MTL - Rebirth Starts at 7 Million-Chapter 57 Zhang Shuai's original music plan

"Brother Wang, how should we do this?"

"Brother Wang, how much did we invest in this?"

"Brother Wang..."

Zhang Shuai has two biggest advantages. He is good at thinking and practical in doing things.

With these two advantages, Zhang Shuai, who was in his early 30s, had already risen several levels before Luo Fan was reborn in his previous life.

After Zhang Shuai entered Luo Fan's company, he gave full play to his advantages and began to follow Wang Jing to learn relevant knowledge from the beginning.

Wang Jing also knew that Zhang Shuai was Luo Fan's classmate, his best friend, and the person Luo Fan trusted most.

So in the face of Zhang Shuai's inquiry, Wang Jing naturally knew everything and said everything.

And Zhang Shuai has an initial understanding of the Internet industry through a little study.

At noon that day, when Luo Fan and Zhang Shuai went to dinner together, Zhang Shuai suddenly asked, "Xiao Luo, are all music downloads on the market free now?"

"Brother Fat, why did you suddenly ask this?" Luo Fan asked in a daze.

"Didn't I study with Brother Wang during this period of time! When I get tired of studying, I always like to listen to music.

Now that I am half an insider, I found out that whether it is Jay Chou's songs or those slobbering songs, as long as you search on Baidu, you can download them for free, which I think is quite outrageous. "

"Why is it outrageous?" Luo Fan continued to ask.

"Because this will make the music market more and more sluggish."

Hearing Zhang Shuai's words, Luo Fan was a little surprised. To be honest, he didn't expect Zhang Shuai to have such insight.

Should it be said that he is a man who can upgrade one after another in his early 30s?

In fact, 2009 is the last glory of the Chinese music scene. Since 2010, the Chinese music market has actually been a backwater.

And the root of the curse was actually planted when Huaxia Music was just emerging.

It all started from the Spring Festival Gala in 1987, when a fire in Fei Xiang's winter ignited the popular music market in China.

Fei Xiang became popular overnight, his songs were sought after by everyone, and they bought Fei Xiang's tapes, but there were so many genuine tapes at that time!

A group of people were keenly aware of this business opportunity, and pirated tapes came into being.

Before long, 90 percent of the tapes available on the market were fake, and piracy was ubiquitous.

But at that time, without the Internet, Huaxia's domestic market was large enough, even if the genuine version only had a 10% market share, it was enough to support countless singers.

Therefore, all kinds of popular classic music emerge in an endless stream.

But around 2000, China’s Internet entered its infancy. At that time, BAT, like many Internet startups, was just created.

Peers are enemies, and future giants will also compete with other Internet companies in the same period at the beginning of their establishment.

At that time, the Internet industry was underdeveloped, and there was a lack of means of monetization. The only way to monetize that was well known to everyone was advertising.

And ads only work well if there are a lot of people watching.

Therefore, under this premise, what these early Internet startups are competing for is traffic. At that time, it seemed to them that if there was no traffic, they could not receive advertisements, and if they did not receive advertising companies, they would go bankrupt.

So in order to grab traffic, these Internet startups began to do everything they could.

And music is the most accessible work of art that cultivates sentiment after human beings have improved their living standards and solved the problem of food and clothing.

By the year 2000, music had basically become the most important necessities of life after basic necessities.

At that time, the demand for music was very high.

In order to attract traffic, these Internet companies began to offer music pirated download links and free listening services.

In particular, B in BAT has directly added a link to MP3 on its homepage.

As long as there is music on the market, no matter who it is, it can be downloaded, or a version with excellent sound quality.

To make matters worse, the copyright laws in this era are not perfect, and music creators cannot protect their rights and interests through legal means.

The more developed the network, the harder it is for them to get money from songwriting.

After all, you can download high-quality songs with just a search. Who else will spend money on albums except those true fans?

More and more outstanding musical talents are choosing to leave the industry.

Although the old and successful seniors are still persevering, they will always grow old.

As they stopped for various reasons and gradually stopped creating, and the newcomers all ran away, the Chinese music scene naturally became what it is now.

The most intuitive manifestation is that after 2009, faults began to appear in China's music industry.

Previous hits appear every month or even every day.

The songs played on the horns in the streets and alleys will be changed every three or five.

But after 2010, there may be only 2 or 3 songs a year that are highly sung and generally recognized by the public.

And even those singers who are popular with their popular music, a large number will choose to make a fortune with their suddenly popular songs.

What's more, he directly participated in TV series, movies and music cutting.

Or a platform that directly participates in variety shows and completely transforms.

In both cases, singers tend not to continue writing new songs.

