MTL - Rebirth Starts From 2006-Chapter 815 Figured out

Rebirth from 06 Chapter 815 Figured it out

nice?

Qi Guangzhi looked at Chen Yang and said thoughtfully,

"You mean, let's make it look nicer,"

Then he frowned puzzledly and asked, "Is this all right?"

Chen Yang pointed at him and said with a smile, "What I said just now is that to do an in-depth analysis of the target group, you have to find out the consumption habits and needs of the target group. On this basis, you can design products. Only in this way can we design a best-selling model that meets the market demand and even lasts for a long time!"

Facing Chen Yang's preaching, Qi Guangzhi didn't have any impatience, but wished that he could say more,

As the saying goes, it is better to teach a man to fish than to give him a fish. Of course, Boss Chen can just throw him a few design drawings, but what about after that?

No matter how best-selling products are, there will be a day of aesthetic fatigue. When this batch of goods can no longer be sold, what should we do next?

Only by giving them a product design idea, they can follow this idea and design different models.

Today is an urban white-collar woman, tomorrow can be a business man, and the day after tomorrow can be an elderly group,

In this way, the company's products can be continuously designed to support the development and growth of the company.

Chen Yang took a sip of his wine, chewed the beautiful soft-shelled turtle meat, swallowed the meat, and spat out a few bones, and then said slowly, "Women are a very contradictory group. For most women nowadays, shopping is difficult. I like to shop around, sometimes the fun of shopping and comparing prices is even more important than shopping.

But as long as you can catch their hearts and make them interested in the product, they can completely forget about the price and just want to bring home what they want.

Then, we are targeting a large category of this group, women in this category have higher IQ and insight, that is to say, they may be less tempted,

But at the same time, once your products can impress them, they will also be your most loyal users.

Therefore, when designing products and enticing them to pay, it takes more thought.

For example, how to make a thing look good and not expensive, and at the same time, meet their basic needs, that is, the practicality should not be too poor, so that they feel that it is worth the money, and they have both face and face.

In this regard, there is much to be done. "

Chen Yang raised his cup and shook it at Qi Guangzhi, and said with a smile, "Mr. Qi, your previous idea seemed to be to imitate Chery's Koukou and Geely's Panda, and focus on micro-economical cars, right?"

Qi Guangzhi nodded, and said with a smile, "Yes, we chose this direction at the time because we were interested in the low price of this type of car, and there were examples of Koukou and Panda before us, so there is a high probability that we will not fail."

"Then, here comes the problem,"

Chen Yang spread his hands, looked at him and said with a smile, "Before these two cars, Suzuki Alto has been put on the market. This car sold very well in Japan, but after it was introduced in China, the sales volume was not satisfactory.

Compared with Koukou and Panda, what is the difference?

If according to your vision, what are the differences and similarities between the manufactured car and them?

Have you thought about these things? "

"this,"

Qi Guangzhi hesitated for a moment, then shook his head with a wry smile, "I really haven't thought about this."

Seeing him being so frank, Chen Yang smiled, as if it was a matter of course.

It's not that Qi Guangzhi and the others are incompetent, but that in reality, there are countless examples like this,

When a hot product appears on the market, countless competing product manufacturers immediately launch similar or even identical products, but few people will think about why this product will explode?

Why? ?

Bah, why do I think so much, if I have the time, wouldn’t it be nice to copy a wave first to make a quick buck? !

This is the mental state of most companies. This is no longer a matter of "knowing what is but not knowing why", but they take it for granted that there is no need to "know why". the difference,

It is also the reason why other big companies can make their companies bigger.

Obviously, Qi Guangzhi and the others, who were born in county-level state-owned enterprises and fell into the business world before they had time to participate in the market competition in the early years, just lack this kind of inquiring attitude.

If their attitude is not corrected, Xijiang Automobile Company may really have to return to Chuangwei, which is seriously inconsistent with the general direction of the Rainbow Group's corporate socialization.

After a pause for two seconds, Qi Guangzhi suddenly said, "Chen Dong, you mean that when Chery and Geely built those two cars, they aimed at urban women?"

Chen Yang was holding the vegetables, when he heard this, he looked at him dumbfounded, and said angrily, "I said Mr. Qi, when you want to copy other people's products, you didn't read those market analysis articles at all?

