MTL - Rebirth Starts at 7 Million-Chapter 131 Traffic realization

Big data is like a beautiful woman who knows you very well. She can tell you exactly what you want to see and what you want to know according to your heart without you needing to speak.

Once the Daily Toutiao is downloaded, the users see what they want and like to watch, and Luo Fan also made a little routine.

Every time you read a piece of news in the daily headlines, you can get gold coins, and you can redeem a certain amount of gold coins for prizes.

The prizes include Temple Run character skins, 5 yuan phone bills, 5 penguin coins, etc...

The daily limit of exchange is limited to 1,000 copies of 5 yuan, and 5 penguin coins are also limited to 1,000 copies. Basically, the daily investment is 20,000 yuan.

If a user watches 10 news stories a day, it takes about 15 days to save enough gold coins to redeem one call coupon.

With these rewards, coupled with the push of big data, more than 2.7 million people chose to leave the daily headlines after 3 million downloads on the first day.

The follow-up promotion also went very smoothly. After Penguin's three-day advertising push, the daily user downloads of Toutiao reached 5 million, and the active users remained at about 3.5 million.

A week later, Toutiao’s daily downloads reached more than 7 million, and active users remained at 5 million.

This result, there is no doubt that the daily headlines have been successful.

In order to ensure the smooth expansion of Daily Toutiao, Luo Fan immediately organized an emergency recruitment. Various news editors recruited 15 people, and 5 people were in charge of technical maintenance, barely pulling up the departmental framework of Daily Toutiao. .

With the popularity of the daily headlines, all kinds of advertisements began to come to the door.

In the first batch of advertisements, Luo Fan chose some snacks that he had heard of in his previous life, such as egg yolk pie, pulse, spicy strips, and so on.

The advertisements in the daily headlines are different from the advertisements on the Xingyuan application platform. The advertisements here are all short-term placements, generally changing once a week. Each advertisement is charged differently depending on the number of times it is pushed.

These advertisements will be pushed to different groups of people based on big data. The way of pushing is to place them in the middle of the news, and users can see them when they read the news.

The most expensive egg yolk pie in the first batch of advertising placements is 500,000 a week, the remaining five are 200,000, and the total income is 1.5 million.

The first batch of ads is just the beginning, and the subsequent daily headline ads will only become more and more expensive.

This is traffic realization.

Before you know it, a month has passed, and the number of active users of Daily Toutiao is increasing day by day, and it has exceeded 10 million.

And this month, three weeks to be exact, the daily advertising revenue of Toutiao reached more than 6.2 million, with an average of 2.06 million yuan a week.

The executives of Xingyuan Technology Co., Ltd. are very excited about this number, but Luo Fan seems very undecided.

Because of the peak period of Toutiao in the previous life, advertising revenue reached 1.27 billion a week.

Of course, this has only happened once.

Luo Fan was reborn in 2022. He remembered that in 2020, the actual income of a certain festival in 2020 was 236.6 billion yuan, a year-on-year increase of 111%, and the gross profit increased by 93% to 133 billion yuan, of which 77% of the income came from advertising, It is almost 183.1 billion yuan.

Among them, a certain sound contributed nearly 60%, ranking second is Toutiao, accounting for 20% of the total revenue, about 36.6 billion, and the average weekly advertising fee is 760 million.

This data made Luo Fan's boss drool with envy at the time. He didn't know how many times he emphasized it during the meeting, and Luo Fan remembered it so clearly.

Compared with 760 million yuan and 2.06 million, Luo Fan's heart is of course not fluctuating.

However, Daily Toutiao is only just getting started, and Luo Fan believes that follow-up advertising revenue will increase little by little.

One day, Luo Fan was typing a code in the office when his phone suddenly rang.

It was Zhang Shuai who called.

"Xiao Luo, it's already June 17th. It's already the exam month. Can you come back to take the exam?"

"Don't go back! I didn't go to class, and I didn't know how to take the exam. Let the department head go through the back door."

"You went back to school when school started this semester, and you never came back again. I'm so envious that you can still pass the exam!"

"Fat brother, if you want me to say hello to the head of the department, it should be fine."

"Farewell! I have to study hard. I can't go to your company in the future, and I can't do anything, right?"

"Okay! Then you can do whatever you want. You can come to the company after Fat Brother takes the test! It just so happens that the company's daily headlines have been launched recently, and many advertisements need to be signed. You can practice with my cousin."

"Well, I see. I'll go after the exam." After speaking, Zhang Shuai hung up the phone.

Luo Fan didn't put down his cell phone and switched hands to dial Wang Hui's number.

Wang Hui was playing Dota with friends in the dormitory at the moment, when he heard the phone ringing, Wang Hui turned on the speakerphone, and Luo Fan's voice came from the receiver: "Wang Hui, what are you doing?"

Wang Hui glanced at his roommates and said, "Playing games!"

"DOTA?"

"Eh? How do you know, Mr. Luo?"

Luo Fan laughed without saying a word. In his previous life, the people in his dormitory were brought to play DOTA by the dormitory next door. Later, after lol came out at the end of 2011, after everyone resisted for a while, they all turned to lol in 2012.

After many years passed, Luo Fan did not completely escape from the lol, but later became a Buddhist-style chaos player and a chess party.

Until Luo Fan was reborn, the two games he played, dnf and lol, were both penguin games, and he played a lot of mobile games in a mess, but none of them lasted long.

Thinking of this, Luo Fan actually started to miss the three roommates from his previous life.

Luo Fan was just about to ask the two guys about the situation and who took his place in 606, when there was a commotion on the phone.

"Wang Hui, the Mr. Luo you are talking about is Mr. Luo of Xingyuan Technology Co., Ltd., right?"

"It's him." Wang Hui said.

"Damn it! It's really him, their Xingyuan application platform, I have the daily headlines on my mobile phone."

"I have that too."

"Okay! It's okay! Stop arguing, Mr. Luo, sorry! My roommates were a little excited when they heard you."

"It doesn't matter, Wang Hui, introduce me to your roommates! They are all top students from Tsinghua University. It is my honor to know them." Luo Fan said with a smile.

"Mr. Luo, you're joking, it's their honor that's about the same, aren't you guys interested in Xingyuan? Come and introduce yourself!" Wang Hui shouted to the three of them.

The three of them immediately surrendered after hearing the words, and then ran over.

In a game with a big advantage, four teammates voted, and everyone on the pass was stupid.

"Mr. Luo, I'll come first, I'll come first! My name is Guo Jun, I'm the head of this dormitory, and I'm from Shanxi like you."

Luo Fan smiled when he heard Guo Jun's name. Guo Jun was the one with the best relationship in his dormitory in his previous life, and he was considered his iron buddy.