MTL - Rebirth Starts at 7 Million-Chapter 225 Event sponsorship

Su Qing took Luo Fan's list and went to the financial side to get 200,000.

To be honest, Su Qing couldn't understand the computer accessories on Luo Fan's list, but she could get the financial approval of 200,000. Thinking about it, she knew that these computer accessories must not be easy.

So Su Qing went to the computer city with the best reputation in Shanghai, and started to buy computer accessories according to the list given by Luo Fan.

It cost more than 110,000 points in total.

When Su Qing came out of the mall, she didn't quite understand, why didn't Luo Fan directly buy the Alien package? The price is about the same, and you don't have to assemble it yourself.

Then Su Qing sent the computer accessories back to Luo Fan's house, then went to the study to take a look at the layout of the bookshelves, turned around and went to buy books.

Su Qing bought a total of 65 books before and after, of which 15 were written on Luo Fan's list, and the rest were decided by Su Qing herself.

Because Luo Fan told her to fill the bookshelves as much as possible, according to the size of the bookshelves in Luo Fan's study, 65 books should be about the same.

The facts were similar to what Su Qing expected. With 65 books and some decorations on the bookshelves, the bookshelves were basically full.

In the evening, when Luo Fan went home, he glanced at the bookshelf and nodded in satisfaction.

Li Jingyi walked in and took a look at the books on the shelf, everyone was dumbfounded.

"Luo Fan, how come most of these books are in English?" After speaking, Li Jingyi took out a book and turned two pages, it was really all in English.

As a scumbag, Li Jingyi doesn't understand a few words in a page.

Luo Fan could barely understand, but he wouldn't bother to look at these things.

"Luo Fan, do you usually read this kind of book?" Li Jingyi asked.

"Yeah! Some books have to be authentic in order to understand their true meaning."

In the past, Luo Fan would blush when he boasted, but now he can keep his face and heart beating.

Li Jingyi was a little suspicious of life when she heard the words. She always thought that Luo Fan only likes to read Wang Xiaobo's books, but she didn't expect Luo Fan to have such a hobby.

"Luo Fan, what is this book in my hand?"

"Rawls' A Theory of Justice."

"What about this one?" Li Jingyi asked, pointing to the book with the thickest shelf.

"Conan Doyle's Sherlock Holmes Collection."

"What about this one?"

"One Hundred Years of Solitude by Marquez."

Li Jingyi asked a few books and Luo Fan gave them the titles. Now Li Jingyi believed them. Luo Fan really knew how to read these books.

"I suddenly feel that I have an insurmountable gap with you." Li Jingyi said with a gloomy expression.

"One Hundred Years of Solitude has a very classic but very philosophical saying: No matter where you go, you should remember that the past is false, memory is an endless road, all past springs no longer exist, even The most tenacious and frantic love is in the final analysis only a fleeting reality, only loneliness is eternal.

A lot of people who suffer from literary and youth diseases like to pretend to force this sentence. The first half of the sentence is very correct, but I do not agree with the second half of the sentence. Love can overcome loneliness, even loneliness, let alone the gap. . After speaking, Luo Fan hugged Li Jingyi into his arms.

"What are you doing! This is the study room!"

"Some things are more enjoyable only in the study."

There is a classic saying in Wang Xiaobo's "Golden Age": the lower half is sunk in the dark, and the upper half is still floating in the sun.

This sentence just describes the state of Luo Fan and Li Jingyi at this time.

Li Jingyi is also the first time to experience the feeling of being in close contact with the desk.

......

The next day, Luo Fan and Li Jingyi came to the company together.

Since the two moved to the villa, they began to commute together, mainly because Li Jingyi's car was too sloppy to drive into the villa.

Originally, Li Jingyi wanted to buy a new car, but Luo Fan said that it would be good for them to commute together in the future, and now there is no need to cover up.

Li Jingyi thought about it and nodded in agreement.

When Luo Fan came to the office, Su Qing had already put the documents in front of Luo Fan's desk in advance, and also helped Luo Fan to make black tea.

"Mr. Luo, Assistant Gao said that the first two documents are more important, so please take a look at them as soon as possible."

"Su Qing, are you going to report to Assistant Gao every day?" Luo Fan asked while picking up the top folder.

"No, these documents were just sent by Assistant Gao."

"That's it! That's good." After speaking, Luo Fan opened the top folder.

This folder is an advertising pre-eucalyptus. The advertising product is a certain brand of mosquito repellent spray. The main pure plant extract is fresh and non-irritating, amine-free, fat-free, and can be used by mothers and babies.