Isn't this obvious? Look at the people who drive these two cars? Not to mention the vast majority, at least most of them are women, right?

They just grasped the characteristics of the female group, beautiful, economical, and affordable, and it was an instant hit.

If you look at Alto again, from the beginning to the end, Alto did not design the appearance specifically for the female group. Since the birth of Alto in the 1970s, their product features are economical and fuel-efficient. The advertising is also based on this. Even Suzuki With the help of the environmental protection wind blowing after the new century, the concept of "environmental friendliness" has been played,

But for women, is it important to be "environmentally friendly" or "good-looking"?

Therefore, in the female group, the sales volume of Alto is far inferior to that of the other two models.

Although Alto itself is a classic model of Suzuki, it has a good performance in the global market, but it is cheap and fuel-efficient, because they are aimed at the public, not just women. "

Having said that, he patted the table lightly, "This is the importance of market analysis,

Now Xijiang Automobile Company has just been established, and it is taking the new energy development route. If you design mass products, who will buy yours? Who can you compete with?

Only by doing a detailed market analysis, targeting a group individually, and then impressing them, can it become a hit and let Xijiang Automobile Company gain a firm foothold in the market.

Instead of launching one product and burying the other product, until the money is burned out in the end, everyone will be wiped out! "

It sounds good to say that everyone is gone, but if it is not good, it means that the company will go bankrupt and close down, and it will be completely over.

After listening to Chen Yang's words, Qi Guangzhi seemed to have stuffed a lot of things into his mind. At this moment, he thought a lot, even the wine in the glass and the meat in the pot were not fragrant.

Chen Yang didn't care, anyway, he just came here to chat with them today, and there was nothing else to do, let him think about it slowly.

At this time, Zhou County, who hadn't spoken for a long time, picked up the public fast and copied it twice in the beef pot, and then poked it with the fast stick, then picked up a piece of beef ribs and put it in Chen Yang's bowl, and said with a smile,

"The stew is just right at this time, you have a taste."

Chen Yang quickly smiled and said, "It's okay, I'll do it myself."

As he spoke, he picked it up and took a bite, and immediately gave a thumbs up, "Well, it's stewed, it's just right, it's delicious."

Then he looked left and right, "Are the yams coming out this season?"

Artichoke is also a kind of potato. It is not big, but it is very fragrant. It is especially delicious when it is stewed with native chicken. Under normal circumstances, if anyone cooks a pot of stewed potato with native chicken, it is definitely the most popular potato. It is not an exaggeration to say that the yams may have been fished out, and no one has touched a piece of the native chicken.

Hearing Chen Yang's words, Zhou County pointed at him, smacked his lips and said, "I've heard that Xijiang people are tricky since I was a child, and today I've seen the most tricky ones."

Then he stood up and walked in, came out after a while, handed a small shauji to Chen Yang, and said with a smile, "Look, is it this?"

Chen Yang was overjoyed when he saw it, "That's right, that's right. It's the size of a glass ball. No matter how big it is, it's almost tasteless. I didn't expect you to have such a good thing here."

He was not too polite, and directly poured all the Shau Kei yams into the soft-shelled turtle pot,

The soft-shelled turtle has a strong smell, and I have eaten a lot just now, so it is just right to add it at this time.

Zhou Xian returned to his seat and sat down, hehe laughed and said, "I don't have this thing, if it wasn't for the comprehensive promotion of ecological agriculture in the county this year, it is estimated that there are few such things in the countryside. Come,

This was grown by Chef Cui at his own home. When he sent the pot, he brought it with him. Even he himself was reluctant to eat it. "

"I know that,"

Chen Yang laughed and said, "Like my grandma, I used to plant this at home. Normally, it would not be dug out until February and March, that is, after the Spring Festival, when it grows to the size of a ping-pong ball.

