MTL - Rebirth Starts at 7 Million-Chapter 176 the importance of ip

Now "My Name is MT" has not come to the blowout period of the previous life, it should not be a problem to acquire the game development copyright of "My Name is MT" at this time.

Once you get the copyright, you can start the game production. "My Name is MTOnline" is a domestic card game.

Before Dota changed the definition of card games, domestic card games were the mainstream.

Most of the game art resources of this type are concentrated on character cards, whether it is values, levels, gameplay or original paintings, all on the cards.

Xingyuan's art department is now very mature, and there is no difficulty in making these cards.

The gameplay of "My Name is MTOnline" is not complicated. In a sense, the fighting monsters of "My Name is MTOnline" is a little similar to the end game "Ask".

It belongs to the kind of rules that are relatively clear. As long as the art resources are in place, players can be attracted.

In addition, "My Name is MTOnline" is very suitable for Xingyuan's transition in the next stage.

Because this game does not use various means to stimulate players to go crazy for gold like the later domestic mobile games, on the contrary, this game gives away a lot of runestones, basically during the New Year and festivals, and also for free players. It's very friendly, and it can be played without krypton gold.

Now Xingyuan has just gone through the transformation of defending radishes. At present, it seems that the transformation is only half successful. Players have followed, but the payment ratio has not increased.

"My Name is MTOnline" is suitable for completing the next stage of transformation.

Last but not least, "My Name is MTOnline" is very easy to promote.

Just now, Cao Shuai also said that it is not difficult to make an IP popular with Xingyuan's current strength, let alone an IP like "My Name is MT" that will become popular later.

The core of the card game is not the gameplay, but the IP.

The so-called IP is the abbreviation of iualproperty, which is translated into Chinese as intellectual property.

Before Luo Fan's rebirth in the previous life, in the domestic pan-entertainment circle, the concept of IP has been deeply rooted in the hearts of the people, and everyone knows it.

TV and movies are all hyping around IP, just take "Zhu Xian" for example.

I don't know how many movies, TV series, and mobile games have been adapted into this novel before and after.

After seeing the charm of IP, many game manufacturers have also begun to frantically pursue some big IPs, and spend a lot of money for big IPs.

Many game designers will not make games without the concept of IP.

Why is IP so important and so valuable?

Take card games as an example, IP actually determines the value of the card.

If the Three Kingdoms and One Piece are adapted into a card game, the top cards in it need to be obtained by drawing cards.

The SSR in the Three Kingdoms must be the famous generals of Wei, Shu and Wu, such as Guan Yu, Zhang Fei, Xiahou brothers, Zhou Yu and the like.

The SSR of One Piece is the four emperors and the three generals.

Although the core selling points of the user bases the two games use to attract are different.

But the price players are willing to pay to get an orange card is the same.

That's the value of IP.

Three Kingdoms, Hokage, Pirates, these are some relatively large IPs that endure for a long time.

As long as you get these IPs, you can make money in minutes by changing a set of art resources.

If a card game has no IP, it is equivalent to no soul, so how can you make money?

And with a big IP, the game is easy to do, and the promotion is also labor-saving. The big IP itself has a large number of fans, and it is very easy to realize it.

Thinking of this, Luo Fan directly ignored everyone's puzzled eyes and said to Gao Meng: "Assistant Gao, take someone to buy the game copyright and broadcasting rights of "My Name is MT".

Both sides of the peripheral production can cooperate in development, and the right to broadcast and game production must be in our hands. "

"Okay boss, I'll deal with it now."

Luo Fan nodded and said to Xu Jiale: "Mr. Xu, you proposed this animation, which shows that you should know this animation very well. I will give you a week, and you will come up with an adaptation plan for me. If not, I'll make the decision for you."

"I know the boss, and I will definitely give you a satisfactory plan within a week."

"Mr. Cao, now gj is deploying mobile payment, you should also know about the payment license, right?" Luo Fan asked.

"Well, I have made some preparations and submitted relevant materials.

Boss, your current status is still a student, and you are a college student entrepreneurship. In recent years, with the increase in the number of college students, the employment pressure has increased, gj has been calling on college students to start a business, and you, boss, are a typical example of college students' success in entrepreneurship.

With this identity, it is still very possible to get a payment license. "Cao Shuai said.

"It's good that you have a good idea. The follow-up depends on your operation. I don't ask us to get the payment license in the first batch, but we must get it within this year."

"Don't worry, boss, make sure to complete the task."

Luo Fan nodded and said nothing more.

After the simple meeting, Luo Fan returned to the office and opened "My Name is MT" on the computer to review it again.

In the afternoon, Luo Fan received a call from Mr. Lei.

"Mr. Luo, I have good news to tell you." As soon as Luo Fan answered the phone, he heard Mr. Lei's excited voice.

"What good news?"

"Mr. Luo, the first mobile phone rice 1 independently developed by our company has been assembled and entered the testing stage."

Luo Fan was not surprised when he heard this. He remembered that Rice 1 was launched in October 2011 in its previous life. As the company's first product, it was normal to make a mobile phone more than half a year in advance.

However, it seems that the rice 1 is just a test machine, and it has not been released on a large scale. The first mobile phone of rice should be the rice 1s.

Thinking of this, Luo Fan said calmly: "Really? Then I will first wish Mr. Lei's mobile phone a big sale in advance."

"Haha! I hope so! By the way, Mr. Luo, you are also a shareholder of our company. I sent you a prototype, which should arrive soon."

"Okay, thank you, Mr. Lei."

"Mr. Luo is too polite. By the way, Mr. Luo, I heard that Penguin launched several instant social software at the same time?"

"Yes, now it's one called wx that stands out."

"Is this social software a big threat to us?" Mr. Lei continued to ask.

"It's quite big, wx has basically established his position by killing a bunch of Gu insects, and the penguins will definitely increase their efforts to drain wx in the future." Luo Fan replied.

"Then are we going to fight back?"

"Mr. Lei, our company is building its own cloud service center. Once our cloud service center is established, the social status of Xingchao in the business field will not be shaken.

So I think we should increase the publicity investment of Xingchao in the business field now, stabilize Xingchao's position in the business field as soon as possible, and ensure the lower limit of Xingchao. "