MTL - Restart Spain-Chapter 43 royal endorsement

If there is no problem with the style, then the next step is the preparation work, and the publicity has to wait for a while. After all, it cannot be a large number of customers with banknotes but nowhere to buy.

"Isabella, I need you to recruit female salespeople quickly and cultivate their basic etiquette. My clothing brand focuses on the high-end market, and the quality of salespeople must be improved."

Isabella squatted half-squatting for a gift from a nobleman. She didn't expect that after being a nurse, this trip brought her another unexpected joy.

"Howard, I need you to buy a large textile factory around Madrid as soon as possible."

Howard bowed slightly to express his understanding. Alfonso has never been worried about his work.

"Misti, you need to cooperate with the two of them. In the case of unfavorable recruitment, I need you to help them."

Misty also half bowed to show her understanding.

"Select a few clever maids in the palace and open a store in Madrid first. If the effect is good, our next plan is to open up branches in major cities in China."

After all, the times are still more than a hundred years behind, and Alfonso has no absolute certainty that he can bring profits to the country.

"Hepburn, do you want to learn design?"

After Alfonso finished his instructions, he turned to look at Hepburn. After all, he couldn't really be a designer of a company all the time. The arrangement for Hepburn was the brand "Miss Coco".

"Think" Hepburn's eyes glow, and every woman loves beauty. Hepburn, who has lived at the top of the pyramid since childhood, is top-notch in both vision and aesthetics.

"Then stay with me every day, and I will tell you my philosophy. You still need to come up with the actual appearance."

Alfonso naturally didn't know how to design. He could only tell Hepburn some of the aesthetic points of later generations and let her do it herself.

"Howard, clothing brands don't need government investment, the royal family can invest, and the investment is not large.

Registered a company called Royal Clothing Group, and Miss Coco is a brand under it. "

The expenses of the royal family are not small, except for the deduction of daily expenses, what is left to the country is still not a small amount.

The Royal Clothing Group can see that Alfonso's goals are not limited to women's clothing, but also men's clothing, children's clothing, shoes, bags, and belts. These are all industries that Alfonso will be involved in in the future.

This group of companies will really drive a large number of jobs.

Alfonso suddenly thought of the great nobles, and the peasants entered the factory one after another. If they do not seek flexibility, they will be eliminated by history sooner or later.

Waiting for Karl Benz's internal combustion engine to be developed, it is completely feasible for the great nobles to transform into mechanized operations.

In addition to driving the textile industry, clothing companies will also bring a large number of employment in the service industry, which is a symbol of the beginning of prosperity and prosperity...

The problem of the first store is actually not difficult to solve. The maids in the palace have always understood etiquette, and it is not difficult to become a qualified salesman by teaching a little bit of salesmanship skills.

The problem of the storefront is a trivial matter, so the first store on Castilla Street was also bought and officially started to decorate. For this, Alfonso's decoration requirements were elegant, dignified and atmospheric.

This is Alfonso's positioning for "Miss Coco". The storefront decoration is naturally the same, and the first batch of salesmen have also been officially trained and ready to work.

On January 28, Howard successfully acquired a garment factory in the northwest of the city, and even tailors are ready-made.

The jigsaw puzzle is almost complete, and only the best part is left, which is publicity. As long as it can really detonate the market, then naturally there is no need to worry in the later stage.

Alfonso designed about a dozen more clothes in Hepburn's style, and ordered them to speed up the production.

On February 3, the garment factory rushed out the first batch of finished clothes. Alfonso called Misti to the palace and explained it earnestly for half an hour...

On February 4, the headline of the new issue of Le Monde unexpectedly reported the king's little story:

"Yesterday, we had the honor to invite His Majesty King Alfonso XII in Madrid. His Majesty and his fiancee were walking in the palace gardens,

We don't have to worry about the relationship between His Majesty and his fiancée. Since the two met in Portugal, His Majesty designed a large number of women's clothing for Princess Hepburn in order to express his love.

And His Majesty's vision is naturally advanced. He changed the suits that belonged to men only to women's suits, and Princess Hepburn, who wore a suit designed by His Majesty himself, is the only word that I can think of to describe...

His Majesty named these costumes "Miss Coco", which is said to be the name given by His Majesty Alfonso XII when he looked at Princess Hepburn.

Your Majesty is indeed a genius in Spain. Ladies who have seen the photos should be eager to try it.

Your Majesty specially opened a store in Madrid's Castilla Street to serve ladies, let us sing praises to His Majesty..."

Below the exaggerated article, is a photo of Alfonso and Hepburn, and Hepburn's kind and elegant figure leaps out of the paper.

Aristocratic ladies, capitalist ladies and middle-class ladies are all eager to try,

The trend this time was brought up by His Majesty the King and the future queen personally, especially Hepburn's clothes really reflect what is called elegance, UU reading www.uukanshu.com

This kind of style they have never tried makes them really feel beautiful, and they are tired of heavy skirts and monotonous styles.

Especially with the address under the newspaper, some fast-moving ladies near Madrid have already started their actions.

All of a sudden, the "Miss Coco" store on Castile Avenue was crowded, and there were countless ladies who came to hear the news...

The booming business made Alfonso have to make the Madrid factory to speed up production and expand the scale at the same time.

All the clothes of "Miss Coco" have brand embroidery on the collar label. This is Alfonso's anti-theft method...

Alfonso believes that no noble lady who thinks she has face will risk being discovered to wear a pirated "Miss Coco". If this is really discovered, it will quickly make her humiliated in the circle of ladies and lose her grandma. Family.

This is also something that can't be helped. The blessing of the royal family makes her status obviously special, and there is no way for the style of clothes to make others stop.

This anti-theft requirement can only be fulfilled through the vanity of a noblewoman. After a few days of experimentation at the store on Las Vegas Street, Alfonso will open "Miss Coco" stores all over the country one after another.

"Hepburn, can you design clothes by yourself?"

Alfonso in the palace asked this Hepburn, and he was still looking forward to it.

"I have some ideas, but I still need to change them."

Hepburn scratched his head. He didn't look like a princess. He looked a little embarrassed.

Alfonso doesn't care about this. He himself has only been bombarded by later generations for decades before he can remember a dozen sets of clothes.

What's more, a beginner, even if she has some talent.

……

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