But I like to eat this kind of glass ball size, every time she will specially leave a ridge for me to dig out and eat in advance. "

"That's why I said you are tricky,"

Zhou Xian said with a smile, "Chef Cui also said just now that the yams will be on the market in more than a month. At that time, the yams will be the most fragrant and pink, but if you want to say the most delicious, they are the small yams that are the size of a baby. ,

Soak it in clear water for two hours, rub it with your hands, and the outer layer of skin will fall off, and then you don’t need to cut it, just pour it in and stew it, absorb the soup of meat dishes, and match it with its own jerky fragrance. Before spring comes, taste the taste of 'spring' first. "

When Chen Yang heard this, he burst out laughing, "Zhou County will stay here for a few more years, and he will be like us Xijiang people, making a fool of himself."

"Harmful,"

Zhou Xian smiled and waved his hands, "Why don't you stay for a few more years?"

As he spoke, he pointed to his own mouth, grinned and said, "I've been raised a long time ago!"

The two raised their wine glasses and clinked each other, and laughed again.

After a pause, Zhou County sighed, and said with a little melancholy, "I didn't think so before, but after this year's construction of ecological agriculture, I discovered that Xijiang, no, it should be said that there are many good things in this area. ,

It's a pity that the inconvenient transportation has seriously hindered the development of Xijiang County and surrounding counties and cities.

Don't look at how prosperous our place is, those academicians gave face and came up with the name of "Xijiang Model", but if the hand that is stuck in the neck is not solved, the future of Xijiang County will be good. Limited! "

He pointed to the outside, and said seriously, "As far as our ecological agriculture here is concerned, what is planted and raised, except for some of the food companies in the economic development zone for deep processing, the rest can only be sold here. people who travel,

It doesn't matter in the short term, anyway, no matter how bad it is, it will definitely be better than before.

But what about the future? "

After a pause, Zhou Xian said solemnly, "It's not that I'm not greedy enough. I eat from the bowl and look at the pot. The key is that we seek development, we must seek the future, not just look at the present,

What will happen in the future? After the so-called "Xijiang model" blossoms everywhere, other people's places also engage in ecological agriculture. Does anyone still come to our place for tourism?

Without people coming to travel, our good ecological agricultural products can only be sold cheaply to food companies for further processing.

Well, this is not a waste, but the food company's goods have to go out, right?

Just relying on that bumpy national road and that slow waterway transportation, when will it be the end? "

After he finished speaking, Chen Yang pursed his lips and nodded, "The day before yesterday, our President Shan mentioned to me that Xijiang made a transportation development plan, which required four parallel lines of water, land, air, and railway to break the barriers of Xijiang's development. bottleneck, creating conditions for future development,”

Having said that, he turned his head to look at Zhou County, and said with a smile, "It's quite bold, four lines parallel, how sure are you?"

"Ham, how sure are you?"

Zhouxian smiled wryly and shook his head and said, "Don't look at my loud voice and high-pitched tune. That's all tricked by the lake. Let us tell the truth."

As he spoke, he snapped his fingers, "Let's talk about the waterway first, the foundation of the county's water transportation company is still there, just rebuild the shelf, but what about the boat?

When the shipping company went bankrupt and dissolved, they sold all their possessions to the company's employees.

In fact, I can also understand that those workers have been sailing boats all their lives. They really don’t know what to do except sailing boats.

Moreover, when several companies in the county went bankrupt~www.novelbuddy.com~, the employees of the water transportation company benefited a bit. They could use the IOUs to buy out the ship and buy it back.

Now there are two ways before us, either to buy the boat again, or to buy their boat back, but there are also many contradictions in it.

Buying an old boat is too worn out, buying a new boat is ignoring them, even stealing their business,

There are countless problems in the reorganization of a single shipping company.

You see, this is the simplest water transportation, what about others? "

He snapped another finger and continued, "Lu Lu, you should be very clear about the road conditions in Xijiang County. There is only one national road and three provincial roads that can get in and out of trucks. These roads have long been dilapidated.

Especially this year when the county is engaged in a big development, it is repaired and used at the same time. You, Mr. Dai, have complained to me a lot. It is inconvenient to transport engineering materials and delay the construction period, let alone the company in the development zone. Shipped out.

To break this situation, the best way is to build an expressway. A highway can be built. How can a small county-level cadre like me run down it! "

He sighed, and was about to pour out all the bitterness he had been thinking about for two days.

Then suddenly a snap was heard,

Turning his head to look, he saw Qi Guangzhi raised his head with a red face, and said to Chen Yang seriously, "I figured it out!"

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