MTL - Rebirth in a Perfect Era-Chapter 1732 Determined

Toyota Zhangnan was awakened by his father.

Japan is a polarized society. Some people are extremely sensible, while others are extremely irrational.

In recent years, Japanese companies have desperately developed the local market and have developed the local market to an extreme. When the market reaches an extreme, human nature will also reach an extreme.

For example, Japan's intellectual property companies will do everything possible to develop and even squeeze the residual value of fans. A comic must not only publish a physical comic, but also make an animated drama series and an animated movie. Deep digging around, such as Gundam this IP, the bare hand market has been developed to the extreme by Japanese companies.

A Gundam fan, if you want to be a qualified fan, enthusiasm is not enough, but also enough money to support it.

Japanese companies continue to indulge fans with this method. The most direct effect is to generate a large number of fans who are collectivists. They will almost obsessively exchange all the money for products, and comic books, hand-made books, and game cards Throughout the whole house, they will be obsessed with the virtual world or utopia created by these companies, and then they will give birth to a variety of second-dimensional or slightly deformed cultures.

For example, there are a large number of dead houses, waste wood, and old people in Japan. Groups in their forties who do not work and hide at home with comic books or animation games are hundreds of thousands in Japan.

The social environment has turned Japanese young people from "Showa boys" into "Heisei wastewood", and they have lost their true sense.

And this is just a manifestation of "lost reason".

Another manifestation is thorough obedience.

The young people will willingly follow the idols they like or admire. If the idols let them go east, they will immediately go east.

Young people across the country see Li Mu as an idol. If Li Mu really plays a car, it is difficult to guarantee that these young people will not be affected by them.

In Japan, a country with a high car penetration rate, car sales themselves are supported by young people. If this generation of young people collectively collapses, the domestic market will be over.

Toyota Ichiro is most worried about this.

In his eyes, the local market is the home base of Toyota and all Japanese car companies that must be fully defended.

This strong sense of territorial origin stems from the vigorous development of Japanese cars in these years. In the decades after the war, Japanese cars not only drove the vast majority of imported cars out of the local market, but also made huge achievements worldwide. Success, for Japanese auto companies, the absolute market share of the local market is like their totems, and it is their greatest belief to enter markets outside the home.

However, the only thing that regrets Toyota Ichiro is that Japanese cars have failed to defend the domestic market in the luxury car sector.

Rolls-Royce, Bentley, Ferrari, or Lamborghini are still serious Japanese top luxury cars. In addition, Mercedes has a strong influence in Japan. These brands are more recognized than Toyota's Lexus in Japan.

Fortunately, the Japanese luxury car market itself is not very large, which is similar to that of Huaxia, and most of the top luxury car drivers are top rich and their children, and their market share is already small.

Except for luxury cars, other cars are basically equivalent to insulation in Japan. The sales of American cars in the Japanese market are not necessarily comparable to that of a 4s store in China. None of the top 30 best-selling models in Japan is an imported car. All of them are models of local Japanese brands.

The more so, the more Ichiro Toyota thinks this pure preciousness is hard to come by. If there is an imported car that can hit the top 30 of Japanese domestic sales, it means to him that the local market has been opened by foreign brands.

If an imported car can reach the top ten in domestic sales, in the mind of Toyota Ichiro, it is equivalent to a local failure.

Originally, he never thought that any overseas car brand could hit the top 30 in Japan, but he didn't know why. When he heard that Li Mu was about to enter the auto industry, he suddenly had an ominous premonition. His hunch made him think that Li Mu is likely to use a car product like yy to open the door of the Japanese auto market.

In his view, once Li Mu opened a gap in the local market, the confidence of Japanese car manufacturers will be greatly affected. Similarly, if Li Mu can sell cars to Japan, he can sell cars to any place in the world. One place to go.

In case he really steps on the right path, with his funds and resources, he will become the biggest enemy of the entire traditional automobile industry.

...

When Li Mu arrived in Boston, it was already morning in China time.

In fact, since the early morning, the domestic media have already received the news. Their US office has already transmitted this important news back to China, and the domestic media has prepared news materials overnight. It is ready to start from the morning news. Launch an overwhelming propaganda offensive.

Li Mugang landed in Boston and the mobile phone signal just recovered. A CCTV director in charge of CCTV called him. This director has known Li Mu for a long time and has cooperated several times, which is considered a personal relationship.

