MTL - South Korean Entertainment Industry News Record-Chapter 808 crash

On May 2nd, "The Road to Three Streams" premiered. It was officially broadcast at 9 pm in the prime time of Yuehuo drama. One hour after the broadcast, TVN's "Moon Fire" drama, Xu Xian was really a masterpiece, and the famous "It's Wu Haiying Again" also started broadcasting.

"Really... how come I didn't think of this after all the calculations, obviously it's very easy to think of!" Zhang Che said, almost beating his chest.

This is really troublesome. Originally, I had no confidence in the ratings of "The Road to the Third Class", and planned to win by topicality. Now I directly hit "It's Wu Haiying Again", which has both topicality and ratings. No matter how you look at it, you must The rhythm of the street.

The only thing that is fortunate is that the two sides did not confront each other directly. Thanks to Yoo In-sik and Park Bo-young, Yoo In-sik felt that his work was not a draining wooden drama, and he couldn't make it to the late night, and the TV station also took into account the fact that Park Bo-young is a big player after all, so Moved forward for two hours, otherwise it would really be lost.

So Zhang Che has been anxiously waiting for the ratings on both sides.

Liu Renzhi's side will naturally give him ratings, and Xu Xianzhen's side, Zhang Che will also receive a ratings report.

On the afternoon of May 4, Zhang Che received a text message from both parties about the ratings statistics.

"It's Wu Haiying Again" is the same as the previous life. The first episode only had a 2% rating, barely passing, but the second episode doubled instantly to 4.3%, which is simply skyrocketing.

What this rating means is simply too obvious, and another cable TV drama that breaks 10% is about to be born.

Zhang Che was so worried, his hair was tugging back and forth.

Waiting anxiously, Zhang Che simply went online to check the evaluation of "It's Wu Haiying Again".

"I regretted the marriage from the beginning. The two women named Wu Haiying thought it was another **** drama that swapped identities. I didn't expect it to be unexpectedly good! Come on, Wu Haiying!"

"I thought it was a superpower drama, but I didn't expect such a development. It's boring, bad review!"

"It can't be said that, the superpower drama is very cool to watch, but the level of excitement of the plot is overwhelmed. I still like such a light and warm plot."

"Yeah, you know where the whole plot is going in just two episodes?"

"Cut, you still need to watch this kind of TV series. At first glance, the male one is going back and forth between the two females, and he will definitely be with the female one in the end!"

"Bullshit upstairs, 80% of Korean TV dramas are like this. It's boring to marry lovingly and lovingly from the beginning!"

...

The more Zhang Che read the comments, the more frightened he became. It's only two episodes, and it's only been a day. There are more than 10,000 comments, no matter whether they are positive or negative. This is just the official website. heat.

It made Zhang Che afraid to look at the comment section of the official website of "The Road to the Third Class". The gap is a bit big.

While waiting anxiously, Zhang Che finally received a text message from Liu Renzhi, opened it, looked at it, was stunned, and called back directly!

"Brother, is this true?" Zhang Che asked anxiously.

"Well, what's wrong? What's the problem?" Liu Renzhi said calmly.

"I'm sure it hasn't been edited, isn't it too ugly, and your TV station has edited it?" Zhang Che said uncertainly.

"Yeah, are you crazy or my ears are wrong, can you make up this kind of ratings?" Liu Renzhi's anger could be sprayed through the phone.

"But... 10.1% in the first episode, 12.7% in the second episode... How is this possible?" Zhang Che couldn't contain his excitement.

This means that Zhang Che is too clear about this.

There is an obvious difference between SBS and TVN. This is a public channel with a wide audience base. Generally, TV dramas that first broadcast break 10% can break through 20% and become a big hit as long as they don’t crash, and now is not ten years ago. Even four or five years ago, it can’t be compared. With the rise of the Internet age, the overall ratings of TV dramas have declined drastically. It is difficult to see the grand situation of 30% and 40% of the ratings ten years ago. "Star You" is the highest The viewership rate is only 25%. The just-concluded "Descendants of the Sun" broke 40%, but that is an example. KBD itself has the strongest signal coverage in Korea, and TV dramas of the same quality are generally better than the other two public TV stations. High ratings.

But, even so, the first two episodes of "Descendants of the Sun" had a ratings of about 15%.

Liu Renzhi expressed regret for Zhang Che's wording, and gave Zhang Che a good reprimand on the phone, believing that he looked down on his own ability and the efforts of the actors, only 10%, and he still asked how it was possible, such a viewership rate Isn't it normal!

"Hey, go and look at the comment section of our official website, and collect the audience's opinions. It's alright, don't keep thinking about some things, and see if there is anything that needs to be changed in the plot direction. You don't have to take a vacation now, then Just give it to me..."

Liu Renzhi rambled about Zhang Che before he hung up the phone. Zhang Che couldn't wait to go online to check the evaluation of "The Road to the Third Class".

"I saw Jiwon Erni again, this time it's not short hair, but what is that look?"

"What a joke, Park Bo Young isn't the main character? Is the director blind?"

"Park Seo Joon is so handsome!"

