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MTL - Rebirth in a Perfect Era-Chapter 1725 I'm afraid I will die
Bill Ford Jr. has been a little nervous.
As the head of this generation of the Ford family, he is actually a player who has seen the world and experienced strong winds and waves, but the thought of meeting the world's richest man, Li Mu, is a little bit confusing.
The current market value of the Ford family is only two or three billion US dollars, and a large part of it is owned by shareholders and other shareholders. Less than half of the actual shares that the entire Ford family can control, and the old oldoney has a very big problem. That is too many children.
This family is generally rich in four or five generations. Starting from the second generation, the direct descendants have multiplied geometrically, four changed to sixteen, sixteen changed to sixty-four, and after four generations, the number of direct descendants Hundreds of people went, not to mention their spouses. Until now, the Ford family had more direct relatives than even Bill Ford could not recognize himself.
Such a family, to this day, although the glory is still, but it is also very painful.
Think it was really the top big family at that time, now? The world is developing too fast, and future generations are not helping. Ford's industry not only failed to move forward, but also moved backward.
The absolute value has been shrinking, but the number of shivering people has continued to increase. Up to now, hundreds of Ford families have been feeding like blood-sucking bugs every day. A considerable part of the industrial dividends and profits go directly into the family trust fund, and then Divided to these sons and daughters, such a family, which has the pomp and spirit of the top big family, is quite a bit of aristocratic taste.
A family with total assets of tens of billions of dollars, but less than 100 million dollars per person, can be excused in the face of a local tyrant worth hundreds of billions of dollars.
Bill Ford Jr even thought that if he could take this opportunity to hold Li Mu's thigh, it would be really good.
The best result is that Li Mu did not acquire the three brands in his own hand, but acquired them.
Acquisition is only to buy things with money, and mergers and acquisitions are mergers and acquisitions, bringing the acquiree into its own large system.
Ford Jr. feels that even if the three brands are valued at $ 7 billion, Ford sells them only to relieve some of the pressure. After all, the three brands paid far more than $ 7 billion when the Ford acquired them. In the past few years, even if the investment has brought losses, the losses are even more numerous.
Therefore, the best result is that Makino Technology can merge these three brands into it, and do n’t need more. Give Ford three or five shares of Makino Technology. Ford will really lie and win in the future.
Makino has not been listed yet, and the current valuations generally given by the capital market are more than 200 billion US dollars, or even more. If Google waits for the listing, and then owns ipo, it will really be a storm.
At this stage, if the shares of Makino Technology can be exchanged from Li Mu, it will be far better for the Ford family than to sell them in cash.
...
In the afternoon, Li Mu took Li Ziwei, Chen Ze, and Elon Musk's team to Ford headquarters.
Elon Musk has talked with Ford for several rounds here, and the price has been discussed from 7 billion to 6.3 billion. Li Mu previously asked him to talk at a price of about $ 5 billion. Ford refused very simply.
In fact, for Li Mu, $ 5 billion looks a little low, but it is actually quite interesting. Which of these three brands is not heavily indebted? Which is not a loss for years?仨 Brands add up to hundreds of millions of dollars a year. For a few years, Ford itself is uncomfortable.
Once the loss begins, it is really difficult to turn losses into profits. For these three brands, it can be said that none of them was won by Ford.
Jaguar has always been like that. Land Rover has been in the scenery for a few years. That's half of the credit to Aurora, and the other half to Song Siming in The Snail House. If Ford sees hope, let alone 5 billion, 7 billion Ford will not be willing to pack and sell;
As for Volvo, it is even more huh. If this brand was not acquired by the Huaxia brand, so that the people of Huaxia injected feelings into the brand under various propaganda offensives. If it was a Buddhist operation, if it could win, Li Mu is willing to eat four tires.
When Volvo's own Buddhist system, there were few legends on the market, but since it became a half-China brand, the legend about Volvo has suddenly become overwhelming.
I believe that every Chinese who knows a little about cars has heard of a legend about Volvo. Someone swears that his cousin of the distant nephew of his second brother's third uncle's house drove a Volvo accident. , The car was scrapped and the airbag exploded, but nothing happened.
It is also said that the brother-in-law of his boss's brother drove down a mountain with a Volvo. If it was not because he was driving Volvo, he had already died, so he would have identified Volvo, and only bought Volvo .
As a result, Volvo turned a profit in Geely's hands. Everyone felt that Ford had lost a profit. In fact, it really wasn't. Give Ford a chance to come again. He may not be able to turn Volvo back to profit.
Ford is also the most famous car brand in the United States. The three brands Jaguar Land Rover and Volvo under his hands were sold in the United States. It can be seen that even his compatriots did not give Ford face, and wanted to make these three brands work. It's hard for Ford.