The other party gave a high price of 30 million for half a year of advertising promotion.

The promotion location that the other party wants is the loading page of all Xingyuan apps for one month, plus the full coverage of the daily headlines for one month, and the precise promotion for five months.

Luo Fan has explained to the company's top management before, and he must report to him about the promotion of loading pages.

Looking at the product on this document, Luo Fan frowned.

Seeing that Luo Fan was not very happy, Su Qing asked cautiously, "Has Luo always encountered any problems?"

"Su Qing, do you know what are the 5 kinds of mosquito repellent ingredients that are recognized as effective and relatively safe in the world?"

Su Qing froze for a moment and said, "Mr. Luo, I know DEET and mosquito grease."

"Then let me give you some popular science. The remaining three are lemon eucalyptus oil, pyrethrin, and icaridin. These 5 ingredients are not sticky in the product in this advertisement. Do you think it can be safe and effective to repel mosquitoes?" ?"

Su Qing shook her head subconsciously. There is no mosquito repellent in the mosquito repellent spray. How could it be effective!

"You send this folder to Mr. Gao, and give her the popular science I just gave you. The user spends more than 100 yuan to buy a bottle of scented spray. What does this have to do with fraudulent consumers? the difference?"

Su Qing nodded, took the document and left.

Luo Fan was naturally attracted to mosquitoes. As long as he lived in the same room with him, the mosquitoes would definitely only bite him and not other people.

After a long illness, he has become a good doctor, and he has been bitten by more mosquitoes. Luo Fan has a better understanding of the mosquito repellent products on the market.

As Luo Fan just said, there are only 5 kinds of effective mosquito repellent ingredients recognized by the United Nations.

And these 5 kinds of mosquito repellent ingredients are all micro-toxic.

Regular and effective mosquito repellent products on the market all contain these 5 ingredients, and these micro-toxic ingredients will be indicated in the instructions for use.

Those without these ingredients are ineffective mosquito repellent products. Some mosquito repellent sprays also add various spices in a mess. To mosquitoes, these spices are nectar and jade dew. Mosquitoes smell these fragrances. He was hooked and took two breaths.

This kind of product is purely deceiving consumers, and it is an understatement to say that it is an IQ tax.

Luo Fan will never allow this kind of product to be promoted on his own app.

After listening to Su Qing's popular science, Gao Meng called Wang Jing with a dark face.

This business order was given to her by Wang Jing and asked her to send it to Luo Fan for review.

Wang Jing also doesn't know the 5 effective ingredients of mosquito repellent. Who knows this kind of thing!

"Mr. Wang, whether you know it or not, the boss should be angry, you should go over and explain the situation to the boss!" Gao Meng hung up the phone after saying that.

After a while, Wang Jing came to Luo Fan's office.

"Boss, I..."

"Mr. Wang, next time you receive this type of business order, you must review it clearly. Our daily headlines and Neihan Duanzi have just gained a firm foothold in the industry, and I don't know how many people are watching us.

A little mistake can be infinitely magnified, let alone a product that involves false advertising to deceive consumers. "

"Boss, don't worry, there will be no next time." Wang Jing patted his chest and assured.

Luo Fan didn't say much after hearing the words. No one is a sage and a sage. Besides, most people really don't know about the 5 kinds of effective mosquito repellent ingredients.

With this lesson, Wang Jing should pay more attention, that's enough.

Luo Fan waved his hand to signal that Wang Jing could go out.

After Wang Jing left, Luo Fan opened the second important folder that Gao Meng said.

This folder is about the game League of Legends.

Recently, Penguin has the idea of ​​imitating CF's Hundred Cities League to establish the League of Legends professional league, but due to the public opinion of domestic games, it has not been officially implemented.

Until a few days ago on May 23, 2012, the TGA tournament qualifiers started, and this was the only opportunity for domestic teams to go to S2.

The Penguins want to use this competition to attract a wave of investors, preferably the kind that can continue to invest after the regularization of subsequent league events.

After analysis, Cao Shuai believes that the League of Legends game has a trend of fire, and it may even be comparable to DOTA in the future, so Cao Shuai wants to sponsor TGA.

Now that the TGA qualifiers are over, and the main game is coming soon, the time is tight. Cao Shuai has sent someone to contact the organizer of the League of Legends event.

Luo Fan is also a spectator of the League of Legends professional league, so he naturally knows how prosperous the professional games in the future are.

But in 2012, the League of Legends was just starting, so-called large-scale events, it was not bad to have hundreds of live audiences.

Even if it is TGA, in the preliminaries, the scale of the competition is similar to that of ordinary Internet cafes, except that there are official staff participating, and some film and television materials will be retained, not to mention sponsors.

