panda Bear is now so thorough in the world.

Just a directory of more than 100,000 companies applying for copyright cooperation around the world makes them stunned.

Li Mu said, "Leaders, at this stage, in countries and regions where copyright protection is in place, companies are applying for the legal authorization of the panda bear image copyright through our officially announced application process. Hundreds of thousands of individuals have sprung up like mushrooms. If the necessary intervention is not carried out, the piracy of panda bears in China will become more and more serious. By then, inferior pirated panda bear images and products will flood the country and even overseas. The market has caused a huge impact on the development of the panda bear itself, so we sincerely hope that the business sector can assist Makino in defending rights across the country and in this way protect the healthy development of the panda bear image. "

The industry and commerce department also immediately paid attention to this issue. This is not only a problem of copyright infringement, but also the international image of Panda Bear, and even the international image of China Tourism. In the past, you could open and close these copyright infringements, but this time It matters, and you can't relax in saying anything.

Subsequently, the leaders of the industrial and commercial departments immediately stated that they would strengthen the crackdown on piracy panda bears nationwide.

Li Mu also stated on the spot: "Makino Technology has identified cooperative law firms in provincial capitals across the country. At that time, we will entrust them to prosecute piracy infringement in any city in the country. In order to eliminate piracy, we have passed a With a budget of 100 million yuan for rights protection, civil lawsuits against infringers will be filed nationwide. We also hope that local industrial and commercial departments can support our rights protection work. If it involves criminal crimes, we need to communicate with the public prosecution law through the industrial and commercial departments. "

Makino ’s legal department is highly efficient. They have established cooperative relationships with top law firms in 2 provinces, 5 autonomous regions, and 4 municipalities on the mainland. Makino Technology will entrust them to help Makino Technology in their provinces, autonomous regions, and municipalities. To defend the image of the panda bear, this time, Li Mu's goal is to not let a pirate dealer pass.

For Li Mu, if pirates or pirated individuals simply earn money from their own companies, they will not go to great lengths to kill them. However, piracy also depends on the situation. The strategic significance of Panda Bear is extremely important. Nothing can be dragged into the mire by piracy.

Not only Panda Bears, but also "Flying Tigers", which will be released this year. This film is also of great strategic significance. If pirates pay attention to it, then they must let them go bankrupt.

Therefore, Li Mu decided that even if the cost of rights protection is even higher, Makino Technology will gladly accept it ~ www.novelbuddy.com ~ If a manufacturer makes 100,000 yuan from pirated panda bears, then Makino Technology can spend 200,000 yuan, He was forced to spit out the 100,000 yuan and sent him to prison.

If a self-employed person earns a thousand dollars from pirated panda bears, Makino will also find him, and then spend several times or even ten times the cost, so that he will bear the corresponding legal responsibility after returning all illegal income. .

Subsequently, the industry and commerce department issued documents to the whole country, requiring local industrial and commercial departments to strictly investigate and deal with the panda bear's counterfeiting in the area under their jurisdiction, and they must do three things:

First, detect fraud early and stop infringement early;

Second, all produced goods must be recovered and destroyed;

Third, in cooperation with the public security organs, enterprises and individuals that produce and sell pirated products are subject to a two-pronged approach of administrative punishment and criminal punishment.

Moreover, the industry and commerce department also gave work instructions in the document.

They require local industrial and commercial departments to trace the source directly from the market. As long as pirated goods are found circulating in the market, they should immediately blame the seller, and then trace back to the source step by step until the responsible person of the production company is found out.

If it is an enterprise that produces and sells pirated products, the industry and commerce department directly seals the enterprise, imposes administrative penalties, and decides whether to transfer it to the public security organ based on the quantity and market value of the pirated product. In theory, as long as the case filing standard is reached, it must be transferred to the public security organ for trial.

If it is an individual who produces and sells pirated copies, it shall be directly banned and confiscated, and those who violate the criminal law shall be investigated for criminal responsibility in accordance with the crime of illegal business operations and the crime of infringing intellectual property rights.

Once this document was issued, local industrial and commercial departments immediately regarded it as one of the most important tasks in the near future, and immediately began to make active preparations to prepare for a vigorous anti-piracy operation across the country.