MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 378 We have our own channels

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On the seventh day of the Chinese New Year, Xu Yiyang bid farewell to his parents and sister and took the opportunity to return to Zhonghai.

The sleeping brothers and Shen Lele had already arrived in Zhonghai. After Xu Yiyang returned, everyone arranged a hearty meal for him.

On the second day of his return, Xu Yiyang went to Hu's home. The six-volume English teaching assistant in the junior high school three years, Hu Lao has reviewed the two volumes of the junior three, and said to Xu Yiyang: "I think there is no problem with these two volumes, I can prepare Published, do you have good publishing company resources?"

Xu Yiyang nodded and said, "I know an aunt who made a publishing company. She said she could help me publish it."

Mr. Hu said: "Publishing is just the first step. The most important thing is the sales channel. I have worked in the education industry for so many years. I have never seen a book that is more competitive than the teaching aids. ."

With that, Hu Lao broke his finger and said, "Some people specialize in running bookstore channels and grab the best bookshelf booth resources in bookstores. Some people specialize in cooperating with prestigious schools and use the names of prestigious schools to enhance their influence. Some people go to schools specifically. Work with the teacher to let the teacher recommend or even force the students in the class to buy, so the competition in this industry is really too fierce. If the sales link is not good, it may not be sold, so what channel are you going to break through?"

Xu Yiyang smiled and said, "Lao Hu, we are different from those who sell teaching materials outside. We don't need to rely on others, we have channels ourselves."

With that said, Xu Yiyang again said: "My Jiayang Education now has 17 branches. In the first half of this year, China Shipping opened at least five more, Qilu locally expanded another 21, Jiangsu and Zhejiang provinces, at least also Open it for twenty or thirty. If I have time to spare, I have to go to Yanjing to open a dozen or so. By then, there will be dozens or even hundreds of branches across the country. You said I still need to go to a bookstore or other channels Do you sell books?"

Hu Lao froze for a moment, and immediately exclaimed: "Your brain is really... To tell you the truth, your teaching assistant will be crazy in your student group next year, and it will not be able to do other teaching. You are asked to help sell teaching materials other than English."

"Yeah." Xu Yiyang smiled and said: "In this year, what channels are not important, there is passenger flow and conversion is the most important, bookstore customer traffic is very large, but not one of the ten people who go in may buy it, the conversion rate is very low , But this is different for me. I am all students, many of them are junior high school students. At that time, at least half of ten people will be able to transform teaching materials."

Hu Lao lamented again: "What's more powerful is that you don't need to divide the bookstore and don't need to discount it. You sell a book. The code is the real ocean. This is terrible!"

The code ocean is the price of a book. For example, a book is priced at twenty yuan, and if you sell 100,000 volumes, you have made two million code oceans;

But when these books came out of the book company and were given to the booksellers, the prices were about 50% off.

If it is 50% off, the real ocean of that book is ten yuan.

One hundred thousand books, the book company's real ocean is actually only one million.

Xu Yiyang uses his own channel to sell books, and does not need to go through a bookstore at all. As a result, the profit margin has more than doubled.

However, Mr. Hu still reminded him: "I heard that next year, more detailed publication management regulations may be introduced. By then, there will be clear qualification requirements for retail publications. You have to let your people keep up with some policy changes. "

Immediately afterwards, Mr. Hu went on to say: "If the policy requires handling licenses related to operating publications, you must first stop selling, apply for the relevant certificates immediately, resume sales after the qualifications are complete, and don’t accidentally violate them. National regulations."

Xu Yiyang hurriedly thanked: "Thank you Mr. Hu for reminding me, I will explain to them clearly."

Hu Lao then handed over the manuscript after the review and the preface written by Jiayang Education Assistant to Xu Yiyang.

Xu Yiyang hurriedly thanked him. After leaving Hu's house, he immediately went to the publishing company of Tong Yuewei's mother.

Chen Xinlin is busy with the publication of "Triple Gate" recently. In order to ensure that this book is listed as soon as possible, the entire company is busy working overtime.

Seeing Xu Yiyang, Chen Xinlin was extremely happy and welcomed him into his office.

Xu Yiyang gave her the two manuscripts edited by Hu Lao.

These two volumes are the corresponding teaching aids for the first three volumes of the National English Version of the People's Education Edition. Xu Yiyang decided that all the teaching aids for Jiayang Education will be named "Jiayang Famous Teacher English", and the suffix is ​​the corresponding grade.

For example, the full name of these two volumes of teaching aids is "Jiayang Famous Teacher English-First and Third Grade (Part 2)".

The target price of both volumes is 19.8 yuan. According to Xu Yiyang's idea, the first print of each volume is 100,000 volumes.

Chen Xinlin was taken aback by his handwriting. She also knew the market of teaching materials. Like Hu Lao's point of view, she also believed that teaching materials are the most difficult and the most competitive type.

Because Xu Yiyang told her that there was a friend who wanted to publish textbooks, she said to Xu Yiyang: "Your friend is so bold, it is a bit too risky, it is better to be safe."

Xu Yiyang smiled slightly: "It's okay Aunt Chen, my friend has a way."

Chen Xinlin did not know that Xu Yiyang had a training institution under his hand that had covered Qilu and even was about to land in Zhonghai.

Hundreds of thousands of books, in Xu Yiyang's opinion, are not many.

And the teaching materials are rarely outdated, so you can make more preparations.