Therefore, if Ford does not sell $ 5 billion this year, it will have to throw at least another $ 3.5 billion into these three brands next year, hitting $ 3.5 billion, and the price for selling will definitely not be higher than $ 5 billion. Maybe we have to go down a bit.
...
When Li Mu saw Bill Ford Jr., Bill Ford Jr. shook hands with Li Mu abnormally and said in fluent Chinese, "Hello Mr. Li, for a long time!"
Li Mu gave him a smile and said lightly, "Mr. Ford need not be so polite."
After speaking, Li Mu sat down opposite Bill Ford Jr.
Sitting on the other side of the negotiating table, Bill Ford Jr. faced Li Mu with a smile and said, "It's a great honor for Mr. Li to come here so far."
Li Mu laughed. "Actually, I also came by. You know, Google is going to go public soon. Larry Page asked me to ring the bell with him in New York. It was difficult, and I came over."
Said, Li Mu said, "In fact, the multi-billion-dollar business, I really do n’t want to do it myself, but this time I came to the United States, so I came here to meet you. My time may not be that rich, and I ’m still not here today and tomorrow. Dearborn is still unknown, so if I leave halfway, ask Mr. Ford not to blame, just talk to Elon Musk. "
The face of Bill Ford Jr. was somewhat unsustainable. I wanted to express vaguely that Li Mu must attach great importance to the acquisition, but did not expect Li Mu to tell his face directly. He just came to see it.
However, Bill Ford Jr. who Li Mu said is not too skeptical, because Google is indeed going to ring the bell in the near future, and the capital circle has discussed this matter very enthusiastically.
Bill Ford Jr. feels that Li Mu is a bit different in the gas field. The general big man has a strong gas field, which will make the other party feel a kind of pressure. However, Li Mu not only has a gas field, it also seems to weaken others' gas. Field halo.
When a person worth hundreds of billions of dollars opened up saying that he wasn't working on a billion-dollar business, Bill Ford Jr. could not take him at all.
Calming his mind, Bill Ford Jr. asked Li Mudao, "Mr. Li, as far as I know, Makino has not been involved in any car industry. Why did you suddenly acquire three world-class car brands?"
Li Mu laughed. "Mr. Ford, two issues. First, the three brands are not world-class. At the current situation, they are at the end of the second-class. Second, I want to acquire these three brands. It doesn't matter. "
Then, Li Mu asked him, "Have you heard of the csc club? The full name is chasupercarcb."
"Of course." Ford nodded. "This is Mr. Li's club. I've heard it."
The csc club's reputation is indeed very big, not only because the members of the club are the children of rich people, but more importantly, the cohesion of this club is particularly strong. Li Mu can raise tens of billions of yuan in this club. It's scary.
Some anecdotes about the csc club have been reported on Wall Street.
Li Mu said, "I built a racing circuit in Huaxia ~ www.novelbuddy.com ~ for a while, it didn't feel very interesting, just because Huaxia didn't have any relatively well-known car brands, so I wanted to buy a few ready-made Yes, go back and integrate again, build a domestic brand, produce a few models of your own, and tinker with a few racing cars. At the same time as the competition, it can be considered as contributing to the Huaxia automobile industry. "
What Li Mu said was completely true. He took several brands back and integrated technology. Then he gathered the advantages of the three companies, combined with Tesla's unique technology, to build a Chinese auto brand that can carry the beam. The hot-selling models of the world, by the way, you can participate in rally, caravan and so on.
In fact, Li Mu has already planned the future in great detail, and in his opinion, the chance of success is also very great. There is definitely a chance to revitalize the national automobile industry. But this sentence was heard by Bill Ford Jr. He shook his head in his heart.
He believed in Li Mu's original intention, but he didn't believe Li Mu could do a good job.
He thinks Li Mu really lacks understanding of the automotive industry. Do you really think that a little advanced technology can make a brand bigger? Do n’t bother, there are a lot of high-end technologies that Ford can take out. What do you think of it now?
The automotive industry is actually a very large wooden barrel. The technical level is only one of the components of the wooden barrel. The rest also has the ability to organize and coordinate global procurement, optimize the production line, model design capabilities, global marketing capabilities, Control capabilities, after-sales capabilities, public relations capabilities, financial strength, etc.
Among so many capabilities, Jaguar, Land Rover, and Volvo are also on the medium level. Which one is not in the tail of the world brand? Based on your Li Mu and the level of technical excellence of this brand, do you want to revitalize the Huaxia automobile industry? I'm afraid I have to pay for it ...
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