MTL - Rebirth Starts at 7 Million-Chapter 219 Ice Cream Assassin

In this business list, the money from Bangziguo and betel nut is more.

Of these two, one is that Luo Fan does not like, the other cannot be promoted, and Luo Fan has also excluded some other products, so there are only four of the dozen or so business orders left to choose from.

Gao Meng glanced at the remaining four business orders and thought, "How can I use up the rest of the food and drink?"

This is actually a normal phenomenon. Generally speaking, the food industry invests more in advertising. How do consumers know about your food without advertising?

According to data from a survey in 2019, the food industry’s investment in advertising has ranked among the top three in the advertising market for 11 consecutive years (wine is also considered food), of which 7 years ranked first, and the remaining 4 years were dominated by Health supplements and smartphones occupy.

Among them, the most successful advertisement in the food category is Uniform Laotan Pickled Cabbage Beef Noodles, with a production ratio of 1:2 to 1:3.

The so-called production ratio refers to the percentage of investment in advertising divided by total sales.

That is to say, Tongyi Laotan Sauerkraut Beef Noodles can earn 2 to 3 yuan for every dollar spent on advertising.

Generally speaking, it is a very good achievement that the ratio of advertising to production in the food industry can break even, and achievements such as Tongyi Laotan Pickled Cabbage Beef Noodles are also legendary in the industry.

It is a pity that the advertising miracle of Unifying Laotan Pickled Cabbage Beef Noodles was dashed because of the drag of Master Kong's Laotan Pickled Cabbage Beef Noodles.

Master Kong's sauerkraut is so sour and refreshing that consumers are also talking about other brands of Laotan sauerkraut beef noodles, which greatly affects sales.

Coincidentally, there is Master Kong's Lao Tan Sauerkraut Beef Noodles in the business list on Luo Fan's table.

The remaining three business orders are high-end ice cream brands and Lu Xue, kfc, and Yin Libing Factory.

Luo Fan directly took out the business orders of kfc and the ice factory and said, "Just these two!"

"Why didn't the boss choose and Lu Xue?"

"Because the effect of advertising He Lu Xue will not be very good, most of the students who use our connotation jokes are the student party and young people who have just entered the society.

He Lu Xue's ice cream is too expensive, few people will pay for this kind of ice cream.

In comparison, the ice factory only costs one dollar a piece, which is more suitable for consumption by our user group. "

Gao Meng nodded and said nothing more.

After watching Gao Meng leave, Luo Fan leaned back in his chair and muttered to himself, "You can't choose a double-standard company like Lu Xue!"

Before Luo Fan crossed over, the double-standard incident of Menglong's use of different formulas in China and Europe had already caused quite a stir.

Menglong is a high-end ice cream under Heluxue.

Speaking of He Lu Xuelai, Luo Fan remembered that he liked to eat He Lu Xue's cute ice cream when he was a child.

He Luxue is a joint venture between Unilever and Huaxia's Qunxing Group.

Among them, Unilever holds 85% of the shares, and Qunxing holds 15% of the shares. It is this company that has opened up the market of high-end ice cream in China.

Luo Fan remembered that when he was a child, there was no ice cream at all, and all he ate was old popsicles and big tits.

Later, I don’t know when it started, and there were freezers with the logo of He Luxue and large red and white umbrellas on the street. The ice cream inside was much more high-end than the high-end atmosphere of the popsicles just from the packaging.

At that time, a piece of ice cream from He Lu Xue would sell for 1 to 5 to 2 yuan, and the same amount of money could eat several ice lollies.

This is the first type of high-end ice cream in Luo Fan's impression.

Later, the freezer with the Nestle logo also appeared on the street, but Luo Fan remembered that Nestle was a little more expensive than He Lu Xue's ice cream. It was an existence that he could never afford when he was a child, and Luo Fan naturally never bought it.

When Luo Fan was in junior high school, the freezers with Lu Xue and Nestle disappeared from the street at once, and were replaced by ordinary freezers, mixed with Lu Xue, Nestle, old popsicles, and Yin Li.

At that time, Luo Fan's favorite was Yin Li's little prodigy. At that time, he would take a little prodigy from the freezer of his supermarket every day.

A few years later, Luo Fan entered high school. At that time, there was a clear boundary between high-end ice cream and low-end ice cream. The two were separated, as if high-end ice cream and low-end ice cream would lose their value.