To put it bluntly, these situations can be described in one sentence: content loses to traffic.

After Luo Fan told Zhang Shuai about his thoughts, Zhang Shuai suddenly exclaimed, "This is the sadness of the Internet age!"

Luo Fan smiled and said nothing.

"Xiao Luo, do you think ZF will introduce laws to rectify this situation in the future?" Zhang Shuai continued to ask.

"It will definitely be. Putting aside people's demand for music, it is said that China's film industry has only begun to rise. Film is a very important part of cultural output, and music is the most important supporting content of film. Zf does not pay attention to it. No wonder!"

"Then can we make music?"

Luo Fan was stunned for a while, but did not speak for a long time.

"Xiao Luo, I have asked Brother Wang for a while, the main development direction of our company is mobile phones.

Now the music on the computer has been monopolized, but not on the mobile phone!

The application platform we make is itself a good publicity channel. "

"Have you told Brother Wang this idea?" Luo Fan asked after a moment of silence.

"I said it."

"How did Brother Wang reply to you?" Luo Fan continued to ask.

"Do you want to hear the truth or..."

"Nonsense! Of course it's the truth!"

"Brother Wang said that I am a genius, and he said that the big data that our company is currently researching and the patent of listening to and recognizing songs can be used in the promotion of music.

As long as you download our music APP, you can use the intelligent recommendation technology of big data to classify all users who listen to music.

It is enough to combine the music that everyone likes to listen to and the data to make accurate push. "

"The idea is good, but fat brother, what you want to do is genuine music, right?" Luo Fan asked.

Zhang Shuai nodded.

"Indeed, we have no problem with music APP technology, this is actually the same thing as the intelligent push of Xingyuan application platform, or even simpler.

But fat man, you know what? Are there any pirated copies of music on the market today?

The same music content, pirated by others is free, we have to pay for genuine, who will download our APP? "

"But Ronaldinho, didn't you just say that ZF will definitely improve the relevant laws?"

"But I don't know how many years later. It's okay for you to make genuine music, fat brother. Your idea is very good, but not now, genuine music can only appear in the future, fat brother, do you understand?"

Zhang Shuai nodded knowingly.

What Luo Fan said was the experience he had personally experienced after he joined the music company after graduation.

Indeed, from a business logic point of view, music fees, which are shared with content creators, are the best feedback for the entire industry.

It's just that it's not easy here to complete this logic.

Even if the corresponding laws and regulations are promulgated, the first rights protection requires money and time, and the high cost of legal maintenance has stuck most of the bottom-level musicians.

Secondly, the current music industry is already a stagnant pool. Xingyuan Technology Co., Ltd. cannot make living water at the source. This can only be done by giants.

And now Baidu and Penguin are both laying out music, and there are some computer-side music software that already have a certain market share.

They are still in the stage of fighting each other in the market and occupying the market.

Once these people have completed the market occupation, music fees will inevitably be promoted. After all, capital is all profit-seeking.

And at the end of the day, legally speaking, piracy is a crime.

As early as when Fei Xiang's pirated tapes were selling extremely well, ZF took a cracking attitude towards piracy.

It’s just that the relevant laws have not been completely perfected, and for the vast majority of low-level content creators, the cost of prosecution is too high.

But these are nothing to giants.

They don't even need to sue, just block pirated links in their respective domains.

Of course, now the giants can do the same.

But now that they have done it, there is no such great benefit. To put it bluntly, it is a thankless effort.

To put it more bluntly, most of the problems in the music industry today are the result of deliberate indulgence by some people.

Their purpose is ostensibly different, but it boils down to capturing traffic.

Under this premise, Zhang Shuai now wants to make genuine music on the mobile phone, which is definitely a dead end.

However, Zhang Shuai's idea is not wrong. Xingyuan is bound to make genuine music. This is the general trend. However, Luo Fan's focus is not the same as Zhang Shuai's thinking. Luo Fan wants to focus more on online music.

He wants to make a music app similar to NetEase Cloud in the future, not an app like Penguin Music, Qianqianjing listens to these.

If such an app waits 12 or 13 years to enter the market, it will be a bit late.

So be prepared now, and it's not wrong to draw a simple framework, it's nothing more than spending some unjust money!

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Today is a chapter of 3,000 words. Yesterday, the unit called on party members to sign up to assist the community to assist in the distribution of materials and help medical staff carry out nucleic acid testing. I can only go on. Yesterday was from 12:00 noon to 11:00 pm, and today is 8 nights in the morning 8. It is estimated that there is no time code for the second chapter, and this book will be recommended tomorrow, and it must be updated normally tomorrow, so this can only be done today.