MTL - Rebirth in a Perfect Era-Chapter 1712 Make a story

Ford quickly passed Davidson to give Li Mu an exact reply. In the response, Ford made it clear that the three brands Jaguar, Land Rover and Volvo could be considered for sale.

As for more specific issues, Ford hopes to have an interview with Li Mu, or the two sides will first send representatives for a simple consultation.

Li Mu immediately thought of sending Elon Musk to lead in the past. Elon Musk was one of the top big flicks in Silicon Valley, and it would be no problem for him to do this, even more effective than himself.

Exactly, Elon Musk was in the United States, and he could talk to them in the first round after taking a flight to Ford headquarters.

So Li Mu called Elon Musk again and asked him to go to the city where Ford's headquarters is located on the weekend and meet with Ford people directly next Monday morning.

On the phone, Li Mu made a few requests to Elon Musk:

First, Ford must be required to transfer all assets of the three brands, including hidden assets such as patented technology;

Second, Ford must ensure that after the acquisition of Makino Technology, the core teams of the three brands will not be able to resign in the next three years. Similarly, Makino Technology also guarantees that the employees of the three brands are not less than the same industry level;

Third, payment must be made in installments. Regardless of the final acquisition amount, Makino Technology must pay in five years, the first year is paid 5, the next year is 25, the third year is 20, and the remaining four, five, and two are each 10. That is to say, from 2004, we will return to the opening of the Yanjing Olympics.

If Ford can agree to these three, then continue to talk to them later, if they can not agree, there is no need to continue the conversation.

It really doesn't work. You can also talk to Daimler about acquiring several Chrysler brands.

After the merger of Daimler and Chrysler, blood mold was lost. Chrysler has no ability to make money and has a strong ability to ride. It is said that the current market value of Daimler Chrysler is not as high as that of Daimler before the merger. .

Daimler is definitely not going to sell Mercedes-Benz to itself, but Chrysler, Jeep, Dodge should still be fine.

As for the purchase price, Li Mu naturally cannot let Elon Musk take the lead to talk about it, and he cannot immediately make a decision. The team that Elon Musk formed before was prepared for this, such a large acquisition case. The whole process takes at least a year or so. After the intention is reached, they can slowly touch their bottom and then combine their quotations to formulate a pricing strategy for the acquisition.

Elon Musk was naturally obedient. After receiving a call from Li Mu, he immediately started preparing for the trip.

After handing over the negotiations with Ford to Elon Musk, Li Mu continued to focus on the panda bear.

With the popularity of Panda Bears, Sichuan has become the biggest beneficiary, the number of tourists has soared, tourism income has skyrocketed, and even local house prices have skyrocketed overnight.

At that time, when Zhao Lei was in "I'm a Singer", a song "Chuandu" sang the house prices in Chuandu, not to mention the panda bear's global brainwashing propaganda.

Panda bear made this city popular all over the world overnight, becoming the most wanted city for global tourists in 2004.

Many hotel groups have also focused their attention on Chuandu. At one time, there were more than ten hotel groups preparing to open branches or expand operations in Chuandu, and tourism capital from other levels also poured into Chuandu.

Even Sichuan Airlines is actively applying for loans and government subsidies, hoping to expand its fleet as soon as possible, make full use of Sichuan Capital's base camp, and eat well in this period of dividends.

At present, the marketing team of Makino Technology has also reached a consensus with the Sichuan Metropolitan Government to make Panda Bear the most important visual element in Sichuan's future.

In other words, in the future, the image of the panda bear will be overwhelming throughout Sichuan. When tourists come to Sichuan, he can see the panda bear as soon as he opens his eyes.

This is also a copy of the operating method of Kumamoto Prefecture. In Kumamoto, Kumamoto bears are also overwhelming. Traveling in Kumamoto Prefecture is equivalent to being in the sea of ​​Kumamoto bears.

At the same time, Makino Technology has not stopped cracking down on piracy infringement. At present, the national market supervision departments are focusing on pirated panda bear products, so that panda bear-related pirated goods are now basically unavailable.

The entire Yiwu small commodity market also seems to have been enchanted. Originally, it was all Kumamoto bear-related products, and it is no longer visible.

From production to wholesale to retail, every link is being watched by the market supervision department, which has caused the realization chain of pirated goods to break.

For example, some small workshops want to take risks and continue to produce some panda bear pirated goods for illegal gains, but it is difficult for him to find wholesalers who dare to continue to distribute pirated panda bear products, let alone retailers scattered all over the country ;

If there are some intermediate wholesalers who want to take a risk, he goes to his own upstream, the upstream factory may not dare to start production, and the downstream retailers may not dare to ask;

If it is the bottom-level retailer who wants to take the risk, it is even more troublesome. Others talk lightly and want to sell but they cannot get it at all.