When Luo Fan quit his job for the last time, the boundary between high-end ice cream and low-end ice cream became blurred again.

All kinds of ice creams in convenience stores are mixed together, and some high-end ice creams are even deliberately put together with ice creams such as old popsicles and small puddings.

When consumers see these two kinds of ice creams placed together, they usually subconsciously think that the prices of these two kinds of ice cream are close. At this time, consumers are actually fooled. Often this kind of ice cream costs a dozen or even dozens of pieces. Money, the name of the ice cream assassin also comes from this.

Luo Fan also suffered losses in his previous life. In the summer of 2021, Luo Fan went to the downstairs of the company to buy cigarettes. Luo Fan had a habit in the summer. No exception.

At that time, Luo Fan took a very simple-looking ice cream next to the small pudding, and went to checkout.

As a result, there was a box of Yellow Crane Tower 16 and an ice cream 36, which Luo Fan wanted to put back at the time, but there were so many people lining up behind him that he finally chose to grit his teeth and pay the bill.

Ordinary ice-cream is cold in the mouth, but this 36 ice-cream, Luo Fan, feels cold in his heart after eating.

So far, Luo Fan's problem of taking ice cream while passing by the freezer has been completely cured.

Thinking of this, Luo Fan suddenly wanted to eat ice cream. In the past, he couldn't afford those expensive ice cream. Now, can he choose ice cream assassins to eat?

So Luo Fan got up from his chair and left the office humming a little tune.

He walked to the door of Li Jingyi's office and found that the door of Li Jingyi's office was not closed. Luo Fan subconsciously glanced inside, but saw that Li Jingyi was chatting and laughing with a boy in the office.

Luo Fan's intuition told him that this boy had an unusual relationship with Li Jingyi, and he suddenly remembered a very classic joke in his previous life:

"It's a Misunderstanding", "It's Not What You Think", "I Just Like That Atmosphere", "My Friends Don't Tell Me To Go", "It's All Girlfriends", "Very Simple Drinking", "Ignoring Men", "If You Want to Think of Me, Too" There's no way", "I don't know what my girlfriend brought me", "I'm going home to tell you", "I didn't even talk to him", "It's really just the atmosphere", "I wore it", "He picked it up when I wasn't paying attention", "After the fact" I've taken medicine", "The child must be yours", "Maybe the hospital held it wrong", "Is blood relationship important?"

Thinking of this, Luo Fan couldn't help clearing his throat.

Li Jingyi turned her head at the same time as the boy.

"Luo Fan? Why are you here? I'm still thinking about finding you for a while!"

"Find me?"

"Yes! I want to introduce him to you." Li Jingyi said with a smile.

"I'll do it myself! Hello, Mr. Luo, I'm Jingyi's former neighbor. My name is Qian Mingshu. I used to study painting with Jingyi's mother, Teacher Gao, for six years.

Later, he was admitted to the Central Academy of Fine Arts and studied character graphic design. In 2008, he went to Vienna for further studies, and just returned to China this year. "

"Uh, hello, Mr. Qian."

"Mr. Luo, I came to your company to find a job." Qian Mingshu said straight to the point.

"Looking for a job? Do you want to join the art department?"

"Mr. Luo, I heard that your company has the idea of ​​forming its own special effects team. I learned this knowledge in Vienna, and I also practiced for a period of time in the special effects teams of Pirates of the Caribbean and Harry Potter.

Originally, I thought of staying abroad, but because of some changes at home, I had to come back.

After I came back, I discovered that most of the special effects teams in China serve game companies, and there are very few special effects teams that can match the film industry.

Mr. Luo, I heard from Jingyi that your company has its own theater chain and has the idea of ​​setting up a special effects team. I hope Mr. Luo can give me a chance. "

Luo Fan's expression was a little weird when he heard this. The company did have the idea of ​​setting up its own special effects team, but not now!

According to Luo Fan's plan, the establishment of the special effects team was after the full popularization of the 4G network.

Moreover, Xingyuan's special effects team mainly serves the game. Luo Fan, the special effects team supporting the film industry, never wanted to do it.

"Cough, Mr. Qian, I think you have misunderstood, our company does have the idea of ​​setting up a special effect team, but our company's special effect team mainly serves the game.

Compared with the film and television industry, the game industry is the core business of our company, and the establishment of the theater chain is only to assist the operation of the company's core business. ' said Rowan.

