MTL - The Era of Hard Work-Chapter 745 thick and thin hair

   Chapter 745

The continuous good news has made Lvjia Village appear in the national media again and again, and continues to attract attention. In Taidong Province alone, there is a report on "Hard struggle - Qingzhao Lvjia Village's entrepreneurial record" continuously published by the Evening News. The theme reports of provincial and municipal TV stations appear every three or five minutes.

   "People's Daily" published relevant commentator articles, which mentioned several times the achievements of Lujia Village in the construction of new countryside.

   Lujiacun received a notice that a joint film crew with the news channel plans to come to Lujiacun next month to produce related special columns.

   As "Country Love" officially landed on a set of evening prime time, the name of Lujia Village is even more well-known to the public.

  The Qingzhao Cultural Tourism Festival has not yet opened, but a large number of foreign tourists have begun to pour in because of the drive of Lvjia Village.

   As we all know, if you want to create a model, how unified the caliber of the domestic mainstream media will be, and how powerful its propaganda will be.

   Besides, the achievements Lujia Village has achieved are real.

   The general trend of Lujia Village is complete!

  Widely praised and reported by the media, there is also Lu Dong's Lu's restaurant. Although it is not as powerful as Lujia Village, it is not too conceited.

   This is not only reflected in the operation and development of the company, but also a shock to some people who have other thoughts.

   Accumulated and thin, the brand image of Lu's Catering has skyrocketed, and it has quietly ranked among the top catering brands in the country.

  …………

Modu, the office building of Yum China branch has been very busy since October last year. Its KFC and Pizza Hut have serious quality problems one after another. The fire in their own courtyard is constantly on fire. Tired of running.

Fortunately, the news is time-sensitive. After the New Year, the media reported much less about KFC's Sudan Red and ice cube colonies exceeding the standard. Except for some media in Taidong who brought up KFC's corpse from time to time, the attention of other media has long been scattered. above other things.

   However, most of the customers lost by KFC have no intention of turning back. The catering industry has its particularities. Once serious quality problems break out, it will take a long time to eliminate the negative impact.

Fang Weibing was sitting in his office, studying the data for the past month after the New Year. KFC's turnover fell by more than 30% compared with the same period last year. Pizza Hut, which had just started rushing into the market, ushered in a major blow. The store opening plan had to be suspended.

   There must be someone responsible for such a serious problem in the company. Fang Weibing threw Geng Hongju out, and most of the blame was on Geng Hongju.

   A dead Taoist is better than a dead poor Taoist.

   But Fang Weibing did not forget that these recent events are closely related to Burger King and Burger King's upper house Lu's Restaurant.

   One change and another grows. The brand value of Burger King, which KFC did not take seriously before, has skyrocketed. In the Chinese market, its reputation is far better than that of KFC.

   This kind of thing, Yu Sheng couldn't bear it, and Fang Weibing couldn't bear it either.

   was busy putting out the fire before, and KFC's own affairs were so scrambled that they had no time to pay attention to Burger King for the time being.

   He has submitted a plan to the top, intending to be ashamed.

   Suddenly the phone rang, and the head of Yum China's head office asked him to come over.

   As the executive vice president, Fang Weibing is basically in charge of daily affairs, and the top leader is more in control of the overall situation.

When    came to the office of the leader, Fang Weibing saw the leader put the plan he submitted on the corner of the desk.

   "Guards, this is pressed in advance." The first-in-command didn't mean to greet, and said directly: "We'll talk about it later."

   Fang guard frowned: "Mr. Sun, Burger King's upward momentum is extremely violent, if we can't give a frontal pressure..."

   "This matter should not only be viewed from the perspective of business operations, but also the political environment." The leader reminded: "Have you read the news and mainstream media reports recently?"

   Fang Weibing vaguely guessed what President Sun meant: "Look."

   Mr. Sun sighed: "Looking at this trend, the central-level mainstream media intends to make Lu's Catering an industry model."

   "This is what worries me the most. If we don't suppress it in time..." Fang Weibing considered from a corporate point of view: "The brand influence of Lu's Catering and Burger King has greatly increased, and it will not be easy to suppress it any longer."

Mr. Sun glanced at Fang Weibing: "How to fight? How to press? The one who just went to Lu's restaurant to inspect and highly praised Lu's restaurant, Yum! jumped out and collided with Lu's restaurant, this is not to hit Lu's restaurant in the face, but Yes……"

The words behind    are not said, but the meaning is very clear.

The   fang guards fell silent immediately.

   Mr. Sun shook his head: "About Burger King and Lu's Catering, we will talk about it later. After all, Yum! Yum is a foreign company. We should not only consider business operations, but also see the general trend of society, otherwise the consequences will be extremely serious."