Therefore, once the chain of production, wholesale and retail breaks, the pirated goods lose their existence.

Resolving the bad effects of piracy, Li Mu decided to continue to cultivate the influence of panda bears.

For him, the panda bear is a super ip, but for now, the heat is enough and the content is still lacking.

This guy currently has just a few sets of cartoon images and two sets of real-life dynamic expressions.

In order to keep the popularity of panda bears, we must not only continue to promote the cooperation between panda bears and top brands, but also continue to launch new cartoon images, new dynamic expressions, and even launch more offline promotional activities. .

Li Mu is very clear that a good IP, if the content is short and very few, will suffer a lot.

In contrast, the operation mode of popular IPs in the West and Japan. As long as the ratings of a TV series are good enough, it can be filmed one season after another, and a cartoon can also be hundreds of episodes. This is the key point of strengthening IP. .

Li Mu thinks that the image of the panda bear is somewhat thin, because it only has an image and action, and there is no story behind it.

If there is no story, make some stories for him!

The first thing Li Mu thought of was to invest in a cartoon of a panda bear series first.

Just like hilarious and bear-infested, make up a world view, a person setting, a background for the panda bear, and then string them with a main line and countless small stories.

If it is made into a cartoon, it is not suitable for the modern background, because once it is integrated into the modern background, it is necessary to deal with human beings, because human beings are the creators of modern society.

Li Mu doesn't want a cartoon animal image to intersect with modern humans. Instead, set a world view without humans and all animals.

Thinking of this, Li Mu immediately thought of "Crazy Animal City" and "Kung Fu Panda".

The movie "Crazy Animal City" is very new. The animal worldview inside is huge. Almost all the animals that can be thought of are in it. The protagonist is a rabbit who dreams of becoming a policeman.

In which year "Kung Fu Panda" was released, Li Mu has no way of remembering it, but the plot of "Kung Fu Panda" is still deeply remembered.

There is not only a panda named Abao, but also Abao's adoptive father, a duck, and turtles, tigers, cranes, mantis, spirit snakes, golden monkeys, rhinos, red pandas, and other distinctive animals. Animal world The structure is not as complicated as that of "Crazy Animal City", but because it is integrated into the unique style of Chinese martial arts, it also looks very full.

In contrast, the theme of "Kung Fu Panda" is more suitable for panda bears.

Moreover, "Kung Fu Panda" itself is the background of ancient Chinese fusion of martial arts style, Chinese elements are also stronger.

In Li Mu's mind, there is probably a prototype.

This prototype is divided into two steps. The first step is to borrow the setting of "Kung Fu Panda". The background is a small town in the Huaxia Mountains. There are various animals living in the town, including a panda named Abao.

A Bao is the only panda in the town. His dad is a duck who runs a noodle shop. At this time, A Bao was just an adult, carrying a dream of becoming a master of kung fu.

The subsequent plot direction also completely uses the routine of "Kung Fu Panda".

However, this is only the first step.

The second step is to push the timeline of the story forward.

A Bao in "Kung Fu Panda" started from his adulthood, telling how he became a master of Kung Fu all the way, and then tells about his and his special background.

The second step is specifically to describe the story that happened in this town when Abao was a young panda. This can be set as a young route like www.novelbuddy.com ~ to attract viewers through a small story.

In this way, "Kung Fu Panda" seized the big screen and the market for infants, teenagers and adults.

And "A Bao" in early childhood seized the small screen at home, seized the children and young people market.

Thinking of this, Li Mu suddenly remembered that "Kung Fu Panda" seemed to be made by DreamWorks.

DreamWorks, Spielberg's!

So Li Mu immediately called Spielberg.

Everyone is old, let his DreamWorks make an animated movie for his panda bear. Everyone takes what they want, isn't it beautiful?

The call was connected, and Spielberg seemed a little excited about receiving the call from Li Mu.

After Li Mu and his guest for a while, he went straight to the topic and said, "Stephen, there is something I want to call for your help."

Spielberg hurriedly said, "Mr. Li and I are still so polite. If you have any questions, just talk."

Li Mu said, "I recently made a cartoon image called a panda bear. You should have heard it?"

Spielberg laughed: "Of course, not only have I heard, I am a fan of panda bears personally."

"That's great." Li Mu said, "Yes, I want to customize a series of big movies and animated movies for panda bears. Your dream factory is a master of animation movies. Is there any interest in making a panda bear movie ? "

"Panda bear?" Spielberg said subconsciously: "We just started a new project at the end of last year, which is on the subject of pandas, and art has now begun visual design."

Li Mu hurriedly asked, "What project? Is it convenient to disclose it?"

"The tentative name is Kung Fu Panda," Spielberg said.