According to what Cao Shuai said in the document, after he contacted the League of Legends event official, he found that even the sponsorship fee for the TGA National Finals only cost one million, so Cao Shuai took down the naming rights without hesitation.

To be honest, the price of one million is really cheap, because the entire e-sports industry these days is not recognized by the mainstream society.

In China since the beginning of the century, almost all e-sports competitions have not received a large amount of sponsorship.

Event organizers also often pay for venue fees and event bonuses out of their own pockets. Because the tickets cannot be sold much, they are basically running at a loss, purely for the sake of making money at a loss and raising some of their popularity.

Fortunately, live broadcasts have begun to appear in recent years, and some players can watch games through Internet channels.

But even so, there are not many real players watching online, and it is already super popular to have tens of thousands of people.

Luo Fan estimates that Penguin, as the organizer of this event, is actually ready to lose money. In their opinion, Cao Shuai's entry investment is a powerful takeover.

The relevant person in charge of the League of Legends event probably did not expect that they would be willing to do such a loss-making thing in this year? And it is the Internet upstart Xingyuan Technology Co., Ltd.

So after Cao Shuai purchased the naming rights of TGA, the people at Penguin were afraid that Cao Shuai would run away, and rushed to send the priority sponsorship right after the establishment of the official domestic League of Legends event next year.

Cao Shuai feels that the League of Legends events are promising, and everyone wants to buy the naming rights for three to five-year events.

According to Cao Shuai's analysis, it will cost between 30 million and 50 million to purchase the naming rights for three to five years.

This is not a small amount. Cao Shuai does not need to report to Luo Fan for an investment of less than 5 million all the time. If it is more than 5 million, it will be reported. This time, the use of so much capital will definitely require Luo Fan's approval. .

This document is for money.

Luo Fan remembered that the sponsor of the League of Legends in the previous life seemed to be Mercedes-Benz, and it was said that it would cost 100 million a year.

Of course, this is the number spread on the Internet. The real or fake Luo Fan does not know, and the previous Luo Fan is not qualified to understand these things.

But no matter whether this number is true or not, 30 million to 50 million to buy the 3 to 5-year naming rights of the official League of Legends event will definitely make a profit.

But Luo Fan felt that this was not enough money! Since the penguins came to the door by themselves, it is inappropriate not to take the opportunity to make waves.

So Luo Fan replied to Cao Shuai: Sponsorship is okay, but more things need to be won, such as the online broadcast rights of the event. If you can win the broadcast rights of the same year as the sponsorship year, you can add some sponsorship fees appropriately.

Luo Fan asked Su Qing to send the documents to Cao Shuai's office. After reading it, Cao Shuai was confused. What's the use of online broadcasting rights? Don't you all watch the game on the official League of Legends website? Does the boss want to broadcast the League of Legends game on Neihan Duanzi to help drive traffic to Neihan Duanzi? But this audience is different, can you attract it?

But Luo Fan said so, and Cao Shuai will definitely obey.

Then Cao Shuai made a lot of requests, and then went to the Penguin side to negotiate.

These requirements were deliberately left by Cao Shuai to let the League of Legends tournament officials negotiate the price.

Because the character of the Chinese people always like to compromise.

Mr. Lu Xun once said: If you think the room is too dark and you need to open a window, everyone must not allow it. But if you advocate removing the roof, they will come to reconcile and open the windows.

In many cases, the same is true, first raise the requirements a little higher, and then pretend to be backward and put forward your real needs. Then there is a high probability that it will be agreed.

What Cao Shuai did not expect was that after hearing that Cao Shuai was willing to buy 50 million sponsorship rights for 5 years, the League of Legends official agreed to these additional conditions without even thinking about it.

Hearing that, Cao Shuai originally wanted to buy more sponsorship years, but this time the Penguins disagreed with what they said.

Cao Shuai now understands that Penguin is not optimistic about the development of the e-sports industry in the past few years, but they feel that the e-sports industry has a future.

After Luo Fan learned of this situation, the corners of his mouth rose slightly. Penguin's side was afraid that the e-sports industry of League of Legends would rise so fast.

In fact, think about it, who would believe that only a few hundred people watch large-scale events offline, and a game with a lower number of registrations than F will fully rise in 2 years?

With the current situation of League of Legends, Penguin must feel that League of Legends cannot create much value in a short period of time.

Therefore, Penguin regards Cao Shuai and Xingyuan Technology Co., Ltd. as a swindler who has finally been found. The swindler has come to send money. What's wrong with the conditions?