After listening to Luo Fan's words, Qian Mingshu was not disappointed. He had thought of this for a long time, but Qian Mingshu felt that Xingyuan's special effects team would not be limited to games in the future.

"I understand what you mean, Mr. Luo, but I don't think your company's special effects team will only serve the game in the future, so I still want to ask Mr. Luo to give me a chance."

Hearing this, Luo Fan turned to look at Li Jingyi.

"Don't look at me! I didn't know that Senior Brother Qian was going to come here, you can just watch and decide, don't worry about me."

Hearing this, Luo Fan lowered his head and pondered for a moment before making a decision.

The company's special effects team will be established sooner or later, and now there is a volunteer who can give him a try, but the premise is that he can prove that he has the ability in this area.

If his personal ability is okay, Rofan doesn't mind giving him a chance based on his experience as an intern in Pirates of the Caribbean and Harry Potter.

"Mr. Qian, let's do it! If you want, you can prepare your resume and send it to our company's mailbox. As long as you are good enough to pass our HR review, we can continue to talk about the formation of the special effects team. "

Qian Mingshu's face was overjoyed when he heard the words, what he wanted was Luo Fan's promise, and there was absolutely no problem in passing the interview with his resume and work experience.

Not to mention Xingyuan, even BAT can join him.

If he just went to BAT, he is just an ordinary employee, because these big companies already have their own special effects teams, and only in Xingyuan can he have the opportunity to realize his dream.

After being delayed by Qian Mingshu, Luo Fan was too lazy to buy ice cream. He returned to the office and opened a market research report sent by Xu Jiale in the mailbox.

Today is April 16, 2012. One third of 2012 has passed. In the past few months, the environment of the mobile game market has changed a lot, and Xingyuan has mainly focused on several games such as Clash of Clans. The development strategies of the game are different, and other domestic game manufacturers are frequently acting, all wanting to take a share of the mobile game market.

In fact, from the time Clash of Clans went online, this competition started on its own.

Clash of Clans was launched on the 27th of the twelfth lunar month, and Penguin's music mobile game Rhythm Master directly set the specific launch time on the first day of the new year.

This move fully demonstrates the confidence and ambition of Penguins, who want to defeat Clash of Clans head-on in the field of mobile games.

But obviously, the penguin failed this time. Compared with the popularity of Clash of Clans, the rhythm master was like a stone thrown into the pond, only causing a ripple.

Of course, Penguin's rhythm masters didn't fail completely. They just failed in sniping Clash of Clans, which doesn't mean the game can't be done.

In fact, the rhythm master is quite profitable, and the revenue has surpassed the fishing master not long after the launch.

In addition to Penguin, the Three Kingdoms Killer Tour produced by Sky Dome was also launched on New Year's Day in 2012.

In fact, in April 2011, there was a mobile game version of the Three Kingdoms Killer, but at that time, the Three Kingdoms Killer game used the Java system.

On January 1, 2012, Three Kingdoms was officially launched on the Android version.

At present, the response of this game in the mobile game market is quite good. As of April, the downloads of Three Kingdoms have exceeded 10 million, and the upward trend is still good.

However, although the number of installations of Three Kingdoms Killing is quite large, the daily activity is average. Luo Fan remembers that the number of installations of Three Kingdoms Killing in his previous life exceeded 100 million in August 2013, but the daily activity just exceeded 1 million.

The pig farm's actions are not small, but they have not developed independently for the time being, but chose to find another way to represent a mobile game from Bangzi Kingdom.

In addition, there are many game developers who have made new games, but most of them have received mediocre responses.

Of course, there are also some daring developers who directly choose to copy some mobile games on the market, and treat them as their own to make money.

But in any case, the current domestic mobile game market can be called a blossoming and prosperous scene.

However, these games do not pose any threat to Xingyuan. Compared with domestic mobile game manufacturers, Luo Fan is more concerned about some foreign companies.

First of all, the production company of the classic PC casual game "Plants vs. Zombies" announced that the mobile version of Plants vs. Zombies is already in production, and it is expected to meet the majority of players before May.

Luo Fan feels that the mobile version of Plants vs. Zombies may be a formidable enemy in Clash of Clans.

In addition, a number of well-known game makers that have announced their plans to enter the mobile game industry have also made frequent moves recently.

"Final Fantasy" is about to go live, and "Pokemon" has entered the final finishing touches.

These are well-known IPs.

As Luo Fan expected, the market environment in 2012 became more and more lively.