As soon as the phone was connected, I asked about convenience and excitement. "Mr. Li, we received news more than an hour ago that you acquired three car brands from Ford. Is this true?"

Li Mudao "It is true, Makino has reached preliminary intentions with Ford, and wholly acquired Ford's Jaguar Land Rover and Volvo brands."

The other side said with excitement, "That's great! Hua Xia Enterprise's acquisition of overseas automobile brands, this is the first time for our domestic private enterprise. I would like to ask, what kind of planning do you have for these three brands next? ? "

Li Mu had nothing to hide, so he said truthfully "After the acquisition is completed, we will gradually transfer some of our production capacity to China, and then set up a group specializing in automobiles in China to manage and operate these three brands. At the same time, we will also Establishing our own car brand, the brand is tentatively designated as "Makino", I can assure the people across the country that the future Makino Motors Group will always maintain a 100 Chinese blood lineage, and is determined to be our own Chinese mid-to-high-end family car! "

Li Mu's ambitions do not require any concealment. Those who believe in him will feel **** when they hear it, and those who do not believe will feel as if they have heard the heavens and the sky.

However, Li Mu doesn't care about this. He always keeps up his work. The same goes for building a car. There is no need to cover it up.

Li Mu's answer made the director particularly excited. He hurriedly asked Li Mu "Can we broadcast your answer on the news program?"

Li Mu said very generously, "Of course you can, as long as you don't do secondary processing, there is no problem."

If you have said it yourself, you must recognize it, but sometimes the media will add fuel and jealousy, then you ca n’t recognize it. For example, today you said that you want to build Huaxia people ’s own high-end cars. Awkward.

Starting from more than 6 o'clock, major TV stations including CCTV have begun to focus on major news of Li Mu's acquisition of three Ford brands. Although these three brands are not as well-known in China as Mercedes-Benz, BMW, Audi, but in the public's impression It is also a sequence of luxury cars, so as soon as this news came out, it caused a huge response in China!

The ordinary people's performance on this was surprised, excited and proud. No one could have imagined that as the founder of an Internet company, Li Mu would suddenly acquire three well-known car brands.

You know, Huaxia's independent cars have always been weak. Although the idea of ​​changing the market is very good, it is a bit regrettable to practice. For more than two decades after reform and opening up, Huaxia's economy has developed rapidly and all industries have made rapid progress. , Has never found an opportunity to rise.

Volkswagen runs the most on the street, followed by Suzuki, Toyota, and Honda. People regard Mercedes-Benz, BMW, and Audi as luxury cars, and Toyota and Honda as face-saving family cars, but domestic cars, except for small noodles, pickups and Small goods ~ www.novelbuddy.com ~ One of them is counted, all are cheap car series.

Xiali? Cheap is really cheap, but the overall performance is also comparable to its price, high cost performance? If it does n’t exist, you can only say that you have one penny and one penny, and half a penny will naturally be half a goods.

Geely? The positioning of most models is no different from that of Xiali. The car of Meirenbao has become the laughing stock of car lovers;

Chery? Although qq has a high sales volume, it is really only the lowest-end entry-level model;

Red Flag is indeed famous, but Red Flag's models are expensive, and its sales are very low. It cannot be regarded as a private car. And, in the final analysis, the Red Flag this year is the shell-changing Audi 100.

In such an environment, the people always have a heart in anticipation of the rise of domestic products. However, domestic cars have not been able to make people's bright progress, which has become a great regret in people's hearts.

This regret will only grow stronger over time.

But now, Li Mu has quietly won three car brands. Not only must he move some of the production capacity of these three brands to Huaxia, but he also needs to create his own car brand in Huaxia. This is almost like a poor independent car suddenly. Feeling rich.

CCTV has always praised Li Mu, and their reports said that "like Li Mu, an entrepreneur with a heart for Huaxia and a heart for Huaxia, is an example for all Chinese entrepreneurs to learn from."

On the Internet, there are a lot of user messages under every relevant news. Their messages are very exciting. Many people said that they believe that Li Mu will be able to make domestic independent cars bigger and stronger, and made a promise that if Makino himself The listed cars must be unconditionally supported, no matter whether their remarks come from the heart or not. With this attitude, they have laid a solid foundation for Li Mu's Makino cars! .