"Doesn't anyone think that the dead fat guy doesn't match our Baoying Erni?"

"I said, no one discussed the plot?"

...

Zhang Che watched it for a long time, and flipped through it for a long time, trying to find out about the plot, the interpretation of the characters, and the topical discussion, but unfortunately, he turned over a dozen pages and found nothing.

There are quite a few comments, and there are thousands of them, but the style of painting is completely wrong. There are also discussions on the script setting and character setting. On my side, it is either "Zhiyuan Erni is so beautiful" or "Park Seojun" Oppa is so handsome," or "Baoying Erni is so cute!"

It's completely the rhythm of an idol drama, right? Although I did invite a bunch of young people, I was also interpreting the lives of ordinary Koreans in their 20s. I didn't attribute this drama to an idol drama!

That can only explain one point, this TV series is a bit out of reality and doesn't resonate with the audience, so it's all little fans and little fans who come to see idols, and basically no peers come to watch it. People obviously pay more attention to "It's Again" Oh Haiying" over there.

These two dramas themselves will not be watched by too many housewives. They are mainly young people to clean up the group, so the audience in their 20s and 30s is extremely important, which is different from "It's Wu Haiying Again". For a serious drama, Zhang Che's side is a light comedy with a bit of amusing attributes. Light comedies will have exaggerated elements, and the sense of resonance will be weaker.

It doesn't matter in normal times, each has its own style, but now it's different. Both are moon fire dramas. They are broadcasted one after the other at almost the same time period. The ratings of the first broadcast are similar in a sense. on the rhythm. If it was all over before, that girl Park Shin-hye took pains to persuade Jin Zhi-won to come, and she took pains to bring Park Bao-young, even for the sake of that girl, she had to work hard, otherwise she would be killed.

Zhang Che started to twirl his hair again!

"There's no need to be too entangled!" Liu Renzhi advised.

When he came to the set again, Zhang Che began to discuss with Liu Renzhi whether it was necessary to deepen Ella's workplace experience and portray the situation of discrimination against young people in the workplace because of their educational background, position differences, etc. The villain, Kim Joo-soo, adds a little more, portraying a complex character who oscillates between strength and intrigue. Or it is to portray the role of Park Hye-ran more deeply.

However, Liu Renzhi said, "Actually, there is no need to do this, really!"

"But... bro..."

"I know you are under a lot of pressure, but the cable station is the cable station, and the public station is still the public station. Even if they broadcast the hit drama, it does not mean that we have lost, and this is only the second episode. After three or four episodes, we will Let's discuss this, okay?" Yoo In-sik said with a smile.

It makes sense for Liu Renzhi to say this. After all, cable channels are not as broad-based as public channels and have rich publicity channels. In addition to good works, everyone must have enough luck, and now the starting point is the same, Liu Renzhi really does not feel that he needs to worry, even if that What if the viewership rate really breaks 10%, you can break 20% on your own side, there is no shortage of topicality, and it may not be who the final winner will be.

However, after another Monday and Tuesday, Zhang Che received a call from Liu Renzhi.

"Little Che, we have to talk!" Liu Renzhi said solemnly.

The ratings of the latest episode came out, 12.4% and 13.7%, and this drama has passed four episodes, and the original plan was to broadcast sixteen episodes.

A quarter has passed, and the ratings are only 13%, which is a bit dangerous!

"So I thought about it, it is necessary to change it!"

"But...how to change it, Kim Zhuo-soo can do that, I have nothing against it~www.novelbuddy.com~ I also think that such a plot of a prodigal son is needed, but you have to change Park Hye-ran's plot and characters. This is a bit too much, the whole plot line will be collapsed."

Liu Renzhi brought Zhang Che and wanted to change the plot. In addition to acknowledging Zhang Che's change in the villain role of Kim Zhuozhu, Liu Renzhi also proposed to increase the role of Park Hye-ran played by Li Yiliya. By the way, he wanted to change the character design to make people black. Change it up.

"Brother, this is really risky, I can understand adding Park Hye-ran's role, but blackening everything is nothing, it doesn't match her character in the first four episodes at all, and it's the limit to have the scheming to make a stumbling block for Ella. , If it is blackened again, the male protagonist will be said to be blind!"

"Then...what if the male protagonist is swaying on both sides?" Liu Renzhi thought about it and said.

"Brother, people have been swaying for more than 20 years, leave some brains for the hero!" Zhang Che said helplessly.

"But isn't this going to end?" Liu Renzhi was also annoyed and said, "Didn't you say that you should portray her more deeply? What are you going to do?"

"My thinking is, didn't Ayla and Go Dongwan confirm their relationship later, and Park Hye-ran said to let Ayla know how annoying her character is, then start from that, add a little bit of past memories, and more Most of them stick to the funny line, so that the male protagonist is more aware of how good Ella was to him before!"

"...There's no contradiction at all with this thing, is it worth it?"

"At least it can make Ella's image more vivid, and Park Hye-ran's role is not just a simple beauty and a coquette!"

"...I still think it's better to blacken it out!"

"Brother... It really doesn't work, it will collapse, and the male protagonist has completely turned into a passerby!"

"...let's discuss it again..."