   Speaking of this, Fang Weibing had already thought of the possible risks involved, and thought of the severe situation that Yum might face if someone was serious, and said, "Mr. Sun, I didn't think carefully about this matter."

   Mr. Sun reminded: "Let's keep our existing basic plan first. Things like Sudan Red and Ice Cube Colonies must never happen again."

   "Never again!" Fang Weibing knew very well that if it wasn't for Sun Zongbao himself, even if Geng Hongju was thrown out, he would probably have to take the blame and resign.

  …………

   The recent series of situations have given another shot of adrenaline to the fast-growing Lu's Catering, and the company is moving towards the top catering chain in the country.

  Has a relatively high level of wages in the same industry, complete welfare benefits, and huge honors. Most of the employees of Lu's Catering are also very motivated.

   Motivating employees is nothing more than material and spiritual aspects.

   Substances are the foundation, otherwise wages will be low, let alone chicken soup, injecting chicken soup into the blood vessels is useless.

  When the material is guaranteed, a huge sense of honor can make people full of fighting spirit.

   There is a huge gap between the perspective of business operators and ordinary employees.

   When most of Lu's Catering employees were still immersed in the glory of leading the company's inspection, Lu Dong was already thinking about how to make the employees' high fighting spirit last longer.

   In the office, Song Na brought him a glass of water, sat next to him, and said, "Lao Du, you may not feel deeply about this. Your family is in good condition, and you won't be short of money when you are a child."

  Du Xiaobing picked up the teacup and took a sip: "The experience is different."

   Lu Dong leaned on the thick sofa and said, "You Lao Du was born with a golden key and grew up in a honey pot."

   "Stop! Stop!" Du Xiaobing pointed at Lu Dong: "You bastard, are you flattering me or hurting me?"

   There are only three of them in the office, so you don’t need to pay attention when you speak in front of outsiders or employees below.

   Lu Dong unbuttoned a shirt. It wasn't even April yet. He just took off his sweater and down jacket, and the weather was getting hot: "Of course I'm holding you up. We brothers have been together for so many years, when have I ever hurt you?"

  Du Xiaobing put down the teacup: "Why doesn't this sound right?"

   Seeing that the two of them were talking about it, they were crooked. Song Na reminded: "You two, don't gossip, just get down to business."

"Okay, let's get down to business." Lu Dong became serious: "Old Du, Song Na and I both worked hard at the bottom, and we understand the mentality of the people below. When employees come out to work, first of all, it's okay to earn a share. The wages feed the family, and then there's everything else."

   In his two lifetimes, he has all experienced the hardships of ordinary people struggling to survive in society: "Only with income as a foundation, will you consider platforms, promotions, ideals, and success."

Du Xiaobing said a reality: "The company's salary is not low. In the same industry, any position has a high income level. Except for part-time jobs and temporary promotions in various stores, other regular employees will sign up and pay immediately as long as they pass the probation period. Insurance, let alone in a university town, even if you look at private companies in Taidong, it is extremely rare to have a standardization like ours."

Song Na replied: "Our companies are actually guaranteed material benefits. The company platform and promotion mechanism are relatively fair. Each store manager is selected from the excellent employees of the store first, and they have done a good job. Those who are able to move up to the business department or other departments can be promoted, but compared with the base of ordinary employees, only a few people can be promoted.”

Recently, Lv Dong has been busy with various affairs in Lvjia Village, and Song Na has been studying the actual problems of each company: "I have done a lot of field investigations and statistics this month. When it comes to promotion, the spirit often slackens, the enthusiasm for work drops sharply, and the probability of mistakes increases.”

She gave an example: "When the catering company was established, the first batch of employees we recruited, except for Xiao Fu, Miao Yu, and Gao Ming, were promoted to their current positions because of their attitude and ability. All quit."

   Both Lu Dong and Du Xiaobing knew that what Song Na said was a very realistic situation.

  Compared with most private companies, Lu's Catering has always had smooth channels for promotion, which is relatively fair. Ordinary employees have the ability to make good performances and have the opportunity to be promoted and raised.

   But no matter how big the company is, the most people must be ordinary employees, and it must be a pyramid-like organization from bottom to top.

   It is impossible to have all seven or eight ties in a department, and there are only one or two soldiers who really do things.

  In that way, the business is not far from the end.

At this time, Lu Dong said: "This inspection above is a huge spiritual incentive for the employees of Lu's Catering. This kind of incentive cannot last for a long time. On the basis of the guarantee, it will further stimulate the enthusiasm for work.”

  Du Xiaobing told the truth: "Material rewards work best."

   "But it can't be just material rewards." Lu Dong said.

   All three people understand this truth, material rewards are indispensable, but they cannot simply rely on material rewards.

   "By the way, the Sally beauty company I invested in is on Zhuang Ling's side." Song Na said at this time: "Their training seems to be interesting."

   (end of this chapter)