Slowly wait for the teaching materials to be more and more perfect, and to be able to complete the English teaching from elementary school to high school. The brand effect is getting stronger and stronger. In other channels than Jiayang Education, it should also be able to achieve good sales.

He doesn't expect much from the supplementary teaching materials, but he hopes to further strengthen the reputation of Jiayang Education through the supplementary teaching materials to enhance the brand value of Jiayang Education itself.

Chen Xinlin stated that he would immediately organize the manuscripts into selected topics and submit them to the publishing house for review and landing as soon as possible.

After talking about the business, Xu Yiyang asked her: "Aunt Chen, how are you doing recently?"

Chen Xinlin said with a smile: "I've been busy with Han Han's new book recently. Sure enough, you are right. Han Han's influence is really not covered. Booksellers from all over the world heard that Han Han's first book is about to be published. Both are huge!"

Xu Yiyang smiled and asked, "How is it? How much is the 300,000 volume booked?"

Chen Xinlin said: "Now the first batch is 70,000 copies, which is already very remarkable. Once the book seller sells well at that time, we will immediately ship it here without waiting for his inventory to consume more than half."

With that said, she handed the water to Xu Yiyang and said: "Thanks to your suggestion, the number of first prints has been increased. Once the first batch of 70,000 copies is listed nationwide and triggers panic buying, our subsequent books will be delivered soon In the hands of the bookseller, seamlessly connect, otherwise, the temporary printing will pull the gap away."

Xu Yiyang said: "Han Han's influence is still very large. I think it is not a problem for him to sell one million copies of this book this year. If you look at it for a long time, you can sell at least three million."

Chen Xinlin asked in surprise: "Can you sell so much?! Are you so optimistic about him?!"

Xu Yiyang nodded: "I am really very optimistic about him, and may become a literary icon for a new generation of young people."

Chen Xinlin said: "The outside world has heard that Han Han has dropped out of school and is about to publish a book. Many TV stations especially want to interview him. Even CCTV wants to invite him to do programs in the past. I have persuaded him to accept invitations from several major media. , To add some influence to myself, but I still don’t quite understand why Han Han can have such a great influence?"

Xu Yiyang explained: "Han Han represents the rebellion of young people now, and it is a positive rebellion. He used his talents to challenge the traditional concepts of education and society. In the eyes of young people, it is almost the same as those of his peers. A hero and a spokesperson, so it’s easy for him to trigger the pursuit of young people."

Chen Xinlin nodded softly and said, "I have talked to this guy a few times. He really has ideas. Many ideas are really shocking in the eyes of our generation, such as giving up such good educational resources as China Shipping. Drop out of writing."

Xu Yiyang said: "Of course, learning is the safest way out for everyone, but there are always people who have the ability to find better ones, Han Han is one of them."

Chen Xinlin said with a smile: "He said he would like to invite you to dinner. Do you think when you are free? He said he was looking forward to seeing you. During this time, he has been at home. Whenever he has time, he will see you."

Xu Yiyang thought for a while and said, "It's better to hit the sun than to choose the day. Or would you call him and ask him if he is free tonight?"

"Good!" Chen Xinlin said: "Then I will ask him."

With that in mind, Chen Xinlin picked up her phone and called Han Han.

Han Han was studying the car at home at this time.

He had previously received Chen Xinlin's 300,000 book guarantee deposit, that is to say, a book has a guarantee of 50,000.

Later, Chen Xinlin set the first print in 50,000 copies, a total of 80,000 yuan in royalties, deducting a single book of 50,000 guarantees, Chen Xinlin paid him 30,000.

This is three hundred thirty thousand.

Immediately after he hadn't figured out how to spend 0.33 million, Chen Xinlin called again and said that he wanted to increase the first print to 300,000 copies.

He also made up for his 400,000 manuscript fee, which is 730,000. UU reading www.uukanshu. com

Han Han couldn't believe his dreams. His first book hadn't been published yet, and the royalties he got were already 730,000.

This money is now a huge sum of money.

Even Han Han's parents were shocked.

After asking Chen Xinlin carefully, I realized that behind Han Han, there was a Bole. It was this Bole. From Han Han’s new concept composition, he saw his potential and recommended Chen Xinlin to give him a 300,000 contract .

It is precisely this Bole that Chen Xinlin suggested that the first print of 50,000 copies be directly raised to 300,000 copies.

And this Bole itself is quite famous.

It was Xu Yiyang, a hero who saved fires and the ten outstanding young people in the city.

Han Han seldom convinced his peers, but he was truly convinced that Xu Yiyang was only one year older than him.

As long as he hadn't met Chen Xinlin, he thought Xu Yiyang was worthy of admiration.

Not to mention anything else, just talking about his entrepreneurial story deeply touched himself.

This is what outstanding young people should do. There are too many people who are honestly studying in school, but those who can earn money while studying and starting a business are the real cattle in their eyes.

Moreover, unlike others, many people feel that it is extremely foolish for Xu Yiyang to start a business as an Internet cafe and divide the share equally among six students.

But Han Han feels that this is what a man who is affectionate, responsible and responsible should do.

In his bones, there is a pursuit of chivalry, and in his view, Xu Yiyang carries the heroic chivalry of the master character in the martial arts.

If he is himself, he will definitely make the same decision as him.

Therefore, when Xu Yiyang frequently went to TV, he had longed for the opportunity to get acquainted with him. Unexpectedly, some of his objects of worship had become his own Bole!